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Resource Regions: Worldwide

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New Solutions and Relationships

Whether your primary objective is to increase your brand exposure, demonstrate thought leadership, or drive new business, IDC attracts senior decision makers eager to learn about the latest market trends and solutions and build new business relationships.

With a wealth of events experience spanning more than two decades across the Middle East, Türkiye, and Africa, IDC offers a comprehensive range of event, conference, and meeting management services.

  • 16

    Interactive Formats

  • 25

    Countries Covered

  • 150+

    Events

  • 30,000+

    Delegates

Unique Content

With locally based analysts in offices across the region supported by regional hubs around the world, IDC is able to create truly world-class events that draw on our extensive expert insights into the dynamic ICT markets that make up this diverse region.

Expert Speakers

Each event features respected thought leaders from various sectors of the economy, including technology leaders, business innovators, and IDC analysts, as they deliver unbiased insights into the trends and challenges shaping the region’s ICT environment.

Unrivaled Networking

IDC events in MEA attract thousands of senior ICT decision makers annually. These movers and shakers of regional markets come to network and discuss ICT issues with their peers, IDC analysts, and renowned business and technology leaders.

Lead Generation

By facilitating face-to-face engagements with handpicked ICT and business executives, IDC enables our partners to showcase their latest capabilities, engage in effective business development with influential decision makers, and generate qualified leads that align perfectly with their target customer segments.

Where Tech Buyers Choose Their Partners

IDC Event sponsors to gain direct access to senior IT decision-makers through analyst-led content and engagement that converts to pipeline.

Become a sponsor Download the events calendar

  • Brand Trust

    Analyst-led content and peer validation that elevate your brand beyond the event.

  • High Quality Leads

    Access to IT decision-makers who are shaping enterprise tech investments. 

  • ROI

    Reach high-caliber audiences with personalized, ROI-driven sponsorships.

Bring the next event to your region

What our customers are saying

We've made some really good connections with a lot of follow-ups, mainly because of curiosity as to what's coming down the pipeline for those who are about to step into the AI agentic world and how this will define the future of work. A lot of people wanted to have further follow-ups to connect and discuss what this means for their organizations.

Chief Technology Officer, APAC, Workday

We are sincerely grateful for the opportunity to present our new solution to a highly engaged audience of business decision-makers.

Enterprise IT Vendor

Very inspiring presentation from IDC Research. Very good experience to bring HR & IT to one table. Great networking event. Nice location, great facilitation from the IDC Team.

Joerg Staff, Board Member, DGFP

Very valuable exchange of ideas and experience. And the sponsors were relevant for my role, I believe I will have fruitful follow-ups with some of them.

Mihai Petrov, CISO, Carrefour

Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.

Mohamed Youssef, Head of Marketing (CEMEA), Red Hat

We had a positive experience at the IDC event in Calgary. The on-site support made everything run smoothly, and the networking opportunities were valuable and well-structured. Overall, it was a great forum to connect with the right audience, and we’d happily recommend it to colleagues.

Jose Borras, Marketing Manager, Partners & Events, ESET Canada Inc.

Deliver ROI with sponsorships that prove value

Fill out the form and a member of our team will be in touch about sponsorship opportunities at IDC Events.

About IDC AI Use Case Discovery Tool

Designed for B2B marketers, our tool helps you simplify AI adoption, boost thought leadership and enhance brand credibility. By engaging your prospects and customers, you’ll gain valuable insights into their most relevant AI applications and challenges, allowing you to prioritize the use cases that matter most.

Enquire Now

How it works:

  • As part of the tool’s user experience, tech buyers get to select the function-specific business KPIs that matter most to them.
  • With personalized reports that the tool generates, your customers and prospects can identify and prioritize GenAI use cases that best align with their objectives.
download product overview

Why Choose IDC’s AI Use Case Discovery Tool?

  • Boost your thought leadership

  • Simplify buying decisions

  • Strengthen your brand positioning

  • Unlock valuable customer insights

Ready to contact an IDC Custom Solutions Expert?

