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Market Sizing Forecasts Reveal Growth Opportunities in Europe for an International Data Center Leader

Navigating competitive pressures and meeting modern customer expectations demands extensive market intelligence that offers a nuanced understanding of industry-specific opportunities.

The Situation

A global client present in various industries sought standardized, industry-specific content to enhance their marketing and sales strategies. They needed insights into future opportunities and a comprehensive view of customer needs across key sectors, including manufacturing, healthcare, and energy/utilities. The objective was to formulate precise revenue forecasts that would inform product planning and strategic development.

Complicating the forecasting process were the complexities of the diverse industries involved. The client required insights ranging from established market dynamics to the potential of emerging technologies, including digital transformation initiatives and customer-centric innovations.

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The Solution

  • IDC’s European analysts collaborated closely with the client’s team to deliver ten strategic-level global industry sales enablement workshops and research kits. This initiative provided five-year revenue forecasts and insights into key industry trends, drivers, and inhibitors for approximately 60 different industry segments. The gathered data was instrumental for product planning, development, and marketing strategies.
  • IDC’s customized research team offered comprehensive support, which included benchmark results and three 90-minute presentations for internal stakeholders to communicate findings and share valuable insights.

“The workshops and related analyses have become the primary source for understanding industry-specific opportunities and competitive positioning”

Manager, Market Intelligence

The Results

  • IDC provided accurate year-on-year market forecasts and growth rates that are actively utilized for strategic planning and market sizing.

  • Dependable qualitative analyses and insights into industry trends has helped substantiate product and marketing strategies.

  • Industry-specific data has become the trusted source of market intelligence for various internal stakeholder groups.

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Harness AI Market Insights to Drive Success in the Middle Eastern, Türkiye, and Africa!

Explore AI and GenAI market developments and forecast to uncover new opportunities and make informed decisions in this rapidly evolving landscape.

Elevate Your Strategy with AI and GenAI Spending Guide

AI is transforming business operations daily, impacting every aspect of how we work. As customer needs evolve, understanding how the AI market is shaping these demands and driving the need for new solutions is crucial for staying ahead of the competition.

Enter your email now for instant access to sample AI and GenAI insights answering questions:

  • What are the key ICT markets and industry hotspots?
  • How are overall IT budgets allocated among 120 technology markets across hardware, software, and services categories?
  • Which industries are expected to enjoy the largest share of investment in the next five years?

Revolutionizing MEA Telecom: How AI, 5G/6G, UCaaS, and IoT Are Shaping the Future

Uncover the total addressable market, explore forecasts, and discover the latest competitive trends in this fast-evolving technology.

Dive Into the Exciting World of META Connectivity Data

Technological advancements thrive on the foundation of networking readiness and maturity. Having reliable information at the right time is crucial for everyone’s’ success.

Enter your email now for instant access into to sample META Telecommunication Services spending data, including:

  • Telecoms Services spending forecasts by country, technology, and end-user type
  • TST usage details (subscriptions/connections) by country, technology, and end-user type
  • TST traffic details (voice, messaging, data) by country, technology, and end-user type
  • Details on average usage (ARPU) by country, technology, and end-user type
  • Competitive market share insights
  • Operators’ financials
  • Information on Joint-Ventures and Mergers and Acquisitions in the telco sector

Maximize Your Success in Middle Eastern, Turkish, and African Tech Markets!

Get ahead of the game and tap into emerging trends, find lucrative opportunities, and beat your competitors with a data-driven approach!

Now is the Perfect Time to Dive Into the IT Spending Primer for the Middle East, Türkiye and Africa

While GenAI initiatives take the corporate world by storm, understanding regional impacts is critical for your leaders and teams to succeed. Dive deep into regional tech trends, market sizes, forecasts, and more with IDC Data & Analytics.

Enter your email now for instant access to sample IT market and spending insights, including:

  • Economic insights and impacts on IT spending
  • Top priorities of CIOs and IT investment insights
  • Impacts of market shifts on channel partners
  • Other predictions and key trends to watch in the region

Maximize Your Success in Middle Eastern, Turkish, and African Tech Markets!

Get ahead of the game and tap into emerging trends, find lucrative opportunities, and beat your competitors with a data-driven approach!

Now is the Perfect Time to Dive Into the IT Spending Primer for the Middle East, Türkiye and Africa

While GenAI initiatives take the corporate world by storm, understanding regional impacts is critical for your leaders and teams to succeed. Dive deep into regional tech trends, market sizes, forecasts, and more with IDC Data & Analytics.

Enter your email now for instant access to sample IT market and spending insights, including:

  • Economic insights and impacts on IT spending
  • Top priorities of CIOs and IT investment insights
  • Impacts of market shifts on channel partners
  • Other predictions and key trends to watch in the region

Drive Growth in Middle East, Türkiye and Africa Tech Markets with IDC Data

Learn How – Our experts are waiting to connect with you!

