Smartphone Vendor Market Share, Q3 2014
The worldwide smartphone market grew 27.2% year over year in the second quarter of 2014 (2014Q3), just over a third of a billion shipments at 335 million units, according to data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. At this pace, 2014 promises to close at nearly 1.3 billion shipments, with Android taking the lion's share, spread across over 180 tracked vendors. The bulk of these Android players are squarely focused on the sub-US$200 space, driven by demand at increasingly value-oriented consumers. Third quarter shipments were slightly above IDC's forecast and expects iOS share to recover during the holiday peak as existing users upgrade to iPhone 6.
Source: IDC, 2014 Q3Contact IDC to purchase smartphone data
Samsung remained the clear leader in the worldwide smartphone market, but was the only company among the top five to post a negative year-over-year change. With continued competitive pressure from nearly every side coupled with cooling demand, the company's volumes have declined from their previous record highs at the start of the year. Still, Samsung's Galaxy series of devices has been a popular option, and the company launched its Galaxy Alpha and a refreshed Galaxy Note 4.
Apple took the wraps off its highly anticipated iPhone 6 and iPhone 6 Plus, and in the process posted its largest third-quarter volume yet. Although the company posted strong results of 10 million units sold during its initial launch weekend, what should not be overlooked is the sustained demand of its older iPhone 5S and 5C models, which comprised the bulk of its volumes for the quarter.
Xiaomi jumped into the list for the first time at the number three position thanks to its focus on China and adjacent markets resulting in triple-digit year-over-year growth. Key to its success was the launch of its Mi4 smartphone in August, positioned as a high-end alternative to the status quo. What remains to be seen is how quickly the company can move beyond its home territories to drive volumes higher.
Lenovo tied* for fourth with LG, as its results improved on steady gains at home and abroad with the share of non-China shipments rising steadily to hit 20% in 3Q14, up from 9% a year ago. Sub-US$100 smartphones like the A369i and A316 drove volumes from emerging markets in Asia/Pacific and the Middle East and Africa. Domestically, it launched a number of 4G handsets, with some at lower price points. With the acquisition of Motorola finalized for the coming quarter, Lenovo is set for a higher rank for Q4.
LG's strategy to court the market with low-cost smartphones has paid enough dividends to push its total volumes past the 15 million unit mark for the first time in the company's history. Its F-and L-series smartphones have earned a warm reception, within both emerging and developed markets. At the same time, LG released its flagship G3 to maintain a presence in the high-end of the market, lifting the company's overall LTE footprint.
* IDC declares a statistical tie in the worldwide mobile phone market when there is less than 0.1% difference in the market share (based on shipments) of two or more vendors.
- IDC Mobility
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