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Why Your Best Prospects Are Researching Without Clicking “Contact Us”
Somewhere in the last twelve months, a lot of B2B marketing leaders noticed the same unsettling thing: website traffic quietly dropped. As one tech CMO...
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Physical AI: A Systems Market, Not a Robot Category
Picture physical AI and most people picture a humanoid robot walking through a warehouse or hospital hallway. That picture undersells the category by a wide...
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The Agent Economy Is Scaling Faster Than It Can Be Metered
A century ago, electricity moved into factories and homes far faster than anyone could reliably deploy or meter it. The wiring went in first, then...
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How service provider selection criteria have shifted: what we learned, and what comes next
Between 2023 and August 2025, European IT services buyers fundamentally reordered their priorities. AI capabilities jumped from sixth place to first. Digital expertise became foundational...
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FCC Robotics Ban: Checking the Expert Debate with IDC Research
A recent Forbes roundtable put eight robotics and supply chain experts in front of the exact question IDC’s modeling on the FCC’s new robotics rule...
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Smartphone Shipments Set for Record 16.7% Drop in 2026, as the Memory Crisis Hits Full Force
The smartphone market has changed character this year. Units are dropping while prices are climbing sharply, with consumers expected to absorb the cost. According to...
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The Aggregate Number Is Lying to You
The worldwide enterprise application market grew 11.5% in 2024. It grew 12.1% in 2025. Halfway through 2026, verified earnings across 60 public application software vendors...
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Tokenmaxxing Is Dead. The Governance Gap Isn’t.
For much of 2025 and into 2026, some engineering teams measured AI success by tokens burned rather than value created, and a handful of companies...
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WRC 2026深度洞察：从“技术领跑”到“交付决胜”，Physical AI迎来产业大考——IDC 2026世界机器人大会洞察
IDC调研显示，在已开展具身智能机器人试点应用的企业中，大多处于POC阶段，从技术验证到规模部署之间，横亘着稳定性、成本、ROI和运维能力的多重考验。
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