IDC - India - Data Measurement

Data Measurement for India

IDC India offers an array of data measurement products to help you manage your business, including IDC Trackers, Asia/Pacific Syndicated Surveys, Market Forecasters, Spending Guides, Wallets and Black Books.

India IDC Trackers

IDC's trackers provide accurate and timely market size, vendor share and forecasts for hundreds of technology markets around the globe. Using proprietary tools and research processes, IDC's trackers are updated on a semiannual, quarterly and monthly basis.

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  • Quarterly Trackers (*new)


India Market Forecasters

Our India Market Forecaster Suite provides forecasts and historical data for all of IDC's IT & Communication markets in the region, updated semiannually. End-user spending data is segmented by 18 industries, 6 regions & 10 company size segments.

We offer 8 Market Forecaster options depending on your needs.

We can also customize these offerings to your organization's taxonomy. Contact our custom solutions team for more information on custom versions of these products.

India Syndicated Surveys

Keep your pulse on the ever-growing digital economy through IDC’s demand-side primary research targeting C-Level/senior executives in the consumer and enterprise space. Our syndicated surveys cover 14 geographies in Asia/Pacific, with local and regional analysts tackling different technology trends and industry markets. These allow us to assess end-user sentiments that ultimately offer market intelligence to our clients, enabling them to make sound business decisions to keep up with technology innovation, overcome competition, and maintain competitive edge.

Asia/Pacific Carrier Operations Transformation Survey

Coming soon

Next- Gen Network and Communication Survey

The digital economy has influenced rapid changes to enterprise preferences, behavior, and initiatives. Organizations are adopting next-gen technologies such as software-defined networking (SDN) and virtual network services (VNS) to address some of their DX network challenges. This survey taps into the pulse of enterprises in APeJ to establish a relationship between their business goals, impact on their network and internal technology initiatives.

Key Topics Covered:

  • General – Technology/3rd Platform
    • Business initiatives driving network and comms investments, challenges
    • Top tech platform investments, secure cloud interconnect or cloud connect adoption
    • Preferred service providers, Telco as a service provider (if not, why)
  • SDN/NFV – (One section for each, SDN and NFV)
    • Current state, primary motivators, inhibitors, challenges
    • Key value propositions and budget allocation, use cases, perceived benefits
  • WAN (incl. SD-WAN)
    • Change in bandwidth requirements, Challenges with traditional WAN (if any)
    • Criteria when purchasing WAN equipment or services, Hybrid WAN adoption, Hybrid N/w management
    • SD-WAN adoption, future plans, impact of SaaS in organisation’s WAN choice
    • SD-WAN value prop, expected cost savings, % enterprise applications accessed over internet
    • SD-WAN use cases, solution preferences, vendor selection criteria
    • Vendor selection criteria and preferred partners

Countries in Scope: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam

Total Sample Size: 1,400

For more information on this survey, contact Marie Afuang at mafuang@idc.com

Asia/Pacific Energy Insights survey

Coming soon

Future of Work Survey

The annual Future of Work survey is designed to interactively engage IT decision makers and LOBs across 13 countries to acquire the most accurate, up-to-date information on workspace, workforce, and work culture transformation initiatives.

Key Topics Covered:

  • Key initiatives for Future of Work, including employee- and customer-focused technologies, policies, governance mechanisms, and budgets
  • Strategies on workspace transformation, investment priorities, and measurement of effectiveness
  • Security requirements and needs, key security concerns
  • Selection criteria for vendors, and future plans/initiatives

Countries in Scope: Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam

Total Sample Size: 1,100+

For more information on this survey, contact Marie Afuang at mafuang@idc.com.

Asia/Pacific Artificial Intelligence Survey

The IDC Asia/Pacific Cognitive/Artificial Intelligence (AI) survey annually targets executive and IT LOB to understand the adoption, development and business priority of Cognitive Computing and AI technologies, including the challenges, focus areas, as well as platform and framework preferences. The survey takes into count the latest dynamics and evolving procurement and consumption behaviors in different parts and different industries of Asia/Pacific. It is studied in conjunction with businesses' progress along the maturity curve of Information Transformation.

Key Topics Covered:

  • How much & how much % of overall IT budget, does your organization plan to invest on cognitive/AI technologies in the next 2 years?
  • What are the key barriers inhibiting deployment of cognitive/AI systems in your business today?
  • What would be your organization’s main criteria when considering purchasing of cognitive/AI solutions?

Countries in Scope: Greater China, India, SEA, ANZ

Total Sample Size: 660

For more information on this survey, contact Marie Afuang at mafuang@idc.com.

Asia/Pacific Cloud MaturityScape Survey

Coming soon

Asia/Pacific Printer & PC Study

This survey is a collaborative effort between Printer and PC domains, offering a view into how commercial end users think, decide, or even change their ways when it comes to their attitude and decision-making processes around device procurement. Consequently, insights from the survey can help brands plan better when it comes to their product and marketing plans/strategies. Data points can be sliced and diced by country (12 in Asia/Pacific), employee size, and 13 verticals.

