We Value Your Privacy

IDC Cookie Policy, last updated: June 29, 2026

International Data Corporation (hereinafter as “we” or “IDC”) is committed to conducting its business in line with best privacy protection practices. This Cookie Policy outlines how IDC, as a data controller, collects, processes, shares, and otherwise uses your information collected through cookies and other technologies when you visit and interact with our websites, content and services.

The provisions of the IDC Privacy Policy shall apply to the processing of your personal data through cookies and other technologies, to the extent applicable. In case of any conflict between this Cookie Policy and the Privacy Policy, this Cookie Policy shall prevail. Translated versions of this Cookie Policy, as applicable, are available on this page for your convenience. In the event of conflict between English version of this Cookie Policy and its translated versions, the English version prevails.

For any questions regarding our use of cookies and other technologies, and the related processing of your personal data, please contact IDC’s Privacy Team at privacy@idc.com.

  1. What are cookies?
    1. Cookies and other tracking technologies (hereinafter as “cookies”) are small text files that are placed on your device when you visit IDC websites. Cookies store information about your device and your activity on our websites. This information may constitute personal data. Personal data refers to any information that identifies you or could be used to identify you.
    2. Cookies enable you to navigate between web pages efficiently and store your preferences, and they generally improve your web experience. We use several cookie types, and each type performs a different function:
      • Essential cookies: These cookies are necessary for our websites to function and cannot be disabled. They enable core features such as security, network management, and accessibility.
      • Analytical cookies: These cookies help us understand how visitors interact with our websites by collecting and reporting aggregated information. This allows us to improve website performance and user experience.
      • Functional (preference) cookies: These cookies enable enhanced functionality, such as remembering language preferences or login details. More specifically, we use these cookies to maintain your log-in status and control your access as you move through IDC websites. These cookies also enable us to remember your preferences, including search, “myIDC” and “remember me”.
      • Advertising cookies: These cookies track user activity across websites to deliver relevant advertisements, personalized content, and measure the effectiveness of our marketing campaigns and content performance.
  2. How can you manage your cookie settings?
    1. We may place essential cookies on your device without your consent, as these are necessary for the proper functioning of our websites. Please note that if you disable all cookies, including the essential cookies, via your browser settings, it may affect functioning of our website. With respect to analytical, functional, and marketing cookies (hereinafter “optional cookies”), you may enable or disable them based on your preferences.
    2. Depending on your jurisdiction, you may be entitled to specific rights:
      • If you are a resident of the European Economic Area, the United Kingdom, Switzerland, Japan, China, or South Korea, we will place optional cookies on your device only after your consent.
      • If you are a resident of the state of California, you may opt-out of sale or sharing of your personal information. IDC does not sell personal information, as defined in the CCPA. However, IDC may share your personal information collected by cookies with third parties for the purposes of personalized advertising. Please note that if you opt out of such sharing, you will disable all optional cookies. More information is available here: Country-Specific Privacy Addendum for California.
    3. You can manage your cookie settings anytime by using the function “Update Your Cookie Preferences” as provided below. However, keep in mind that disabling optional cookies may prevent you from using certain features of the website.
    4. You can also manage your cookie preferences through your browser settings. The following links to the support pages of the most common browsers may help you with the settings:
  3. Third-party cookies and other technologies
    1. Some of our service providers, partners, or affiliates (including those listed below) may also place cookies or other technologies on your device, or request access to it, both subject to your prior consent, where applicable. In such cases, they may collect and process your information for the purposes described below and in accordance with their respective privacy policies:

Please find below translated versions of the Cookie Policy for applicable countries.

GermanIndonesianJapaneseKoreanMalaysianSimplified ChineseTraditional Chinese

#Tool / ProviderPurposes of ProcessingPrivacy Policy
1Adobe (Document Cloud, Adobe I/O)

Document viewing, personalization, and licensing servicesAdobe Privacy Policy
26SenseAccount-based marketing and visitor intent data6Sense Privacy Policy
3Amazon CloudFrontContent delivery network (CDN)AWS Privacy Notice
4jsDelivrOpen-source content delivery network (CDN) for scripts and stylesheetsjsDelivr Privacy Policy
5CloudflareContent delivery, performance, and securityCloudflare Privacy Policy
6CventEvent registration and managementCvent Privacy Policy
7DatadogApplication performance monitoring, real-user monitoring, and error trackingDatadog Privacy Policy
8DriftLive chat and conversational marketingDrift Privacy Notice
9FronteggUser authentication and identity managementFrontegg Privacy Policy
10GetFeedback (Momentive/Survey Monkey)Customer feedback surveys and experience analyticsSurvey Monkey Privacy Policy
11Google

Google Ads / DoubleClick (retargeting, ad personalization, conversion tracking), Google Analytics (Website traffic analysis, user behavior tracking), Google Maps (Embedded maps and location services), and other Google servicesGoogle Privacy Policy
12YouTubeEmbedded video contentGoogle Privacy Policy
13IntercomIn-app messaging, customer support chat, and user engagementIntercom Privacy Policy
14LinkedInTracking user behavior, ad personalization, conversion measurementLinkedIn Privacy Policy
15LevelAccessWeb accessibility monitoring and complianceLevelAccess Privacy Policy
16Marketo (AdobeTracking marketing engagement, lead scoring, email campaign effectivenessAdobe Privacy Policy
17MazeUser research, surveys, and product feedbackMaze Privacy Policy
18TrustArcStoring user cookie consent preferencesTrustArc Privacy Notice
19TwentyThreeVideo hosting and marketingTwentyThree Privacy Policy
20Microsoft Advertising (Bing)Advertising and conversion trackingMicrosoft Privacy Statement
21Microsoft ClarityUser behavior analytics, optimalization of user interface and web functionalityMicrosoft Privacy Statement
22New RelicApplication performance monitoringNew Relic Privacy Notice
23Parse.ly (Automattic)Content analytics and audience insightsAutomattic Privacy Policy
24PendoProduct analytics, in-app guidance, and user behavior trackingPendo Privacy Policy
25WordPress (Automattic)Website analytics and content delivery (Jetpack/Stats)Automattic Privacy Policy
26PolyVVideo hosting and playbackPolyV Privacy Policy (available in Chinese only)
27Slideshare (Scribd)Embedded presentation contentScribd Privacy Policy
28UserGuidingIn-app user onboarding and product toursUserGuiding Privacy Policy
29VidyardVideo hosting, playback, and engagement analyticsVidyard Privacy Policy
30ZoomInfoB2B visitor identification and lead intelligenceZoomInfo Privacy Policy
  1. Changes to this Cookie Policy
    1. We may periodically modify the provisions of this Cookie Policy and encourage you to review it from time to time in order to stay up to date. In the event of significant changes, we may also choose to notify you via email should we have your email address in our records.
    2. Updated versions of this Cookie Policy will be published on our website.