The Middle East, Türkiye, and Africa tech markets are moving to the next stage of development and maturity, driven by business and industry trends related to geographical expansion, customer experience (CX) transformation, sustainability, ecosystem business models, and digital-native disruption, among others. As organizations increasingly become “digital businesses” that are mainly driven by digitally enabled products/services and digital business models, the adoption of key technologies such cloud-centric and scalable infrastructure, cloud-native modern applications, data-driven intelligence architectures, advanced security and digital trust, smart connectivity, and others is accelerating.
The growing interest in GenAI is spurring increased investment in AI, and this will be underpinned by a growing appetite for AI-related infrastructure, software platforms, and services to support evolving use cases across the entire organization. As AI becomes pervasive over time, tech providers in the region will need to adapt their portfolios and go-to-market strategies to reflect suitable messages to their customers. IDC Directions 2024 will provide tech vendors, resellers, regulators, and service providers with key messages, outlooks, and predictions for the global and regional tech markets for 2024 and beyond.
