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Smartphone OS Market Share, 2015 Q2

The worldwide smartphone market grew 13.0% year over year in 2015 Q2, with 341.5 million shipments, according to data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. This growth is primarily due to gains experienced in emerging markets such as APEJ and MEA. This quarter's shipments were slightly lower than forecast and IDC expects to see a noticeable slowdown in smartphone shipments in 2015 as China joins North America and Western Europe in a more mature growth pattern. Android dominated the market with an 82.8% share in 2015 Q2. Samsung reasserted its global leadership with a renewed focus on lower-cost smartphones.

Period	Android	iOS	Windows Phone	BlackBerry OS	Others
2015Q2	82.8%	13.9%	2.6%	0.3%	0.4%
2014Q2	84.8%	11.6%	2.5%	0.5%	0.7%
2013Q2	79.8%	12.9%	3.4%	2.8%	1.2%
2012Q2	69.3%	16.6%	3.1%	4.9%	6.1%

Source: IDC, Aug 2015

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Android dominated the smartphone market with a share of 82.8%. Samsung, the #1 contributor, had lower volumes QoQ and YoY. This comes in the midst of an underwhelming performance by its flagship releases, Galaxy S6 and S6 Edge. However, the Android share has seen a rise compared to 2015Q1, with strong growth in unit shipments by other players such as Huawei, Xiaomi and ZTE.

iOS saw its market share for 2015Q2 decline by 22.3% QoQ with 47.5 million shipments. Despite the seasonal decline, Apple enjoyed success thanks to consumers' insatiable appetite for the larger screened iOS devices. The popularity of the iPhone 6 Plus continued in many key markets including China, where the overall smartphone market saw a revival in growth by 6.7%.

Windows Phone experienced a QoQ decline of 4.2% with a total of 8.8 million units shipped this quarter. Since its acquisition of Nokia in 2014, Microsoft has been revamping the product portfolio with Microsoft branded Lumia devices. But now that Microsoft has decided to take a loss on its Nokia purchase, the scenario for Windows Phone looks bleaker. Acer is a new entry into the top five in this segment. Most other vendors took a beating in shipments QoQ, with the exception of Samsung, which showed an 8.5% increase with its ATIV range of phones.

Blackberry OS, which saw a small increase in some regions, continued to decline in growth globally. The bulk of its volume shipments came from the Blackberry Classic.