Purposeful Data Drives Optimal Ad and Marketing Performance

Asset Type: Analyst Brief

Client: Zeta Global

Today’s marketing organizations are swimming in customer data: click streams, sentiment, second and third party, performance, transactional, and more. But is it the right data with a common identifier across all the sources?

October 1, 2025

ERP Cloud Modernization Must Include Intelligent Content Management

Asset Type: Analyst Brief

Client: OpenText

Modernizing ERP systems is not just about upgrading legacy solutions. It means deploying AI-ready digital infrastructure and preparing for what’s next.

Enterprise

October 1, 2025

Building a competitive edge: How fast, reliable connectivity fuels SMB construction providers

Asset Type: Analyst Brief

Client: T-Mobile for Business

The construction industry continues to move rapidly from analog to digital and automated processes. Leading construction SMBs are increasing their investments in cloud platforms and applications, AR/VR, drones, robotics, and AI to support their growth and better compete with larger construction companies.

Real Estate & Construction

November 1, 2025

Using Desktop as a Service to Meet Modern Operational Needs

Asset Type: Analyst Brief

Client: V2 Cloud

After five years of embracing remote work, there has been a marked shift toward a return to the office, with 39% of global companies indicating that they expect workers to be onsite fulltime.

Enterprise

November 1, 2025

Implementing AI and Intelligent Technical Support to Drive Business Success

Asset Type: Analyst Brief

Client: Cisco

IDC’s research shows most C-suite executives are actively preparing their organizations for the era of AI, emphasizing relevant use cases and redefining operating models to support the digital business.

Enterprise

November 1, 2025