Fading Recession Risks Have Different Impacts Across Regional Tech Markets

IDC Data & Analytics is your gateway to winning your Middle East, Turkey and Africa tech market opportunities! This market is experiencing remarkable growth, with a nearly 10% increase this year. Instantly access the tech world’s highest quality, continually maintained datasets—covering the most markets with the most details—and power your analysis and decision-making with more confidence than ever.

All you need is the right insight and a proactive approach driven by data. Ready to talk with an expert? Please complete the form and a member of our team will be happy to assist you further.

Explore Middle East, Türkiye and Africa Tech Market Trends powered by IDC Data & Analytics

Get Black Book Primer Explore Middle East, Türkiye and Africa Tech Market Trends powered by IDC Data & Analytics

Get ICT Industry Primer Explore Middle East, Türkiye and Africa Industry Opportunities and Insights powered by IDC Data & Analytics

Get Telecom Services Primer Explore Middle East, Türkiye and Africa Telecommunication Market Dynamics by IDC Data & Analytics

Get AI and Gen-AI Spending Primer Explore Middle East, Türkiye and Africa AI and GenAI Technology Forecast and Use Cases powered by IDC Data & Analytics

Get Software/Cloud Primer Explore Middle East, Türkiye and Africa Software and Cloud Forecast and Use Cases powered by IDC Data & Analytics

Telecoms, the foundation of digital & AI impact

Opportunities for telecom operators, suppliers and partners

Connectivity is the foundation upon which impact from digital and AI technology transformation is built. Yet today’s telecom operators are challenged to improve their service offering, deliver growth in shareholder returns, and to modernize their networks and IT systems. We support all parts of the industry ecosystem to identify their path to success in a disruptive landscape, and to accelerate their service and technology roadmaps.

IDC’s META Telecom research helps customers:

  • Understand shape and dynamics of the META telecom market through our team of over 40 experienced analysts dedicated to building qualitative and quantitative telecom market insights
  • Grasp the evolving landscape of buyer demand for mobile, fixed, IoT, UCC/CC, professional and emerging telecom services
  • Develop deep insight into the telecom supplier base across services, operations (OSS/BSS), network and compute infrastructure

IDC’s Telecom Framework

Our analyst team engages every corner of the telecom ecosystem, tracking, validating, and guiding the industry from strategic vision to implementation. The approach is lead through regular engagements with telecom operators and suppliers ranging from strategic workshops and industry events, to more informal client inquiry requests.

  • The Telecom Services Tracker and Device trackers give clients deep quantitative insights into past, present and future demand for telecom services.
  • Custom research and advisory projects that help our clients Plan where to play, how to win, and how to execute with rigorous data, insight and advisory methodologies; build Market awareness and leads with custom content marketing assets; and drive Sell and go-to-market acceleration with sales and partner enablement solutions.
  • IDC’s experienced analysts regularly present to the market at industry leading events like MWC and DTW, global vendor flagship events, and in more intimate face-to-face and virtual settings with client executives and their customers.

IDC’s META Telecom Offerings

Learn more about Telecom from our experts.

Research programs

IDC’s META Telecom research offers thought leadership and advice on key challenges organizations face when building business strategies and implementing these technologies. Research includes:

Telecom transformation:

Services:

Infrastructure:

Learn more about IDC’s META Telecom research

Sustainability is a top business priority for many organizations

Creating business value through sustainability

Business leaders in META are faced with mounting pressures: Investors, customers, employees, and regulators are demanding that they operate their businesses in a more responsible and sustainable manner. They are not only being held accountable for their company’s financial performance, but increasingly are also expected to minimize the impact of their business operations on the environment and have a positive impact on society.

IDC’s META Sustainability research helps customers:

  • Understand the regulatory landscape on sustainability in EMEA and the implications for the tech industry
  • Understand the competitive environment in EMEA for sustainable and sustainability-enabling IT products and services.
  • Understand IT buyer demand and vendor perception in EMEA countries and industries for sustainability-related IT products and services and for investment plans into sustainability initiatives.
  • Demonstrate the sustainability/ESG related business and economic impact that vendor solutions have.

IDC’s Sustainability Framework

IDC’s Sustainability Framework differentiates 3 key sustainability impact zones, identifies the most important sustainability domains, as perceived by the demand side; and defines individual solutions as they relate to specific elements of information and communication technology:

  • Sustainable ICT — focusing on the sustainability-related footprint of ICT
  • ICT Solutions for Sustainability — enabling ICT solutions that help organizations transform their operations and achieve their sustainability-related objectives the competitive environment in EMEA for sustainable and sustainability-enabling IT products and services.
  • ICT Services for the Sustainable Enterprise — helping organizations transform their business models, facilitate organizational and cultural alignment, achieve operational excellence, and master investor-grade ESG reporting

IDC helps organizations:

  • Understand the key trends, competitive landscape and market opportunities for sustainable and sustainability-enabling IT products and services through forecasts, buyer perception data, and vendor assessments
  • Gain insight on IT buyer demand and vendor perception through end-user surveys that focus on different industries, personas/functions, and geographies
  • Create effective messaging and sales enablement around the sustainability related impact of their technologies and professional services, e.g., through ESG business value studies and economic impact models/functions, and geographies
  • Assess maturity levels of organizational approaches and IT solutions related to sustainable transformation.
  • Create effective sustainable business, IT and go-to-market strategies to address a changing regulatory environment, customer and consumer demand, and investor pressure.

