Your buyers trust independent evidence. Now use it to win.
Combine IDC analytics, analyst-branded content, and curated executive events into a complete package that moves you from understanding the market to winning it.
IDC for intelligence. IDC for growth.
Custom services. Global reach.
400K+
Tech buyers surveyed annually
400+
Events across 30 countries
23K+
IT leaders attending events every year
Your complete path to growth.
Turn your buyers’ trust in IDC into your advantage.
Vendor claims get discounted. Vendor content gets skipped. Buyer trust sits with independent sources and data-backed takeaways.
IDC’s Growth Programs put that trust to work. A single partnership that supports your full go-to-market needs: independent evidence your CFO believes, analyst-backed content marketing teams can activate, and the right buyers in the room for sales.
How it Works
IDC’s proven growth activation model
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Understand
Validate where you’ll win
IDC’s data-backed research and analyst expertise offer the evidence you need to build a board-ready business case without the guesswork.
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Activate
Get your story to market
Turn your validated positioning into credible campaign content that buyers will seek, consume, and trust.
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Grow
Reach the buyers who matter
Custom-tailored events guarantee your message gets in front of senior IT decision-makers from your target accounts to build qualified pipeline.
Growth Bundles
Choose the right package for you
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Essentials
Built to validate direction and activate fast.
Uses existing IDC research to validate your strategy, packages it for immediate distribution, and activates it through a guaranteed IDC-moderated roundtable.
Ideal when: You need to move fast, and existing IDC data covers your space.
What’s included:
- IDC Data and Analyst POV
- Infographic with Social Tiles
- Roundtable: Virtual or Onsite
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Premium
Original evidence competitors can’t replicate.
Custom IDC research conducted for your topic and audience for a position that’s exclusively yours, plus in-depth co-branded marketing assets, and guaranteed in-person prospect engagement.
Ideal when: Category leadership is the goal, and you need to credibly stand out.
What’s included:
- IDC VoiceCheck Custom Research
- White Paper or InfoBrief
- Roundtable: Onsite
What to know before you get started
Technology vendors — software and SaaS, cloud and infrastructure, cybersecurity, hardware, telco, and IT services — with a specific growth goal and a revenue target attached to it. It works for launches, market entries, underperforming product lines, and installed-base expansion.
A standalone deliverable ends at delivery. IDC’s Growth Programs activate it. The research validates direction. The content carries that to market under IDC’s brand. The roundtable puts it in front of your target buyers. Each stage feeds the next — giving your CMO a 24-month demand-generation asset, not a one-time project.
The IDC brand indicates IDC conducted the research — not that IDC endorses your products. That distinction is contractual. Working with IDC on Growth Programs does not influence IDC’s analyst opinions or vendor evaluations.
Consultancies deliver strategy decks and then move on. Agencies don’t have the analytical rigor or market expertise to dial-in on execution. Neither closes the loop between strategic and commercial outcomes, leaving you with insights you can’t activate or spend you can’t justify. IDC combines market intelligence, credible analyst-branded content, direct buyer access, and events, bringing independent credibility to every go-to-market stage.
Put IDC's research, content, and reach to work for your growth goals
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