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Events

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Events that Deliver ROI

IDC Events deliver what sponsors value most: targeted opportunities, direct connections with senior IT decision-makers, and brand authority strengthened by trusted analyst insight. 

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Build visibility, pipeline, and trust

  • High-quality leads

    IDC Events consistently deliver volume and quality: 

    • 170+ qualified leads per partner, per event in Europe
    • 155+ booth visit leads per event in APAC
    • 67+ 1:1 executive meetings at META Summits

  • Credibility that counts

    IDC is built on trust and peer validation:

    • Analyst-led content and agendas shaped by global experts
    • Recognition moments through Awards programs
    • 70%+ of attendees are Manager level and above, ensuring influence and decision-making power

  • Proven business impact

    Our events convert engagement into measurable outcomes:

    • $18.9M average buying power per FutureIT Americas attendee
    • 60% of APAC attendees are from enterprise-size companies
    • 70%+ audience turnout across regions — delivering the audiences promised

Drive Awareness & Reach

For sponsors seeking broad visibility, brand awareness, and access to new personas and/or organizations. 

  • Forums & industry events: large-scale, mixed audience (executives + practitioners) 
  • Award programs: prestigious recognition of senior IT leaders (CIOs, CISOs), elevating brand credibility. 

Generate Leads & Nurture Demand

For sponsors aiming to build pipeline and drive consideration.

  • Summits: senior-focused (C-level, C-1/2), strategic discussions with high-value buyers.
  • Xchange: invite-only, curated C-suite retreats fostering deep relationships in an intimate multi- sponsor format.

Build Trust & Accelerate Decisions

For sponsors focused on account-based engagement, credibility, and closing deals.

  • Exclusive ownership of the audience, including executive roundtables, dinners, or bespoke digital formats. Agendas co-created with IDC analysts to match your business objectives.

What our customers are saying

We've made some really good connections with a lot of follow-ups, mainly because of curiosity as to what's coming down the pipeline for those who are about to step into the AI agentic world and how this will define the future of work. A lot of people wanted to have further follow-ups to connect and discuss what this means for their organizations.

Chief Technology Officer, APAC, Workday

We are sincerely grateful for the opportunity to present our new solution to a highly engaged audience of business decision-makers.

Enterprise IT Vendor

Very inspiring presentation from IDC Research. Very good experience to bring HR & IT to one table. Great networking event. Nice location, great facilitation from the IDC Team.

Joerg Staff, Board Member, DGFP

Very valuable exchange of ideas and experience. And the sponsors were relevant for my role, I believe I will have fruitful follow-ups with some of them.

Mihai Petrov, CISO, Carrefour

Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.

Mohamed Youssef, Head of Marketing (CEMEA), Red Hat

We had a positive experience at the IDC event in Calgary. The on-site support made everything run smoothly, and the networking opportunities were valuable and well-structured. Overall, it was a great forum to connect with the right audience, and we’d happily recommend it to colleagues.

Jose Borras, Marketing Manager, Partners & Events, ESET Canada Inc.

Let's build your sponsorship experience.

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