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Tech Buyer Blueprint: Strategy for Agentic AI Advantage

Explore IDC’s Tech Buyer Blueprint on agentic AI strategy, offering guidance on scalable advantage and practical insights for IT leaders and executives.

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IDC Market Intelligence Solutions Comparison Guide

Explore IDC’s comparison of market intelligence solutions that support confident 2026 planning with data, segmentation, and forecasting tools.

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7 Critical Buyer Shifts Shaping Tech Strategy in 2026

Discover 7 pivotal buyer shifts redefining tech buying behavior in 2026, and how marketing, sales, and GTM teams must adapt strategy to succeed.

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8 Trends Shaping Tech Marketing and Sales Strategies in 2026

Explore the key trends shaping tech marketing and sales strategies in 2026, backed by IDC research and actionable insights for B2B growth.

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Why Tech Startups Should Engage With Analyst Firms: Debunking Common Myths

Gain an advantage in your tech startup by engaging with industry analysts.

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Transform Your Business with Generative AI

Generative AI can be hugely beneficial to companies. Learn the possibilities and understand the limits of this technology to future-proof your business.

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The Tech Vendors’ Guide To Embracing Responsible Generative AI

Actions To Take Now to Responsibly Succeed with Generative AI

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The Future of Software: Building Autonomous Asia/Pacific Enterprises

How will GenAI impact software development in 2024 and beyond?

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The Building Blocks Every Procurement Program Must Have

Explore the necessary tools required to design an effective procurement program.

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State of Sovereign and Industry Cloud Investment by Asia Pacific Governments

Explore the key drivers behind Asia/Pacific governments’ implementation of sovereign and industry cloud solutions.

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