Serena Da Rold
Program Manager, European Vertical Views
Serena Da Rold is program manager for IDC's European Vertical Views services. These include three European report series with vertical views on: enterprise applications, outsourcing, and storage systems.
Da Rold provides research and market analysis on key vertical trends and opportunities in the software, hardware, and services markets. Specific research areas include growth of vertical markets, opportunities for companies in target segments, and various business models.
Prior to joining IDC in 2005, Da Rold worked at 3Com Corporation as a market analyst, providing senior management with qualitative and quantitative market analysis and forecasts, as well as competitive intelligence, focusing in particular on channel intelligence pertaining to ICT technologies.
Da Rold graduated cum laude in business studies at Bocconi University in Milan, with a major in international management. Team: EMEA Industry Solutions, Vertical Markets Worldwide,
Worldwide Cloud Black Book, Version 4, 2013
Stephen Minton, Frank Gens, Serena Da Rold, Gary Koch, Pavel Roland, Oscar Guzman, Thomas Dyer
Mar 2014 - Doc # 247664 Pivot Table
This IDC Pivot Table includes IDC's 2013 forecasts for public cloud services, covering the 2012–2017 period, in the context of overall IT spending for the same period. An overview of the cloud services forecast is presented alongside mar ...purchase document
Worldwide Black Book Query Tool, Version 4, 2013
Stephen Minton, Gary Koch, Serena Da Rold, Pavel Roland, Oscar Guzman, Thomas Dyer
Feb 2014 - Doc # 246614 Pivot Table
This IDC Pivot Table is the Version 4, 2013, release of IDC's Worldwide Black Book, covering new and updated forecasts for ICT spending in 54 countries around the world. ICT spending forecasts for the 2006–2017 period focus on 25 ...purchase document