Logo
Become a Client

Be in the room where Saudi Arabia’s AI-first government takes shape.

Wednesday, 16 December 2026. Riyadh. 80 to 100 handpicked public sector leaders turning Vision 2030 from pilots into platforms, in one invitation-only evening.

View the event

WHY PARTNER WITH IDC PUBLIC SECTOR CONGRESS SAUDI ARABIA 2026?

 

This December, the 11th edition of IDC’s Public Sector Congress brings 80 to 100 senior government leaders to Riyadh, with 50% at C-level or director, backed by 60+ years of IDC market intelligence.

Saudi Arabia is entering a decisive phase of Vision 2030 execution, where digital programs are moving from pilots to platform-scale capabilities across ministries and sectors. GenAI, data platforms, and sovereign cloud are redefining how policies are crafted, services are delivered, and outcomes are measured. With SDAIA’s continued leadership and a maturing partner ecosystem, 2026 is about safe, responsible, production-grade AI.

Partnering here is not just visibility. It positions your brand inside the shared capabilities that Saudi government entities are building right now. Inventory for 2026 is limited to 1 Host, 3 Plenary, 12 Platinum and 10 Exhibit partners.

The Case for Partnership Is Clear

    • Direct access to decision makers, every delegate is handpicked and invited by IDC from the region’s leading public sector entities: CIOs, CTOs, CISOs and CDOs across smart and government services, digital transformation, cloud, data management and cyber security.
    • IDC’s credibility behind your message, your keynote sits alongside the analyst content that frames the national agenda, and IDC analysts help you shape topics that land with the audience.
    • Qualified leads, not just contacts, every partner receives the full attendee list with contact details plus a hot lead list of attendees who asked to be contacted. Host and Plenary partners also get 3 one-to-one meetings.
    • A platform that outlasts the evening, email campaigns to a targeted end-user database, an exclusive partner announcement on social, a 300 to 400 word article in the event Knowledge Hub, speaker sound bites and a post-event report.

What Our Customers Are Saying

IDC has excelled in providing a deep understanding of the 5G and IoT markets, bringing together global, regional, and local perspectives. Their expert approach has been very comprehensive and educational, providing important insights and adding great value to our business strategy.

Senior Vice President, NBI Products & Solutions, du

Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.

Head of Marketing (CEMEA), Red Hat 

We are proud partners of IDC, as they provide us with a platform to engage with the South African cloud market. Our model is focused on joint value creation with our partners, and with the insights shared by IDC we can better understand the challenges faced by these organizations.

Marketing Director, Huawei Cloud South Africa

Working with the IDC Events team has always been a delight as they provide all the necessary support to make sure the event is a success and generates the required ROI.

Marketing Consultant, Appian

IDC has provided key local market insights in a market segment that is always confronted with the need to adapt rapidly to customer and business demands. IDC’s ability to understand, analyze, and present data is testimony to its professionalism.

Channel Sales Manager, Business Applications, Microsoft

IDC's professionalism, dedication, and flexibility mean that the value they bring to us as partners cannot be overstated. We look forward to collaborating with them again in the future.

Field Marketing Manager, SentinelOne

IDC has expertly adapted to the New Normal, and their virtual events platform is of the highest quality. Their team's top-notch execution of events rightly earns our trust in the IDC brand.

Regional Marketing Director (EMEA Emerging), Pure Storage

IDC is a trusted information provider for our business through its Tracker products, which provide both a local and global picture and capture critical decision-making information on a timely basis.

Marketing & Communication Group Manager, Arena

Generate interest, build awareness, and win new business.

Become an event sponsor