SINGAPORE, June 22, 2023 – In a recent report, Automation Trends for Small and Medium-Sized Businesses and Midmarket Segments in Asia/Pacific (Including Japan): Unveiling the Latest Generative AI Applications, 50% of AsiaPacific SMB and midmarket segments intend to use cloud-based automation applications for their HCM, CRM, project management, and analytics processes. As a result, there is a significant opportunity for software vendors in these markets to provide solutions to businesses and gain a competitive edge. To stay ahead of the competition, software providers in the fields of CRM, HCM, project management, and data analytics are exploring generative AI technology and releasing new features and tools that can help SMBs and midmarket companies to augment human skills and accelerate time to market.
“Generative AI holds transformative potential for SMBs and the midmarket segment, enhancing productivity, efficiency, and decision-making. It facilitates a deeper understanding of customer needs, fostering personalization and innovation in products and services. However, given the vulnerability of SMBs and midmarket companies, it is critical to make responsible use of this technology that benefits everyone,” says Supriya Deka, senior market analyst, IDC Asia/Pacific SMB and Midmarket Program.
The report highlights the generative AI announcements by vendors of specific software markets till May 10, 2023:
- Salesforce Einstein GPT – A Gen AI solution for CRM that can create personalized content to transform customer experience.
- HubSpot ChatSpot.ai – The natural language chat-based user experience tool can enable companies to serve customers better by letting them create custom reports and personalized content related to marketing, sales, and customer service.
- UKG to bring Google Cloud’s Gen AI capabilities to its HCM suite – UKG announced its partnership with Google to use its large language models to build conversational interactions with its HCM solutions, augment employee requests, and provide insights on how business decisions can impact employee engagement.
- Atlassian Intelligence – Gen AI features will be embedded into its work management cloud products, ensuring that users are in control of their data.
- Tableau GPT and Tableau Pulse – A new set of experiences built to provide a personalized analytical experience to users in plain-language format, enable on-demand exploration, and accelerate data model and dashboard creation to help businesses scale their analytics.
- CLAIRE GPT by Informatica – Informatica aims to help businesses optimize data management and automate functions, such as data governance and customer data organization.
These announcements are discussed in greater detail in the IDC perspective report, Automation Trends for Small and Medium-Sized Businesses and Midmarket Segments in Asia/Pacific (Including Japan): Unveiling the Latest Generative AI Applications (IDC #AP50329223). This report highlights the automation trends of companies across Asia Pacific (Including Japan). It also provides some of the most recent vendor announcements of generative AI capabilities in these software markets.
For more information on this IDC report, please contact Supriya Deka at sdeka@idc.com. For media inquiries, please contact Michael de la Cruz at mdelacruz@idc.com or Miguel Carreon at mcarreon@idc.com.
-Ends-
About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world’s leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights.