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IDC Directions META 2024

Preparing Your Customers for an AI Everywhere Future

Overview

The Middle East, Türkiye, and Africa tech markets are moving to the next stage of development and maturity, driven by business and industry trends related to geographical expansion, customer experience (CX) transformation, sustainability, ecosystem business models, and digital-native disruption, among others. As organizations increasingly become “digital businesses” that are mainly driven by digitally enabled products/services and digital business models, the adoption of key technologies such cloud-centric and scalable infrastructure, cloud-native modern applications, data-driven intelligence architectures, advanced security and digital trust, smart connectivity, and others is accelerating.

The growing interest in GenAI is spurring increased investment in AI, and this will be underpinned by a growing appetite for AI-related infrastructure, software platforms, and services to support evolving use cases across the entire organization. As AI becomes pervasive over time, tech providers in the region will need to adapt their portfolios and go-to-market strategies to reflect suitable messages to their customers. IDC Directions 2024 will provide tech vendors, resellers, regulators, and service providers with key messages, outlooks, and predictions for the global and regional tech markets for 2024 and beyond.

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Agenda

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Thursday February 1, 2024
8:30

Registrations

9:25

Opening Act: Innovate & Illuminate

9:30

Welcome Address

9:35

Executive Welcome

9:45

IDC Global Keynote

META Outlook &Tech Trends 2024

10:15

Middle East, Türkiye, and Africa ICT Market Outlook

10:30

Middle East, Türkiye, and Africa Key Digital and Tech Trends and Predictions

11:25

Coffee Break

11:55

CxO Insights: Unveiling 2024 Strategies, Priorities, and AI Integration

12:25

What's New at IDC?

12:45

Closing Remarks

13:00

Lunch & Networking

14:00

Close of Event

14:05

Abridged Summary - IDC Directions META 2024

Speakers

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Contact Us

Sheila Manek

Associate Marketing Director, MEA region

+971 4 391 2741

IDC, Foundry

IT executives rely on IDC and Foundry events for discovering new ideas, trends, and solutions that drive their technology strategies. Leveraging IDC’s deep market intelligence and advisory expertise, and Foundry’s rich media brands (CIO, Computerworld, InfoWorld) and relationships, IDC and Foundry produce powerful learning and networking experiences for IT decision makers around the world.