IDC MarketScape: Worldwide Retail Promotions Management 2024–2025 Vendor Assessment

Asset Type: MarketScape Excerpt

Client: Zebra

Promotions management for retailers is central to retail strategy. Many retailers depend on a strong promotions program to reinforce merchandise sales, while others operate completely in a promotional atmosphere, replacing base pricing with promotional pricing.

Retail & Consumer Goods

September 1, 2025