IDC’s AI, Automation, Data and Analytics Offerings

Learn more about AI, Automation, Data and Analytics from our experts.

Research programs

IDC’s AI, Automation, Data and Analytics research offers thought leadership and advice on key challenges organizations face when building business strategies and implementing these technologies.

Research includes:

Learn more about IDC’s META Sustainability research

Explore IDC resources

IDC is committed to helping our customers make informed decisions through timely analyst insights and unmatched data.

Explore all resources

Market Sizing Growth Europe Data Center Leader

Data and Analytics AI Spending Guide

Data and Analytics Telecom Services

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Sustainability

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IDC offers employees a healthcare program that protects them with sound medical, dental, vision, and prescription benefits. This coverage is designed to provide protection for employees and their dependents when care is needed. Healthcare choices include PPO options as well as an HMO option, depending on the employee’s state of residence.

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A Flexible Spending Account (FSA) is an account to which employees may contribute pre-tax dollars to pay for medical and/or dependent care expenses that are not covered under the provisions of the current benefit plan. IDC offers 3 types of accounts: Medical, Limited Purpose, and Dependent Care.

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IDC understands that events occur in employees’ lives that require them to be away from work for a period of time – sometimes unexpectedly. To that end, we offer comprehensive leave of absence and disability programs to protect our employees, both medically and financially, in the event a leave is required.

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Everyone could use a little rest and relaxation. Our employees work hard so we give them what they need through our generous vacation and holiday schedule.

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Ramon Llamas

Research Director

What has been the most unique experience or day you’ve had at IDC?

Presenting at Directions. It’s a lot more than just going up on stage and talking through 15 – 20 slides in 35 minutes. The preparation, rehearsal, and delivery all take on a life of their own the closer we get to Directions, and everything gets magnified 100x when you’re on the main stage. I’ll say this much though: it’s also one of the most thrilling experiences I’ve had.

If you had to describe IDC in three words, which would you choose?

I’m going to go with three phrases: Forward-thinking, Sound expertise, Insightful analysis.

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Jitesh Ubrani

Research Manager

What has helped make you successful at IDC?

A great set of colleagues with varied backgrounds, each being highly supportive and inspiring.

What is your favorite part of your job?

The perfect mix of autonomy and teamwork. It’s rare to have such an opportunity at any other job.

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Eric Newmark

Group Vice President/General Manager

What do you enjoy most about working at IDC?

I am an entrepreneur at heart, and unlike many companies that dictate a narrow path for employees to follow, IDC both encourages and rewards out-of-the-box thinking and entrepreneurism as a key attribute of analyst success.

What qualities do you think it takes to be successful at IDC?

People that succeed at IDC are highly self-motivated, well organized, out-of-the-box thinkers, who appreciate teamwork, have an innate love for technology, and are not afraid to wear several different business ‘hats’ simultaneously.

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Kim Schuberthan

Director, Enterprise and Industry Customer Success

What do you enjoy most about working at IDC?

There are many great things about working at IDC. First and foremost is the ability to learn something new. With the world of technology constantly changing, every day is a learning experience. I feel extremely fortunate to work with amazing people, both colleagues and IDC clients as well.

What is your favorite part of your job?

In this role, there are no two days that are exactly the same. Each day I am faced with a new challenge or opportunity to learn and grow from. That is the favorite part of my job, in addition to the wonderful clients and colleagues that I work with each day!

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Lidice Fernandez

VP, WW Enterprise Computing Trackers and Americas Data & Analytics

What do you enjoy most about working at IDC?

The people!! It is amazing to be able to work with so many talented analysts and learn from them, as well as the opportunity to work with the companies that are shaping the IT world.

What qualities do you think it takes to be successful at IDC?

Willingness to learn, organization, respect to others, and team work are key to be successful at IDC.

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Suzanne Denton

Sales Operations Manager

If you had to describe IDC in 3 words, which would you choose?

Entrepreneurial, Imaginative, Stimulating

What has helped make you successful at IDC?

IDC offers many opportunities for career development. I was lucky enough to be selected for the Mentor Program during my first year of employment. IDC matches you up with someone in a different department, which is a great way to learn about other aspects of the IDC business that you may not be aware of. I was lucky enough to be partnered with a wonderful mentor, and she continues to be a key part of my daily life at IDC, for guidance and as a sounding board for new ideas, even after 10+ years.

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