Showcase customer value and ROI

IDC Business Value delivers a powerful, evidence-based view of how technology investments drive organizational success and financial performance.

Generate leads and shorten your sales cycle

Our tailored research and analysis quantify the economic impact of your technology, emphasizing financial benefits, productivity gains, and cost savings.

Through detailed case studies, real-world use cases, and strategic presentations, we help you effectively communicate the value of your technology. Plus, our insights accelerate lead generation and shorten the sales cycle by equipping you with the tools to clearly articulate and prove the value of your solutions to stakeholders.

Our Business Value solutions enable you to demonstrate the clear benefits of your offerings, positioning them as the best investment for your customers by:

  • Eliminate price as a buyer concern
  • Quantify and communicate your solution’s value
  • Train your sales teams on demonstrating ROI

Solutions to help you communicate customer value

Explore evidence-driven resources strategically crafted to overcome buyer resistance, ignite lead generation, and catalyze sales and partnerships.

“Partnering with IDC really opened our eyes to the value we bring to our customers. Their Business Value tools helped us measure the real impact of our solutions. Those insights have been a game-changer for shaping our own strategy.”

IDC Business Value Supports Key Roles Such As:

  • CFOs: Get detailed Return on Investment (ROI) and Total Cost of Ownership (TCO) models to make informed financial decisions and justify investments.
  • CIOs: Demonstrate the strategic value and impact of your technology on modern business.
  • Sales and Marketing Teams: Communicate the value of technology solutions, address pricing concerns, and demonstrate ROI to customers.
  • IT Managers: Benchmark against industry standards and best practices to align investments with goals.
  • Business Analysts: Gain insights to measure the economic impact of technology solutions and aid in strategic planning.

Demonstrate the customer value and ROI of your solutions

National ICT & Digital regulations

IDC offers research and advisory services on ICT and digital regulatory trends, developments and best practices in the Middle East, Türkiye and Africa region.

The key topics we address include:

  • ICT policy and regulations to enable emerging technology adoption and usage
  • The impact of OTT services on regulatory frameworks
  • The evolution of policy and regulatory approaches to enable digital transformation and establish healthy ICT ecosystems

The types of studies we provide include:

  • Maturity assessment of current national ICT policy and regulatory frameworks
  • Benchmarking of national ICT regulations with countries across the region and worldwide
  • Best practices for policy and regulatory approaches
  • Market assessment to understand consumer and business sentiments for effective policymaking and regulatory framework development

Learn more about IDC’s tech market research

Delivering Agility & Transformation Through SDN/NFV

Challenge

With the emergence of new technologies for network transformation such as SDN, NFV, and SD-WAN, the client (a leading telecommunications organization) required an advisor to create a thought leadership document. The client’s primary aim was to educate its target market on the value propositions of these technologies so it could then drive potential clients’ digital transformation initiatives across the region.

The client approached IDC to produce analyst-led marketing collateral to be used for customer engagement purposes. The remit was to position the client top of mind as a leading managed services provider and to complement its marketing initiatives to generate awareness and business opportunities.

Approach & Methodology

  • Consultation: IDC engaged with the client’s executive stakeholders on multiple occasions to ensure clear alignment and satisfaction.
  • In-House Research: IDC utilized its extensive internal knowledgebase and research capabilities around managed network services.
  • Thought Leadership: IDC provided a detailed White Paper to highlight the different business models created through full SDN/NFV/SD-WAN.
  • Digital Content: IDC developed a quick-read visual infographic that the client could use to complement its marketing communications across various digital platforms.

Key Benefits & Outcomes

  • The client presented the White Paper to its partners and end users/prospects at its event and reinforced its key messaging via the IDC analyst’s speaking engagement.
  • As part of its wider marketing strategy, the client made the White Paper and event presentation available on its website to enable further lead generation.
  • The client gained a new independent and credible perspective on the subject matter, including actionable analysis and recommendations.
  • The White Paper provided consistent messaging relating to various touch points along the digital transformation journey and raised awareness of the client’s capabilities in the managed network services domain.

Partner with an IDC analyst to help you with your business challenges

Channel Partner Program Study for Cloud Services

Challenge

The client wanted to revitalize its channel partner program for cloud services and approached IDC to design a thought leadership document to convey its new, broader message during its upcoming Cloud & Security Summit.

The client wanted an effective set of tools to educate its audience on the new competitive landscape in the cloud business and on how to stay relevant. With this in mind, it chose IDC to deliver a White Paper and provide a speaker for its Summit.

Approach & Methodology

  • In-Depth Interviews: IDC conducted extensive discussions with the client’s top channel partners to better understand the benefits they have achieved by provisioning cloud services across the Middle East, Turkey, and Africa region.
  • White Paper: IDC prepared a White Paper with key recommendations and guidance for channel partners to consider in order to build a successful business around cloud services

Key Benefits & Outcomes

  • The client presented the White Paper to its partners and end users/prospects at its event and reinforced its key messages via the IDC analyst’s speaking engagement.
  • As part of its wider marketing strategy, the client made the White Paper and event presentation available on its website to enable further lead generation.

Partner with an IDC analyst to help you with your business challenges