Key Topics Covered:

  • How many PC and Print devices were purchased in the last 12 months?
  • What are the most common brands being purchased for different product types (i.e., Desktop, Notebooks, Slate and Detachable Tablets, as well as Inkjet, Desktop Laser, Floor standing Laser MFP, 3D printers and Production printers?
  • How are devices being procured in the organization
  • What factors drive the purchase of new or replacement devices?
  • How is the purchasing/usage behavior changed by new technologies such as artificial intelligence?

Countries in Scope: Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, Vietnam

Total Sample Size: 3,000

For more information on this survey, contact Marie Afuang at mafuang@idc.com.

APeJ Business and IT Services Survey

The IDC APeJ Business and IT Services survey is an annual executive line-of-business (LOB) and IT-focused study that provides comprehensive insights into the market dynamics that are currently shaping the region. Analyzing the spending intentions of IT and line-of-business (LOB) buyers who engage external service providers to implement digital transformation (DX) initiatives, the study provides insights into digital business initiatives, DX adoption patterns, crucial DX focus areas, IT services spend in relation to DX, and evolving sourcing strategies in relation to DX.

Key Topics Covered:

  • Top Business and IT Initiatives
    • How would you rate the following business and IT initiatives in terms of importance to your organization?
  • Sourcing Strategies
    • Who is your primary external businesses and IT services provider to support your important business and IT priorities?
    • Please rate the level of effectiveness of your business and IT services provider in supporting your organization’s business priorities
    • What is the most important factor you considered in selecting this primary business/IT services provider?
  • Adoption Patterns and Focus of Digital Transformation Initiatives
    • What is your organization's current state of digital technologies’ adoption?
    • Among different aspects of Digital Transformation, what is your organization's top focus?
    • What do you prioritize for adoption in response to changes brought about by Digital Technologies?
  • Business and IT Services Spend in relation to Digital Transformation
    • Which division funds digital transformation (DX) projects?
    • Considering your organization’s total planned spend for digital transformation initiatives, what percentage is your organization planning to use internally (in-house resources), versus using a primary external vendor?

Countries in Scope: Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, and Vietnam

Total Sample Size: 1,300

For more information on this survey, contact Marie Afuang at mafuang@idc.com.

DX Executive Sentiment Survey

This digital transformation (DX) research survey spans multiple regions and industries. It is designed to elicit sentiment, understanding, and insight around DX urgency, transformation initiatives and their respective sizes, scope, and timings, organizational approaches, and more. Combining the survey results with IDC’s extensive existing DX research, IT supplier clients will have access to a wealth of knowledge on the profiles of DX leaders in each geography, how best to approach a digital leadership team and its stakeholders as well as crafting an effective message to position capabilities.

Key Topics Covered:

  • Sense of DX urgency
  • Size, scope, and timing of transformation initiatives and efforts
  • Organizational structures and approaches
  • Business and monetization models
  • Organizational challenges
  • Key strategic priorities and programs and technologies required for enabling digital capabilities
  • Approach, types, investments, and talent sourcing for DX platform strategies
  • Digital measures and metrics and how they being used to transform, monitor, and manage the business

Countries in Scope: Americas, Europe, and APeJ

Total Sample Size: 1,800 companies

For more information on this survey, contact Marie Afuang at mafuang@idc.com.

WW Industrial Robots Survey

Coming soon

Public Sectors Survey

This survey seeks to uncover key trends in cutting-edge digital government deployments, understand what drives industry-wide partnerships, and provide insights into digital government knowledge ecosystems, so as to advocate for effective digital transformation practices. Key focus points include Future Citizens, engaging LoB stakeholders, strategic sourcing, next-generation workspaces, 360-degree stakeholder engagement and security implications, and data-to-digital economy outcomes.

Key Topics Covered:

  • For Government Technology Buyers
    • Current & Future Technology Trends
    • Information to Enable Better Decision-Making
    • Helping Governments Justify Decisions with Solid Research-Based Data and Analysis
    • Suppliers & their performance record as well as solution market leaders
    • Competitors' insights (other Governments)
    • Opportunities for government offshore expansions/ investments
  • For Solution Providers
    • Government IT Procurement Intelligence
    • Intelligence on key political, social, economic, and technology trends, opportunities, gaps, and challenges related to Government technology investments
    • Intelligence on Government Purchasing priorities, budgets and timelines
    • Intelligence on Government decision-making criteria
    • Intelligence on Government evaluation criteria
    • Market sizing and intelligence on competitor landscape for specific verticals, e.g., education, health
    • Intelligence on key decision makers in Government
    • Intelligence on key procurement decision makers

Countries in Scope: Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam

Total Sample Size: 390

For more information on this survey, contact Marie Afuang at mafuang@idc.com.

Asia/Pacific Future of Commerce Survey

Coming soon

Asia/Pacific Datacenter Survey

Coming soon

Asia/Pacific Manufacturing Insights Survey

This survey covers the key businesses and IT priorities of close to 500 manufacturers in 13 countries across the APeJ region. The goal of the survey is to understand Asia/Pacific-based manufacturers' key business objectives and priorities, as well as IT spending, challenges, DX initiatives, and the decision criteria involved in making IT purchases.

