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Helping customers achieve positive business outcomes

The combined power of IDC’s tenured market experts and proprietary data has facilitated customer growth for 60 years.

Changing the way the world thinks about the effects of technology on business and society.

International Data Corporation (IDC) is the premier global market intelligence, data, and events provider for the information technology, telecommunications, and consumer technology markets.

With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight help IT professionals, business executives, and the investment community make fact-based technology decisions and achieve their key business objectives.

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IIAR analyst firm of the year

Recognized for broad industry and geographic coverage, analyst expertise, ease to work with, and value for five consecutive years.

Learn more IIAR analyst firm of the year

Press releases

The latest news on our company and the global tech markets we cover.

Ranked #1 in business press mentions for more than a decade

Our customers

Our vendor, buyer, and Wall Street customers trust IDC to provide a holistic view of the ICT market around the world.

IDC has excelled in providing a deep understanding of the 5G and IoT markets, bringing together global, regional, and local perspectives. Their expert approach has been very comprehensive and educational, providing important insights and adding great value to our business strategy.

Senior Vice President, NBI Products & Solutions, du

Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.

Head of Marketing (CEMEA), Red Hat 

We are proud partners of IDC, as they provide us with a platform to engage with the South African cloud market. Our model is focused on joint value creation with our partners, and with the insights shared by IDC we can better understand the challenges faced by these organizations.

Marketing Director, Huawei Cloud South Africa

Working with the IDC Events team has always been a delight as they provide all the necessary support to make sure the event is a success and generates the required ROI.

Marketing Consultant, Appian

IDC has provided key local market insights in a market segment that is always confronted with the need to adapt rapidly to customer and business demands. IDC’s ability to understand, analyze, and present data is testimony to its professionalism.

Channel Sales Manager, Business Applications, Microsoft

IDC's professionalism, dedication, and flexibility mean that the value they bring to us as partners cannot be overstated. We look forward to collaborating with them again in the future.

Field Marketing Manager, SentinelOne

IDC has expertly adapted to the New Normal, and their virtual events platform is of the highest quality. Their team's top-notch execution of events rightly earns our trust in the IDC brand.

Regional Marketing Director (EMEA Emerging), Pure Storage

IDC is a trusted information provider for our business through its Tracker products, which provide both a local and global picture and capture critical decision-making information on a timely basis.

Marketing & Communication Group Manager, Arena

Learn more about how you can partner with IDC.

Global view. Local expertise.

With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. Their collective analysis and insight help IT professionals, business executives, and the investment community make fact-based technology decisions and achieve key business objectives.

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New Solutions and Relationships

Whether your primary objective is to increase your brand exposure, demonstrate thought leadership, or drive new business, IDC attracts senior decision makers eager to learn about the latest market trends and solutions and build new business relationships.

With a wealth of events experience spanning more than two decades across the Middle East, Türkiye, and Africa, IDC offers a comprehensive range of event, conference, and meeting management services.

  • 16

    Interactive Formats

  • 25

    Countries Covered

  • 150+

    Events

  • 30,000+

    Delegates

Unique Content

With locally based analysts in offices across the region supported by regional hubs around the world, IDC is able to create truly world-class events that draw on our extensive expert insights into the dynamic ICT markets that make up this diverse region.

Expert Speakers

Each event features respected thought leaders from various sectors of the economy, including technology leaders, business innovators, and IDC analysts, as they deliver unbiased insights into the trends and challenges shaping the region’s ICT environment.

Unrivaled Networking

IDC events in MEA attract thousands of senior ICT decision makers annually. These movers and shakers of regional markets come to network and discuss ICT issues with their peers, IDC analysts, and renowned business and technology leaders.

Lead Generation

By facilitating face-to-face engagements with handpicked ICT and business executives, IDC enables our partners to showcase their latest capabilities, engage in effective business development with influential decision makers, and generate qualified leads that align perfectly with their target customer segments.

Connecting tech buyers and sellers through innovative formats

Bringing together IT decision-makers for must-attend technology events.

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  • Quality content

    Use IDC’s thought leadership research to position your brand for growth

  • Unique platform

    Drive opportunities and accelerate conversations through data.

  • Maximize ROI

    Engage directly with key decision and target buyers.

  • Unparalleled reach

    Count on IDC’s trusted network to extend your footprint.

What our customers are saying

IDC has excelled in providing a deep understanding of the 5G and IoT markets, bringing together global, regional, and local perspectives. Their expert approach has been very comprehensive and educational, providing important insights and adding great value to our business strategy.

Senior Vice President, NBI Products & Solutions, du

Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.

Head of Marketing (CEMEA), Red Hat 

We are proud partners of IDC, as they provide us with a platform to engage with the South African cloud market. Our model is focused on joint value creation with our partners, and with the insights shared by IDC we can better understand the challenges faced by these organizations.

Marketing Director, Huawei Cloud South Africa

Working with the IDC Events team has always been a delight as they provide all the necessary support to make sure the event is a success and generates the required ROI.

