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IDC Alliance 2023

Accelerating the Partner Ecosystem's Transformation

What is Alliance?

Alliance is IDC’s premium flagship event for the partner ecosystem. This destination conference brings together the most influential business leaders in technology, start-ups, cloud specialists, distributors, vendors, and a select group of enterprise CIOs, creating a unique environment for innovation and customer transformation.

Market Overview: The New Face of Disruption

As the market navigates an increasingly precarious business climate punctuated by supply chain issues, evolving compliance regulations, and economic turbulence, the channel looks set for a challenging year. Preparing to protect your business against these market shocks while capturing customer opportunities will be the key to mastering resilience. Although the technology sector excelled during the pandemic years, the months ahead will truly test business decision makers — both economically and strategically — as the industry seeks out opportunities and market growth.

Ecosystem strategies are increasingly being driven by the wants and needs of customers. Indeed, IDC predicts that by 2025, 70% of vendors will be pursuing a customer-led ecosystem orchestration strategy. Cooperation, cocreation, and expansion will occur within symbiotic ecosystem environments based on customer needs. Future ecosystems will promote connections between multiple entities, including ISVs, hyperscalers, telcos, service providers, and partners, to deliver specialized offerings that are mapped to each customer's needs.

Join us for the second annual edition of IDC Alliance, the premier conference for the ICT partner ecosystem, as we explore the drivers and success factors for future tech ecosystems, examine the key elements that define a vibrant ecosystem, and explain how your organization can become a valued participant. Reflecting the increasingly collaborative tech market, this two-day destination conference will bring together start-ups, cloud specialists, partners, distributors, vendors, and more, creating a unique environment for driving innovation and customer transformation across the region's diverse ICT channel ecosystem.

Middle East Advisory Council


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Icebreaker Dinner

2022 Event Highlights


Jyoti Lalchandani

Group Vice President & Regional Managing Director (META), IDC

Steven Frantzen

Senior Vice President & Regional Managing Director (EMEA), IDC

Ram Ramachandran

Senior Vice President & Head, Middle East & Africa, Tech Mahindra

Eng. Ibrahim Ramel


Gaby Matar

Executive VP – Solutions and Services, MDS System Integration Group

Charbel Zreiby

Regional Director, Channel Presales, Central Eastern Europe, Middle East, Turkey & Africa, Dell Technologies

Eddy Abboud

Vice President, Mideast Data Systems

Vishal Anand

Senior Director of IT, Dubai Holding Hospitality (Jumeirah Group)

Vineet Shukla

Business Head, HCLTech

Philippe Jarre

CEO, Mindware

Francisco Salcedo

General Manager for Enterprise Commercial CEMA (Central and South-East Europe, Middle East & Africa), Microsoft

Hamza Naqshbandi

Associate Vice President (Saudi Arabia & Bahrain), IDC

Vibhu Kapoor

Regional Vice President, Epicor

Ali Shabdar

Regional Director (MEA), Zoho

Miguel A. Villalonga

CEO, e& enterprise Cloud

Mohamed S. Sadawy

Group Head of IT, Bukhatir Group

Faisal Ali

Group CIO, Gargash Group

Sherifa Hady

VP & GM EMEA, HPE Aruba Networking

Taha Tkito

CIO, Americana Foods (UAE)

Ossama Eldeeb

Regional Director (Middle East & Africa Partner Organization), Cisco

Samer Semaan

Channel Manager, Pure Storage

Ranjit Rajan

Vice President, Research (META), IDC

Ahmad Darwish Ali

Head of Cybersecurity and Innovation, Nakheel

Mhd Wail Khachfa

CISO, Department of Digital Ajman

Sagar Sethi

SVP & Head of Security Services, Data Protection & Brand Monitoring, First Abu Dhabi Bank (FAB)

