Create Brand Awareness

Syndio, an innovative Workplace Equity Analytics Platform in the HR tech space, partnered with IDC to increase growth. One of their goals was to raise awareness and increase organic website traffic and measurable ROI.

The Situation

The company was entering their next growth phase and was looking for a thought-leadership asset that could be featured in an integrated campaign to organically increase awareness and website traffic.

The Solution

The client worked with one of IDC’s analysts specializing in Human Capital Management and the Future of Work to create a compelling paper. The asset explored a current issue and gave deep insights into a topic that deeply resonated with the target audience.

“I think the Accelerator Program is brilliant. It’s coming at a good time, especially in the volatile world we live in. It gives tech startups a leg up against the competition. Tech startups can’t do it alone.”

The Results

An integrated campaign with measurable ROI

A significant number of page views

Significant pipeline