target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: IDC Survey Spotlight - Doc Document number: # US51993124
Collaboration and Productivity Improvement Opportunities with Video Platform Usage
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Abstract
This IDC Survey Spotlight considers IDC's recent survey on video platform adoption (see IDC Survey: Video Platforms, IDC #US51923624, March 2024). As organizations must manage flexible work and geographically distributed teams with engaging automation tools that enable asynchronous communication, video platforms and capabilities are being incorporated into work automation areas, including collaborative work management (CWM) and project portfolio management (PPM). Benefits cited by users of video platforms include improved collaboration, productivity, customer experience, and content creation. IDC sees vendors investing in video capabilities, such as Atlassian's acquisition of Loom (4Q23) and Adobe's acquisition of Frame.io (4Q21).