Ahmed Ebrahim

Regional Channel Manager, SentinelOne

Avinash Advani

Founder & CEO, CyberKnight

Amit Mehta

Cyber Security Advisory Practice Lead, EEMEA, Mastercard

Tushar Vartak

EVP & Head-Information, Cybersecurity & Fraud Prevention, Rak Bank

Georges de Moura

Group Vice President, Information Security & CISO, Edge Group

Wilson Xavier Show full profile linkedin

Wilson Xavier

Senior Research Director, Telecom & IT Services (META), IDC

Feras Aljabi

General Manager, ITQAN

Yasser Zeineldin

Senior Vice President, Strategy and Planning, Midis Group

Mark Ackerman

Area Vice President, ServiceNow

Maher Salameh

Sales Manager, Lenovo

H.E. Dr. Mohamed Hamad Al Kuwaiti

Head of Cybersecurity Council for the UAE Government

Tarek Kuzbari

Regional Director MEA, Picus

Viswanath Pallasena

Chief Executive Officer, Redington

Muhammad Aslam

Chief Technology Officer, Moro Hub (UAE)

Rajesh Balakrishnan

Cloud Advisory and Asset Engineer Leader, Deloitte

Sumanta Roy

VP & Regional Head, MEA & Mediterranean, Tata Consultancy Services (TCS)

Sheeraz Ahamed Khateeb

Software Partners Leader, Rockwell Automation

Dr. Ebrahim Al Alkeem Al Zaabi

Director of Digital Transformation, Cybersecurity and AI, Abu Dhabi Government

Ozan Ersen

CTO & Head of Presales for MENA, IFS

Manuel Rodrigues

Vice President, Secure Power, Schneider Electric

Ghassan Abou Rjeily

Regional Channel Sales & Alliance Manager, EMEA Emerging, Riverbed Technology

Alvin Heib

VP Channel & Alliance International, Cloudera

Rudolf Sarah

Director South Europe & MEA Cloud Service Providers, VMware

George Yacoub

Group CIO, Burjeel Holding

Jawad Abu Farha

CIO, Juma Al Majid Holding Group

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Mövenpick Resort Al Marjan Island
Al Marjan Is Blvd - Jazeerat Al Marjan - Ras al Khaimah

Why Sponsor?

The Right Buyers

We build strong, first-party relationships with C-level executives from partner organizations, through the delivery of high-quality editorial content and channel community initiatives.

Guaranteed Audience

Reach reach the full gamut of partners, including value-added resellers, system integrators, managed service providers, managed security service providers, consultants and born-in-the-cloud enterprises.

Real Data

Our first-party data, delivered at a global scale, gives us the precision you need to quickly identify and engage the right people at the right moment, and then track those people dynamically.

Enhance Your Brand

Enhance your brand profile, drive thought leadership, access the best in the industry, and engage with the community by aligning with EDGE. Sponsoring is the best way to meaningfully connect with the entire channel ecosystem.

Don't take our word for it, hear what our delegates have to say

Ahmed Diab

Chief Operation Officer

Charbel Zreiby

Director, Channel Presales (META)
Dell Technologies

Francisco Salcedo

General Manager Enterprises (MEA)

Gaby Matar

Executive VP, Solutions and Services
MDS system Integration Group

Haidi Nossair

Senior Director, Client Solutions Group (META)
Dell Technologies

Hatem Elkady

Chief Partnerships, Synergies Officer
solutions by stc

Mario Veljovic

General Manager
VAD Technologies

Maya Zakhour

Director, Area Partner Organizations Leader - EEMI (Easter Europe, META, Lberia & LATAM)

Meriam El Ouazzani

Regional Channel Manager (META)

Ram Ramachandran

Senior Vice President & Head (MEA)
Teach Mahindra

Samer Semaan

Mena Channel Director
Pure Storage

Sherifa Hady

Vice President Channel (EMEA)
Aruba, a Hewlett Packard Enterprise Company

Tejas Patel

Managing Director
Accenture Strategy and Consulting

Vuswanath Pallasena

Chief Executive Officer (MEA)

Contact Us

Ronita Bhattacharjee

Vice President - Conferences, IDC Middle East, Africa, & Turkey

+971 4 391 2747

Taher Hamdan

Senior Sales Manager, Conferences, IDC Middle East, Turkey & Africa


About IDC

60 Years
1300 Analysts
110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.