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IDC Türkiye Directions 2024

Preparing Your Customers for an AI Everywhere Future

Microsoft Türkiye Office, Istanbul, Türkiye


Türkiye tech market is moving to the next stage of development and maturity, driven by business and industry trends related to geographical expansion, customer experience (CX) transformation, sustainability, ecosystem business models, and digital-native disruption, among others. As organizations increasingly become “digital businesses” that are mainly driven by digitally enabled products/services and digital business models, the adoption of key technologies such cloud-centric and scalable infrastructure, cloud-native modern applications, data-driven intelligence architectures, advanced security and digital trust, smart connectivity, and others is accelerating.

The growing interest in GenAI is spurring increased investment in AI, and this will be underpinned by a growing appetite for AI-related infrastructure, software platforms, and services to support evolving use cases across the entire organization. As AI becomes pervasive over time, tech providers in the region will need to adapt their portfolios and go-to-market strategies to reflect suitable messages to their customers. IDC Türkiye Directions 2024 will provide tech vendors, resellers, regulators, and service providers with key messages, outlooks, and predictions for the global and regional tech markets for 2024 and beyond.


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Thursday February 15, 2024

Kayıt ve Networking


IDC Açılış Konuşması


Ev Sahibi Açılış Konuşması


IDC META & Global 2024 Öngörüleri


IDC Türkiye 2024 Öngörüleri


İş Ortağı Ekosistemi & Her Yerde Yapay Zeka


Kahve Molası ve Networking


Teknoloji Sağlayıcılarımızın Vizyonları ve 2024 Yılı Öngörüleri


2024’de Küresel Pazarlarda Türkiye: Türkiye Ekonomisi, Dijital İşletmeler, Teknoloji Kullanımı, Küresel & Yerel Varlık ve Beklentiler, Stratejiler – Teknoloji Sağlayıcılarımızdan beklentileri


Soru & Cevap


Nevin Çizmecioğulları

Country Director & AVP, Türkiye, IDC

Levent Özbilgin

General Manager, Microsoft

Jyoti Lalchandani

Group Vice President & Regional Managing Director (META), IDC

Eren Eser

Associate Research Director, Türkiye, IDC

Melih Murat

Associate Research Director, IT Services & Software (META), IDC

Berke Menekli Show full profile linkedin

Berke Menekli

Vice President, Global Head of Digital Platform Services, BSH Home Appliances Group

Mehmet Ali Akarca

General Manager, KoçSistem & Vice Chairman Board of Directors, KoçDigital

Sinan Dumlu

CEO, Netaş

Ergin Öztürk

Türkiye CEO, IFS

Uğur Candan

General Manager, SAP

Murat Boyla

CEO, Data Market

Mehmet Ali Tombalak

Chairman of the Board, TÜBİSAD

Semih İncedayı

CEO, Doğuş Teknoloji

Ömer Uyar

General Manager, Intertech

Mehmet Fırat

Head of IT & Digital Business Management, Enerjisa

Gül Erol

IT President, Yıldız Holding & CEO, Yıldız Tech


Host Partner
Strategic Partner


Microsoft Türkiye Office

Nisbetiye, Aydın Sokağı No:7, 34340 Beşiktaş/İstanbul

Contact Us

Nevin Cizmeciogullari

Associate Vice President, IDC Turkey

+90 533 666 5587

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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.