Key Topics Covered:

  • What best describes your company's primary Manufacturing activity?
  • What are the main business concerns for your organization ?
  • In the next 3 to 4 years , what will be your organization's business priorities?
  • What are the Top 3 drivers to improve your organization's Manufacturing Operations?
  • What are your organization's current IT challenges?
  • What are the key new technologies your organization plans to invest, in the next 2 years?
  • What is the current level of awareness and usage of the 3rd Platform Technologies?
  • What are the top 3 challenges your organization faces in its Digital transformation journey?
  • In terms of supply chain digital initiatives what are the top 3 programs you looking at investing currently?

Countries in Scope: Australia, China, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand

Total Sample Size: 440

For more information on this survey, contact Marie Afuang at mafuang@idc.com.

Asia/Pacific Software Survey

The IDC Asia/Pacific Software Survey enables software vendors as well as service providers and channel partners, to gain valuable insights into the buying sentiment (including vendor mind shares) of over 900 CIOs and LoB decision makers across the Asia Pacific region, for both short and the long term. In addition, this survey provides country, vertical industry, and organization size-specific insights.

Key Topics Covered:

  • Is your organization investing more or less on these initiatives (BDA, cloud, enterprise apps, app development and deployment, infrastructure software, security) in the next 12 months?
  • Which of the following analytics software (e.g.,BI, data warehouse, CRM analytics, cognitive/AI) are you planning to deploy over the next 18 months?
  • For new business initiatives (e.g. Omni experience, DevOps, Big data and analytics), what is your software deployment strategy?
  • which of the following business processes in an ERP solution are you planning to use, on public cloud, private cloud or on-premise in the next 12-18 months?
  • Does your organization use or have plans to deploy the following frameworks or technologies (e.g., CI/CD, DevOps, microservices, application containerization, API management)?
  • For those who have implemented or are looking to implement agile methodology and DevOps practices, what are the main drivers for doing so?

Countries in Scope: Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Singapore, Taiwan, Thailand

Total Sample Size: 900+

For more information on this survey, contact Marie Afuang at mafuang@idc.com.

Consumer Device Survey

The growth in devices shipments are slowing down in Asia Pacific, with upgrades accounting for a large portion of the demand. This makes understanding the consumer behavior and preferences essential to improve customer retention as the barriers to enter the market is very low. This survey takes a closer look at the devices users behavior when choosing to purchase the device and their intention of purchase in their next device, from PCs, tablets, wearables and even VR headsets.

Key Topics Covered:

  • Why do you prefer buying a small or large screen size phone?
  • Do you intend to buy a smartwatch in the next 12 months?
  • Do you intend to buy a VR headset in the next 12 months?
  • Do you cover up the webcam on your PC for privacy purposes?
  • Top 3 criteria in choosing a device
  • Why did you buy a detachable tablet?
  • Do you use a PC for gaming?
  • What is your perception of curved screen monitors?

Countries in Scope: Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, Singapore, Taiwan, Thailand, Vietnam

Total Sample Size: 4,500+

For more information on this survey, contact Marie Afuang at mafuang@idc.com.

Asia/Pacific Mining Insights survey

Coming soon

Asia/Pacific Digital Life Survey (UC&C, Contact Center and OTT

Coming soon

Asia/Pacific Blockchain Survey

Coming soon

Spending Guides

3rd Platform Spending Guides
3rd Platform technologies are the foundation for future IT market growth. Our 3rd Platform spending guides are multi-dimensional, all-in-one data products that feature global industry forecasts for all of IDC’s 3rd platform and Innovation Accelerator technologies. These guides are produced semiannually and delivered via pivot table or the Customer Insights Query Tool.





Core IT Spending Guides
Should be used by strategic planners and market analysts, seeking to understand the opportunities by industry and size of company. Their strategic outlook on spending provides IT vendors with key information needed to develop effective market strategies. These guides combine IDC's extensive technology forecasts with deep industry segmentation.





Industry Spending Guides
Should be used by strategic planners, market analysts, and others seeking to understand the opportunities by industry. Their global outlook on spending provides IT vendors with key information needed to develop effective market strategies. These guides combine IDC's extensive technology forecasts with deep industry knowledge.



  • Energy
  • Financial
  • Government
  • Health
  • Manufacturing
  • Retail

Black Books

IDC's Black Books are the industry-standard study on the state of ICT spending in every region around the world. These documents present a quarterly analysis of the size and growth of the worldwide ICT industry in 89 countries.



Wallets

Amid changing market conditions in Asia/Pacific, IT vendors' sales targets continue to increase at an average of 10-15% each year. But with the regional IT market growing annually at just half this rate, the challenge to be better informed and sell smarter persists. IDC's Wallet services provide an analysis of IT spending strategies and budgets of the world's largest companies. The research is crafted to arm sales teams with specific information they will need for incorporation into a smart selling strategy.



Services Contracts Databases

IDC's Services Contracts Database products provide a comprehensive tool for lead generation and targeting opportunities across the region. The database is updated in real time with the most recent findings for each country.

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