Program Director, Application Life-Cycle Management & Executive Strategies
Team: Application Development and Deployment
Directions 2014 Boston/MA: Participating 1-1 Analysts
Directions 2014 Santa Clara/CA: Participating 1-1 Analysts
Worldwide Software Research
Melinda-Carol Ballou serves as Program Director for IDC's Application Life-Cycle Management research. In this role, Ms. Ballou provides thought leadership, expert opinion, research, and analysis through comprehensive research on application life-cycle management (ALM), with specific focus on software life-cycle process configuration and management, software quality, and IT governance software. Ms. Ballou also offers competitive intelligence and consulting on key aspects of the ALM market to service providers, investment firms, and G2000 end-user companies.
Ms. Ballou's research is published principally within IDC's Application Life-cycle Management (ALM) and Industry Insights' IT Executive Strategies (ITEx)service. In addition, she provides special support through a range of custom consulting projects and multiclient research programs.
Ms. Ballou is working collaboratively with other teams at IDC to create IDC's project and portfolio research (PPM) in the context of ALM topics. She is also focusing on ways in which ALM must evolve to support services-oriented development and composite applications. For the ITEx service, Ms. Ballou collaborates with colleagues targeting IT governance as it relates to IT portfolio management, encompassing IT PPM, IT asset and financial management to research and support end-user technology decision-making, organizational and process strategies.
Ms. Ballou comes to IDC with over 18 years of extensive experience in IT research and analysis. Prior to joining IDC, Ms Ballou founded Ballou IT Strategies, an independent consulting company that offered analysis of PPM and ALM, as well as supporting collateral to G2000 end-user clients and software providers. Ms. Ballou also served as Senior Program Director at META Group, and during her eleven years with META successfully established and evolved the software development life-cycle management and project and portfolio management research practices. Ms. Ballou has also held various editorial positions, including Senior Writer/Senior Editor for ComputerWorld, and Staff Writer/Senior Editor for Digital Review.
Ms. Ballou holds a Masters Degree in Professional Writing from MIU, and a BA from Williams College in Philosophy and Music.
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Worldwide Competitive Public Platform as a Service 2013–2017 Forecast
Robert P. Mahowald, Carl W. Olofson, Melinda-Carol Ballou, Maureen Fleming, Al Hilwa
Nov 2013 - Doc # 243315 Market Analysis
This IDC study provides 2010–2012 revenue data and a 2013–2017 forecast for the worldwide public platform-as-a-service (PaaS) market. The opportunities for monetizing public PaaS functionality seem almost unlimited in light of the advanc ...purchase document
Worldwide Public Platform as a Service and APaaS 2012 Vendor Shares
Robert P. Mahowald, Melinda-Carol Ballou, Maureen Fleming, Carl W. Olofson, Al Hilwa
Oct 2013 - Doc # 243549 Competitive Analysis
This IDC study provides 2010–2012 revenue data for the worldwide public platform-as-a-service (PaaS) market. The opportunities for monetizing public PaaS functionality seem almost unlimited in light of the advances being made in social, ...purchase document
|IDC Worldwide Application Development & Deployment Predictions 2014|
|Framingham, MA United States|
|December 18, 2013|
|IDC Predictions 2013: Application Development & Deployment|
|Framingham, MA United States|
|January 23, 2013|