Move faster. Lead smarter.

This CMO guide reveals six essential strategies to future-proof marketing in the GenAI era—showing leaders how to optimize for AI-driven discovery, build trust through ethical data use, and lead agile, data-powered teams in a rapidly changing landscape.

IDC’s latest research reveals four key disconnects between C-suite expectations and marketing execution—and how closing these gaps is crucial for CMOs to achieve growth, scale, and measurable business impact amid AI, budget, and performance pressures.

This playbook equips CMOs with practical frameworks to unify channels, teams, and data for seamless, AI-powered buyer experiences that drive pipeline momentum and go-to-market success.

Discover the seven pivotal buyer shifts redefining 2026 tech purchasing—and learn how CMOs, CROs, and GTM leaders can adapt strategies now to win in an era of AI-driven scrutiny, ROI demands, and evolving stakeholder power.

This IDC guide outlines five signs of weak 2026 messaging and offers data-driven fixes to realign strategy and build buyer confidence.

Learn about the six common imbalances that stall tech decisions and undermine CIO credibility, offering practical strategies to realign stakeholders, eliminate bottlenecks, and accelerate digital transformation with confidence.

A proven framework to maximize ROI, validate value, and optimize every tech dollar through smarter procurement and outcome-based decisions.

This playbook helps tech leaders cut through vendor noise and make smarter, faster investments by aligning governance, focusing IT portfolios, and prioritizing technology that drives strategic impact.

Equipping tech leaders with checklists and strategies to evaluate, select, and manage IT vendors that reduce risk, optimize resources, and drive long-term growth.