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Research methodologies

At IDC, we recognize our obligation to maintain objectivity, integrity, and independence in all of our research and analysis. Our analysts employ rigorous methodologies to ensure consistency and accuracy across our research products, coverage areas, and geographies.

Tech buyer methodologies

Our research methodologies empower the Tech Buyer community to make informed decisions that minimize risk and reduce implementation time while staying on top of critical trends. Explore our Tech Buyer research documents below.

Understand business requirements and technology options

Track the adoption of emerging technologies and their projected impact on tech buyer strategies.

IDC Futurescape

Ten Predictions from IDC for the next 5 years to help you identify issues in a three-year planning cycle.

Value: Understand the timeframe and magnitude of technology change and evaluate IT initiatives’ business value.


IDC Market Glance

High level document (30,000-foot level) that captures the key segments in a technology market, and within each category significant companies.

Value: Understand key segments and companies within each, consistently with transparent methodology.


IDC Perspective

A report that focuses on a solution with a situation overview, key takeaways, and recommended actions.

Value: Provide insights and guidance into solutions and challenges faced by tech buyers.


IDC Survey Spotlight

A two-sided PowerPoint capturing key tech buyer related survey data and then providing observations and insights on its application to tech buyers.

Value: Short, concise data and insights to drive decisions and provide a peer perspective.


IDC Techbrief

Outlines of new technologies that provide analysis of benefit, risk, adoption rate and costs.

Value: IDC TechBriefs quickly bring you up to speed on new technologies.


IDC TechScape

Classifications of emerging technologies by their impact and peak adoption timeframe.

Value: IDC TechScapes help you mitigate risk in new technologies adoption by helping you align strategy and risk tolerance.


Create strategy for technology initiative

Assess organizational maturity and readiness for technology initiatives with guidance on business cases and IT investments.

IDC MaturityScape

Roadmap of 3-5 dimensions / maturity levels for technologies and targets for maintaining competitiveness or achieving industry superiority.

Value: Provides a framework for technology strategies and identifies elements to address while aligning them to business goals.


IDC MaturityScape Benchmark

Objectively compares peer classes and classifies emerging technologies by their impact and peak adoption timeframe.

Value: Benchmarks help you compare where you are relative to peers, making it easier to build a consensus around technology priorities.


IDC Planning Guides

Aggregation of multiple research reports into a guide to help organizations delivery technology.

Value: Curates and connects research report to create a holistic approach to a solution.


IDC PlanScape

Outlines of new technologies that define approaches, key players, benefits, risks, timelines, resources, and likely business outcomes.

Value: Helps you architect and prepare the case for technology initiatives that are aligned with business goals, scoped to succeed, and properly resourced.


IDC Tech Buyer Presentation

A presentation discussing a technology or solution accompanied by supporting data.

Value: Easily digestible and reusable insights, observations, and data to provide organizations with a quick understanding of a subject and drive action.


Implement a technology initiative and optimize

Examine how tech buyer organizations are implementing technology initiatives with insight into use cases and best practices.

IDC Innovator

Presents suppliers using innovative technologies, approaches, or business models.

Value: Speed vetting of suppliers by singling out the most innovative practices and vendors.


IDC Marketscape

An unbiased consistent methodology to assess technology supplier offerings and strategy.

Value: Assessing vendors with a consistent transparent methodology speeds time to a short list and mitigates risks.


IDC PeerScape

An IDC PeerScape identifies peer business practices to emulate or avoid.

Value: Allows you to focus on practices with the most impact on success, driving business value.


IDC Productscape

Compares stated features of products in a category.

Value: Reduces effort in assessing technology vendor fit to organizational requirements.

 


Tech supplier methodologies

IDC’s unique research model captures the nuances of local and regional markets while adhering to a consistent set of methodologies that strengthen and differentiate our global coverage. Explore our Tech Supplier research documents below.

Identify technology trends and market opportunities

Optimize decision making with insights into technology trends, buyer intention, market size, and competitive landscape.

IDC Survey

Survey-driven analysis of technology, business, and market trends.

Provides technology suppliers with survey-based insights and actionable advice to better inform decision making.


IDC Survey Spotlight

Succinct, data-driven insight and analysis of technology and business trends.

Helps inform and improve tech supplier planning by providing critical and timely insights into technology and business trends.


Market Analysis Perspective (MAP)

Concise technology market views complemented by analyst insight into the impact of future trends.

Helps tech suppliers better:

  • Assess market opportunities
  • Identify competitive landscapes
  • Optimize go-to-market strategies
  • Define market strategies and road maps
  • Analyze leading market indicators

Market Forecast

Forecast of a single market or group of related markets.

Helps tech suppliers identify future opportunities and build growth plans by providing insight into:

  • Market size
  • Market drivers
  • leading market indicators

Market Presentation

Content that may have been delivered at public forums, such as conferences and events, or for client presentations.

Insights into tech buyer strategy planning and technology initiatives.


Taxonomy

Taxonomy that identifies industry terms and tracks, segments, and forecasts technology markets.

Helps tech suppliers identify opportunities and refine strategies by providing a comprehensive view of a technology marketplace.


Understand the competitive landscape

Improve competitive position with detailed insight into market share and competitive positioning.

IDC Market Glance

View of tech market landscapes that include competitive positioning, adjacent segments, and potential partner opportunities.

Helps technology suppliers assess market opportunities and identify where their organizations fit into the competitive landscape.


Market Share

Market size, regional allocations, platform split, and summaries of vendor shares for the recently completed period.

Helps technology suppliers analyze competitors and promote market leadership.


Technology Assessment

Analysis of an emerging or established technology.

Insight into the potential impact of emerging or established technologies on products and markets.


Vendor Profile

In-depth analysis of a single company, a group of companies, or a company division focused on a particular market.

Provides tech suppliers with insight into other companies’ product or service offerings, go-to-market strategies, business performance, market positioning, and future opportunities and challenges.


Track and react to evolving market trends

Stay on top of technology and industry developments to continually refine market strategies.

IDC Link & IDC Blink

IDC Links offer timely insight into important market trends and events in a short opinion piece.

IDC Blinks offer shorter written content, accompanied by a two-minute analyst audio opinion.

Helps tech suppliers adjust and refine business decisions based on IDC’s analysis of product and financial announcements, mergers and acquisitions, and other impactful events.


Market Note

Analysis of an industry event, new product or service, company announcement, development or fast breaking news.

Helps tech suppliers anticipate and plan for the business and market impacts of industry developments.


Market Perspective

Analysis of key market developments.

Provides tech suppliers with insight into key issues and topics, including:

  • Competitive environments
  • New business models
  • Partner and channel strategy
  • Innovation and market opportunity
  • Enterprise strategies
  • Regulation
  • Socioeconomics

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Sheila Manek

Associate Marketing Director, MEA

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Mark Walker

Associate Vice President Data & Analytics, MEA

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Nagia El Emary

Country Director, Egypt

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International Data Corporation (IDC) is the premier global market intelligence, data, and events provider for the information technology, telecommunications, and consumer technology markets.

With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight help IT professionals, business executives, and the investment community make fact-based technology decisions and achieve their key business objectives.

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IDC has excelled in providing a deep understanding of the 5G and IoT markets, bringing together global, regional, and local perspectives. Their expert approach has been very comprehensive and educational, providing important insights and adding great value to our business strategy.

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Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.

Head of Marketing (CEMEA), Red Hat 

We are proud partners of IDC, as they provide us with a platform to engage with the South African cloud market. Our model is focused on joint value creation with our partners, and with the insights shared by IDC we can better understand the challenges faced by these organizations.

Marketing Director, Huawei Cloud South Africa

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Marketing Consultant, Appian

IDC has provided key local market insights in a market segment that is always confronted with the need to adapt rapidly to customer and business demands. IDC’s ability to understand, analyze, and present data is testimony to its professionalism.

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Field Marketing Manager, SentinelOne

IDC has expertly adapted to the New Normal, and their virtual events platform is of the highest quality. Their team's top-notch execution of events rightly earns our trust in the IDC brand.

Regional Marketing Director (EMEA Emerging), Pure Storage

IDC is a trusted information provider for our business through its Tracker products, which provide both a local and global picture and capture critical decision-making information on a timely basis.