Let's Get Started

About IDC’s Economic and Sustainability Impact Analysis

IDC’s economic and sustainability impact analysis is a storytelling mechanism designed to quantify and demonstrate your overall economic impact as an organization, as well as highlighting social and environmental impact. Used in campaigns, IDC’s economic impact model is powerful thought leadership content that positions your company as a catalyst for social good and a creator of opportunity in local economies.

Why Choose an Economic and Sustainability Impact Analysis?

  • Demonstrate the opportunity your technology delivers to generate business revenue and jobs

  • Build brand equity with authorities and attract extended media coverage

  • Create awareness that your organization is driving growth in a sustainable way, through measurable outcomes

Contact IDC Custom Solutions

Let's Get Started

About IDC Lead Generation Tools

A web-based tool that is custom built, interactive, and developed to engage your prospects and customers. This is a self-service, quick assessment tool based on IDC research that ties in your solution’s benefits through an interactive experience. The user experience concludes with a personalized report emailed upon registration.

View Sample

Why Choose a Lead Generation Tool?

  • Capture leads through compelling content and a user-friendly experience

  • Enable sales to have a short, targeted conversation with prospects and provide an immediate view into benefits and savings

Contact IDC Custom Solutions

Let's Get Started

Increase credibility and gain buyer trust

Reach new customers with innovative content and elevate your brand’s position in the market.

Thought leadership support for marketing innovators

B2B buyers expect you to provide relevant information, when and how they need it. They also want an on-going enriching relationship. Thought leadership programs integrate into broader campaigns to support brand building as well as sales and partner activation.

We help you:

  • Conduct research and create custom marketing content that generates and nurtures leads
  • Increase brand awareness and media coverage
  • Provide you with digital distribution rights to license and share IDC published research with your target audience
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Elevate awareness, increase media exposure, and generate leads

Every sales conversation needs to be relevant to your buyers’ needs.

  • Spotlight Papers

  • InfoBriefs

  • Impact Analysis

  • Lead Gen Tools

  • AI Use Case Discovery Tool

How to overcome B2B digital marketing challenges

Good content marketing engages your target audience and compels them to move along your buyer journey. It is not enough, however, to simply produce a lot of content. In fact, 80% of content that is created, is not consumed. A strong digital content marketing strategy needs to consider how to provide relevant and personalized content to the end user, with a goal of driving more leads and shortening your sales cycle.

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Engage hard to reach customers and elevate brand positioning

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About IDC Sales Playbooks

Leverage IDC’s research and deep understanding of IT buyers to help your sales professionals understand a market’s (technology or geography) trends and drivers, talk about common buyer challenges and needs and how your solution can address these.

Why Choose a Sales Playbook?

  • Market context and background

  • Talking points that speak to your buyer’s needs

  • Identified pain points and opportunities to sell

Contact IDC Custom Solutions

Let's Get Started

About IDC Sales Education Workshops

IDC’s sales education workshops are run by IDC senior Analysts and offer account teams and sales managers an interactive forum to better understand market drivers and the key challenges faced by end users.

Why Choose a Sales Education Workshop?

  • Relevant trends impacting your market or industry

  • Custom recommendations for guiding sales conversations

  • Competitive insight

Contact IDC Custom Solutions

Let's Get Started

About IDC Sales Mastery Classes

IDC Sales Mastery Classes are persona and industry-specific. IDC Analysts and consultants deliver an interactive master class taking sales on a journey from high level macro trends through to the role of your technology and how to engage with key C-level personas in the topic.

Why Choose a Sales Mastery Class?

  • Aligns your sales force on best practices and value proposition

  • Virtual sessions can attract several thousands of sales, marketing, value management and internal stakeholders

  • Can be hosted on your LMS for up to 12 months

  • Outcome and task-based actions, with account planning frameworks to take learnings to the field immediately

Contact IDC Custom Solutions

Let's Get Started

About IDC Digital Coaching

Live online sales training workshop, or digital coaching, are conducted by expert IDC CSPs covering critical or trending technology and/or industry topics. These digital coaching sessions are designed to help your sales team and/or partners understand relevant trends, buyer needs, and industry nuances.

Why Choose a Digital Coaching?

  • Gain the critical understanding of the buyer’s perspective that sales teams need

  • Learn opportunity identification questions and key talking points

Contact IDC Custom Solutions

Let's Get Started