Marketing Consultant, Appian

IDC has provided key local market insights in a market segment that is always confronted with the need to adapt rapidly to customer and business demands. IDC’s ability to understand, analyze, and present data is testimony to its professionalism.

Channel Sales Manager, Business Applications, Microsoft

IDC's professionalism, dedication, and flexibility mean that the value they bring to us as partners cannot be overstated. We look forward to collaborating with them again in the future.

Field Marketing Manager, SentinelOne

IDC has expertly adapted to the New Normal, and their virtual events platform is of the highest quality. Their team's top-notch execution of events rightly earns our trust in the IDC brand.

Regional Marketing Director (EMEA Emerging), Pure Storage

IDC is a trusted information provider for our business through its Tracker products, which provide both a local and global picture and capture critical decision-making information on a timely basis.

Marketing & Communication Group Manager, Arena

Generate interest, build awareness, and win new business.

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About IDC AI Use Case Discovery Tool

Designed for B2B marketers, our tool helps you simplify AI adoption, boost thought leadership and enhance brand credibility. By engaging your prospects and customers, you’ll gain valuable insights into their most relevant AI applications and challenges, allowing you to prioritize the use cases that matter most.

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How it works:

  • As part of the tool’s user experience, tech buyers get to select the function-specific business KPIs that matter most to them.
  • With personalized reports that the tool generates, your customers and prospects can identify and prioritize GenAI use cases that best align with their objectives.
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Why Choose IDC’s AI Use Case Discovery Tool?

  • Boost your thought leadership

  • Simplify buying decisions

  • Strengthen your brand positioning

  • Unlock valuable customer insights

Ready to contact an IDC Custom Solutions Expert?

Let's Get Started

About IDC’s Economic and Sustainability Impact Analysis

IDC’s economic and sustainability impact analysis is a storytelling mechanism designed to quantify and demonstrate your overall economic impact as an organization, as well as highlighting social and environmental impact. Used in campaigns, IDC’s economic impact model is powerful thought leadership content that positions your company as a catalyst for social good and a creator of opportunity in local economies.

Why Choose an Economic and Sustainability Impact Analysis?

  • Demonstrate the opportunity your technology delivers to generate business revenue and jobs

  • Build brand equity with authorities and attract extended media coverage

  • Create awareness that your organization is driving growth in a sustainable way, through measurable outcomes

Contact IDC Custom Solutions

Let's Get Started

About IDC Lead Generation Tools

A web-based tool that is custom built, interactive, and developed to engage your prospects and customers. This is a self-service, quick assessment tool based on IDC research that ties in your solution’s benefits through an interactive experience. The user experience concludes with a personalized report emailed upon registration.

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Why Choose a Lead Generation Tool?

  • Capture leads through compelling content and a user-friendly experience

  • Enable sales to have a short, targeted conversation with prospects and provide an immediate view into benefits and savings

Contact IDC Custom Solutions

Let's Get Started

Increase credibility and gain buyer trust

Reach new customers with innovative content and elevate your brand’s position in the market.

Thought leadership support for marketing innovators

B2B buyers expect you to provide relevant information, when and how they need it. They also want an on-going enriching relationship. Thought leadership programs integrate into broader campaigns to support brand building as well as sales and partner activation.

We help you:

  • Conduct research and create custom marketing content that generates and nurtures leads
  • Increase brand awareness and media coverage
  • Provide you with digital distribution rights to license and share IDC published research with your target audience
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Elevate awareness, increase media exposure, and generate leads

Every sales conversation needs to be relevant to your buyers’ needs.

  • Spotlight Papers

  • InfoBriefs

  • Impact Analysis

  • Lead Gen Tools

  • AI Use Case Discovery Tool

How to overcome B2B digital marketing challenges

Good content marketing engages your target audience and compels them to move along your buyer journey. It is not enough, however, to simply produce a lot of content. In fact, 80% of content that is created, is not consumed. A strong digital content marketing strategy needs to consider how to provide relevant and personalized content to the end user, with a goal of driving more leads and shortening your sales cycle.

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Engage hard to reach customers and elevate brand positioning

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About IDC Sales Playbooks

Leverage IDC’s research and deep understanding of IT buyers to help your sales professionals understand a market’s (technology or geography) trends and drivers, talk about common buyer challenges and needs and how your solution can address these.

Why Choose a Sales Playbook?

  • Market context and background

  • Talking points that speak to your buyer’s needs

  • Identified pain points and opportunities to sell

Contact IDC Custom Solutions

Let's Get Started

About IDC Sales Education Workshops

IDC’s sales education workshops are run by IDC senior Analysts and offer account teams and sales managers an interactive forum to better understand market drivers and the key challenges faced by end users.

Why Choose a Sales Education Workshop?

  • Relevant trends impacting your market or industry

  • Custom recommendations for guiding sales conversations

  • Competitive insight

Contact IDC Custom Solutions

Let's Get Started