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IDC Directions META 2024

Preparing Your Customers for an AI Everywhere Future


The Middle East, Türkiye, and Africa tech markets are moving to the next stage of development and maturity, driven by business and industry trends related to geographical expansion, customer experience (CX) transformation, sustainability, ecosystem business models, and digital-native disruption, among others. As organizations increasingly become “digital businesses” that are mainly driven by digitally enabled products/services and digital business models, the adoption of key technologies such cloud-centric and scalable infrastructure, cloud-native modern applications, data-driven intelligence architectures, advanced security and digital trust, smart connectivity, and others is accelerating.

The growing interest in GenAI is spurring increased investment in AI, and this will be underpinned by a growing appetite for AI-related infrastructure, software platforms, and services to support evolving use cases across the entire organization. As AI becomes pervasive over time, tech providers in the region will need to adapt their portfolios and go-to-market strategies to reflect suitable messages to their customers. IDC Directions 2024 will provide tech vendors, resellers, regulators, and service providers with key messages, outlooks, and predictions for the global and regional tech markets for 2024 and beyond.

2023 Event Highlights


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Thursday February 1, 2024



Welcome Message


CEO Welcome


Global Trends


META Outlook and Predictions


Meet the IDC Experts




The Ritz-Carlton

DIFC, off - Sheikh Zayed Rd - Dubai

Contact Us

Sheila Manek

Associate Marketing Director, MEA region

+971 4 391 2741

About IDC

59 Years
1300 Analysts
110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.