Delivering Agility & Transformation Through SDN/NFV
Challenge
With the emergence of new technologies for network transformation such as SDN, NFV, and SD-WAN, the client (a leading telecommunications organization) required an advisor to create a thought leadership document. The client’s primary aim was to educate its target market on the value propositions of these technologies so it could then drive potential clients’ digital transformation initiatives across the region.
The client approached IDC to produce analyst-led marketing collateral to be used for customer engagement purposes. The remit was to position the client top of mind as a leading managed services provider and to complement its marketing initiatives to generate awareness and business opportunities.
Approach & Methodology
- Consultation: IDC engaged with the client’s executive stakeholders on multiple occasions to ensure clear alignment and satisfaction.
- In-House Research: IDC utilized its extensive internal knowledgebase and research capabilities around managed network services.
- Thought Leadership: IDC provided a detailed White Paper to highlight the different business models created through full SDN/NFV/SD-WAN.
- Digital Content: IDC developed a quick-read visual infographic that the client could use to complement its marketing communications across various digital platforms.
Key Benefits & Outcomes
- The client presented the White Paper to its partners and end users/prospects at its event and reinforced its key messaging via the IDC analyst’s speaking engagement.
- As part of its wider marketing strategy, the client made the White Paper and event presentation available on its website to enable further lead generation.
- The client gained a new independent and credible perspective on the subject matter, including actionable analysis and recommendations.
- The White Paper provided consistent messaging relating to various touch points along the digital transformation journey and raised awareness of the client’s capabilities in the managed network services domain.