Mini White Paper Series for Document Solutions Provider

Case Study


The client sought an effective marketing strategy for a number of its offerings — including document workflow solutions, mobility and cloud, document security, and managed print services.

IDC provided the client with a series of mini White Papers on the above technology areas and drew on its extensive end-user database to initiate hyper-targeted email marketing campaigns for each of the four White Papers, with the aim of driving lead generation for the client.

Approach & Methodology

  • IDC worked with the client to develop a comprehensive framework for the White Paper framework and collated all necessary insights to author the paper.
  • IDC detailed the client's strategies for the four technology areas and delivered a snapshot of how the client is positioning itself for continued growth in the global market.
  • The White Papers positioned the client as a leader in the document solutions space and highlighted its key areas of competency in addressing document lifecycle processes.

Key Benefits & Outcomes

  • The client was able to leverage marketing collateral—backed by IDC's trusted brand—that positions it as a pertinent player in the print services and document solutions market.
  • All four mini White Papers were delivered to more than 10,000 technology end users from various sectors to ensure that the mass mailing had the widest coverage and impact possible.


Sourav Bhanja

Consulting Director, IDC MEA