Carol M. Glasheen
Program Vice President, Global Market Models and Demand-side Research
Team:
Custom Solutions
eBusiness Strategies
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As Program Vice President in the Global Research Organization (GRO), Carol Glasheen is responsible for ensuring and delivering high-quality and innovative quantitative research at IDC. Through GRO’s Quantitative Research Group (QRG), Ms. Glasheen supports both IDC clients and IDC’s US analyst community by developing scalable market models, designing rigorous and efficient surveys and sample frames, and introducing appropriate advanced analysis techniques that add unique insight into market research questions. Under her charter, Ms. Glasheen leads IDC’s global demand-side research practice by coordinating assets for delivering global survey-based projects and sharing best practices and research tools with IDC’s regional demand-side research teams in Asia Pacific, Canada, Latin America, and Europe. Ms. Glasheen’s QRG team built and manages IDC’s pioneering Internet Commerce Market Model (ICMM), a data-rich subscription product covering more than 40 countries that provides segment forecasts of the Internet market in terms of devices, users, buyers, commerce, and online households.
Before joining IDC in 1993, Ms. Glasheen was responsible for managing the data communications and local area network primary research programs at Computer Intelligence. Prior to this she managed TFS's COMM/SURV program, an end-user research service focused on the IT market and specializing in disk-based survey methodology.
Ms. Glasheen holds an MBA from the University of Massachusetts at Lowell and a BA in economics from The College of the Holy Cross.
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