JAKARTA, November 16, 2023 — Indonesia’s smartphone market finally rebounded in 3Q23 after declining for eight quarters straight, as it grew 8.8% year-over-year (YoY) with a minimal quarter-over-quarter (QoQ) decline of 0.9%, to 8.9 million units according to International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker. Despite the lack of momentous opportunity, vendors were competing aggressively in almost all price segments, facilitated by retail expansions and price cuts.
Growth was seen across all price segments, but was primarily led by higher-priced smartphones above US$600, which more than doubled in size compared to last year, driven by Samsung’s new foldable releases and Apple’s iPhone 13 and iPhone 14 shipments. The mid-range segment of US$200 OPPO regained first place after previously being displaced, with various new model releases driving growth across multiple price segments. Transsion rose to third place as it dominated the After declining last quarter, 5G smartphone shipments bounced back and grew 54% YoY, reaching an all-time high in share as it contributed 19.2% of total smartphones in Indonesia in 3Q23. The market was still led by Samsung with its wide 5G portfolio, but with OPPO closing in with its many 5G releases in 3Q23. “We are starting to see a path to recovery with this rebound in 3Q23. However, with reports of slow consumption, vendors are expected to continue to exercise diligence in strategizing their moves to prevent excessive inventory in their channels,” says Vanessa Aurelia, Associate Market Analyst at IDC Indonesia. “Full year 2023 smartphone shipments are expected to stay lower than, or at best, flat when compared to 2022,” adds Vanessa. To know more about the IDC Worldwide Quarterly Mobile Phone Tracker, please contact Vanessa Aurelia at vaurelia@idc.com. For media inquiries, please contact Michael de la Cruz at mdelacruz@ idc.com or Miguel Carreon at mcarreon @idc.com -Ends- About IDC Trackers IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC’s Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and online query tools. About IDC International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world’s leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.
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