More Intelligence for the Investment: Inside IDC’s New Packaging Model 

Technology markets rarely fit into a single bucket and neither should your intelligence. 

IDC’s experts take a rigorous, specialized approach to every market they cover. For example, our Security Technologies team doesn’t take a blanket approach to enterprise security. They oversee nine core market groupings: cybersecurity technologies, cyberresilience and risk management, security services, trust and AI governance, AI security, compliance & regulatory insights, cloud and application security, privacy & data governance, and sustainability-related technologies. The result is highly granular data sets and deep qualitative analysis for the full range of security and trust markets, backed by experts who specialize in the details. The same is true across every domain IDC covers. 

For years, our products were organized according to how our analysts specialized as well. We had hundreds of individual SKUs for research and data products. If clients wanted comprehensive coverage of a market, it meant buying multiple research and data products, creating gaps between what our clients had access to and what they needed. It reflected how we did the work, but not how they needed to use it.  

Clients weren’t shy about telling us that. We heard many times that narrowly defined product access made it difficult to see the full ecosystem and even harder to move fast. And with AI driving exponential change, those are necessities. 

What’s new: From thousands of SKUs to outcome-driven coverage areas 

IDC continues to provide extensive coverage of hundreds of detailed technology markets and industries. However, we redesigned how we package our coverage around two core improvements: 

From individual SKUs to complete packages: Coverage areas built around core technology markets and business decisions, from AI infrastructure to cybersecurity, now offer broader, outcome-oriented intelligence sets. 
Research and data, together: Clients no longer need to purchase research and data products separately. Each coverage area now includes both qualitative (e.g. written analysis, MarketScapes, expert points of view) and quantitative intelligence (e.g. forecasts, market share). The evidence and narrative sit side by side for a complete view of the market. 

We also made sure every package includes the expert engagement opportunities clients have told us they love:  

Analyst access: Direct advisory from IDC’s leading subject matter experts. 
Event access: Invitations to IDC events for select packages and tiers. 

IDC Quanta: Included in every subscription  

Intelligence is only useful if you use it.    

IDC Quanta, our AI-powered research platform, synthesizes insights across coverage areas and against each client’s own data, providing a more personalized and useful intelligence experience. IDC Quanta also brings IDC content directly into the tools clients are already using, providing the option to bypass portals of the past. 

The power of IDC Quanta is a primary reason why many of our 175+ beta customers told us they wanted IDC Quanta bundled with their core intelligence services, citing it as an enhancement to their current service rather than a separate product. 

That’s why IDC Quanta is included in every subscription. It’s not sold as a standalone product or an add-on. It’s built into our packaging because every IDC client deserves to move as fast as the market demands.   

Why this matters: Built for how our clients work 

Fewer, broader coverage areas are simpler to use and buy. When paired with IDC Quanta’s powerful AI capabilities, clients benefit from fast, well-rounded responses that support how their business actually works.  

Take an example of building a business case for entering a new market. Having worked with our clients over the years, we know they need the evidence – market forecast, share, channel partners, competitive positioning and pricing, and timeline –  as well as the narrative for how they will execute the plan – product roadmaps, go-to-market strategy, risks, and success metrics. IDC’s new packaging model provides the data and research clients need so they spend less time understanding and more time executing.  

Let’s also consider a specific market situation for further illustration:  

The new packaging also recognizes that one size doesn’t fit anyone. We created distinct packages mapped by breadth of coverage and depth of engagement. Whether a client is a startup focused on a single market or a large enterprise spanning multiple geographies and technology domains, there’s an option to support their needs. 

What our clients are saying 

As an intelligence firm, we did our research before making this shift. We surveyed existing clients and used their feedback to shape the final approach. Clients shared comments like: 

The data backed this up. When asked to quantify the value addition, the average response from clients interviewed was that they saw more than 50% increase in value in the new packaging compared to their current service mix.  

What happens next 

This is what listening looks like in practice. Clients asked for broader access to our coverage to help them make better decisions, not coverage that mirrors our org chart. Clients asked for a more complete view of the market and the speed to act on it. We built it. Now it is ready for you. 

Ready to explore which package fits your strategy? The IDC sales team is here to help create the best IDC experience for your team.