Purposeful Data Drives Optimal Ad and Marketing Performance

Asset Type: Analyst Brief

Client: Zeta Global

Today’s marketing organizations are swimming in customer data: click streams, sentiment, second and third party, performance, transactional, and more. But is it the right data with a common identifier across all the sources?

October 1, 2025

ERP Cloud Modernization Must Include Intelligent Content Management

Asset Type: Analyst Brief

Client: OpenText

Modernizing ERP systems is not just about upgrading legacy solutions. It means deploying AI-ready digital infrastructure and preparing for what’s next.

Enterprise

October 1, 2025

Building a competitive edge: How fast, reliable connectivity fuels SMB construction providers

Asset Type: Analyst Brief

Client: T-Mobile for Business

The construction industry continues to move rapidly from analog to digital and automated processes. Leading construction SMBs are increasing their investments in cloud platforms and applications, AR/VR, drones, robotics, and AI to support their growth and better compete with larger construction companies.

Real Estate & Construction

November 1, 2025

Using Desktop as a Service to Meet Modern Operational Needs

Asset Type: Analyst Brief

Client: V2 Cloud

After five years of embracing remote work, there has been a marked shift toward a return to the office, with 39% of global companies indicating that they expect workers to be onsite fulltime.

Enterprise

November 1, 2025

Implementing AI and Intelligent Technical Support to Drive Business Success

Asset Type: Analyst Brief

Client: Cisco

IDC’s research shows most C-suite executives are actively preparing their organizations for the era of AI, emphasizing relevant use cases and redefining operating models to support the digital business.

Enterprise

November 1, 2025

Using the Cloud to Bolster Cyber-Recovery Strategies

Asset Type: Analyst Brief

Client: Google Cloud

Cyberattacks in general and ransomware attacks in particular have become so pervasive, sophisticated, and destructive that it’s no longer helpful to ask “When?” but rather, “How severe?

General

September 1, 2025

Prioritizing 5G for Healthcare SMBs

Asset Type: Analyst Brief

Client: T-Mobile for Business

Connectivity is essential for U.S.healthcare SMBs —companies with up to 999 employees—to meet their business priorities and goals.

Healthcare & Life Sciences Telecommunications

September 1, 2025