Marketing & Communication Group Manager, Arena

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Whether your primary objective is to increase your brand exposure, demonstrate thought leadership, or drive new business, IDC attracts senior decision makers eager to learn about the latest market trends and solutions and build new business relationships.

With a wealth of events experience spanning more than two decades across the Middle East, Türkiye, and Africa, IDC offers a comprehensive range of event, conference, and meeting management services.

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With locally based analysts in offices across the region supported by regional hubs around the world, IDC is able to create truly world-class events that draw on our extensive expert insights into the dynamic ICT markets that make up this diverse region.

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Each event features respected thought leaders from various sectors of the economy, including technology leaders, business innovators, and IDC analysts, as they deliver unbiased insights into the trends and challenges shaping the region’s ICT environment.

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IDC events in MEA attract thousands of senior ICT decision makers annually. These movers and shakers of regional markets come to network and discuss ICT issues with their peers, IDC analysts, and renowned business and technology leaders.

Lead Generation

By facilitating face-to-face engagements with handpicked ICT and business executives, IDC enables our partners to showcase their latest capabilities, engage in effective business development with influential decision makers, and generate qualified leads that align perfectly with their target customer segments.

Where Tech Buyers Choose Their Partners

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Very inspiring presentation from IDC Research. Very good experience to bring HR & IT to one table. Great networking event. Nice location, great facilitation from the IDC Team.

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Very valuable exchange of ideas and experience. And the sponsors were relevant for my role, I believe I will have fruitful follow-ups with some of them.

Mihai Petrov, CISO, Carrefour

Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.

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About IDC AI Use Case Discovery Tool

Designed for B2B marketers, our tool helps you simplify AI adoption, boost thought leadership and enhance brand credibility. By engaging your prospects and customers, you’ll gain valuable insights into their most relevant AI applications and challenges, allowing you to prioritize the use cases that matter most.

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How it works:

  • As part of the tool’s user experience, tech buyers get to select the function-specific business KPIs that matter most to them.
  • With personalized reports that the tool generates, your customers and prospects can identify and prioritize GenAI use cases that best align with their objectives.
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Why Choose IDC’s AI Use Case Discovery Tool?

  • Boost your thought leadership

  • Simplify buying decisions

  • Strengthen your brand positioning

  • Unlock valuable customer insights

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About IDC’s Economic and Sustainability Impact Analysis

IDC’s economic and sustainability impact analysis is a storytelling mechanism designed to quantify and demonstrate your overall economic impact as an organization, as well as highlighting social and environmental impact. Used in campaigns, IDC’s economic impact model is powerful thought leadership content that positions your company as a catalyst for social good and a creator of opportunity in local economies.

Why Choose an Economic and Sustainability Impact Analysis?

  • Demonstrate the opportunity your technology delivers to generate business revenue and jobs

  • Build brand equity with authorities and attract extended media coverage

  • Create awareness that your organization is driving growth in a sustainable way, through measurable outcomes

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About IDC Lead Generation Tools

A web-based tool that is custom built, interactive, and developed to engage your prospects and customers. This is a self-service, quick assessment tool based on IDC research that ties in your solution’s benefits through an interactive experience. The user experience concludes with a personalized report emailed upon registration.

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Why Choose a Lead Generation Tool?

  • Capture leads through compelling content and a user-friendly experience

  • Enable sales to have a short, targeted conversation with prospects and provide an immediate view into benefits and savings

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Reach new customers with innovative content and elevate your brand’s position in the market.

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B2B buyers expect you to provide relevant information, when and how they need it. They also want an on-going enriching relationship. Thought leadership programs integrate into broader campaigns to support brand building as well as sales and partner activation.

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Elevate awareness, increase media exposure, and generate leads

Every sales conversation needs to be relevant to your buyers’ needs.

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How to overcome B2B digital marketing challenges

Good content marketing engages your target audience and compels them to move along your buyer journey. It is not enough, however, to simply produce a lot of content. In fact, 80% of content that is created, is not consumed. A strong digital content marketing strategy needs to consider how to provide relevant and personalized content to the end user, with a goal of driving more leads and shortening your sales cycle.

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