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Worldwide Channel Partner Ecosystem

IDC's Worldwide Channel Partner Ecosystem provides an in-depth view into the channels and partners of IT vendors. It showcases the interconnections across IT vendor partners, identifying their area of technology coverage, industries they serve, geographic location data, and much more. This results in a map of channel partners' service, solution, and geographic coverage.


Markets Covered

This product covers the following segments of the IT channel partner market:

  • Technology coverage
  • Industry coverage
  • Domain coverage (3rd Platform technologies)
  • Cloud capability
  • Vendor to partner relationships
  • Geographic location
  • Partner classification
  • Company metrics – years in business, employee, and revenue bands

Subjects Analyzed

Throughout the year, this product will address the following topics:

  • Showcase the overlap and interconnection of IT vendor channel partners.
  • Indentify channel and partner insights.
  • Map the partner ecosystem down to a city level, including size of partners and their coverage of technology, industry, and other contributing attributes.
  • Identify gaps in the partner ecosystem.

Deliverables

The Worldwide Channel Partner Ecosystem is delivered on an online platform, which is updated constantly and accessible anywhere and at any time. The online platform offers insight into vendor partner relationships, segmented by multiple attributes to help identify targeted markets of interest.
The Worldwide Channel Partner Ecosystem is delivered on an online platform, which is updated constantly and accessible anywhere and at any time. The online platform offers insight into vendor partner relationships, segmented by multiple attributes to help identify targeted markets of interest.

Key Questions Answered

Our research addresses the following issues that are critical to your success:

  1. What partnerships do my competitors currently have in place?
  2. Where does my partner's network overlap with competitors?
  3. Which partners have complimentary technology offerings my products can support?
  4. What locations do my competitor partners cover and where are their location gaps?
  5. What areas should I focus on to expand my partner network?
  6. How do I plan to leverage my channel partner stratgey to best align to my core competencies?
  7. What type of partnerships do I need to set up to at minimum compete and, at best, be better than my indentified competitor partnerships?
  8. Where are the gaps in partner market coverage by geographic area I can leverage to expand or contract my partner relationships?

Related Links


Meet the Experts
Craig Simpson

Senior Research Manager, Customer Insights & Analysis

Jessica Goepfert

Program Vice President, Customer Insights & Analysis