Program Director, Customer Insights and Analysis
Jessica Goepfert is a program director for IDC's Customer Insights and Analysis Group where she oversees a suite of quantitative programs including: IDC’s Worldwide Semiannual Cognitive Systems Spending Guide, Worldwide Robotics Spending Guide, Worldwide Semiannual Mobility Spending Guide, Semiannual Big Data and Analytics Spending Guide, Wallet family of products, and industry-focused solution and technology spending guide research. In this position, she studies IT trends by industry and company size and examines the vertical strategies of business and IT companies. In addition to quantitative and qualitative research in industry-specific markets, Ms. Goepfert contributes to consulting engagements and custom research requests to support IT vendors’ overall market strategies. Ms. Goepfert brings over fifteen years of research, analysis and consulting experience to IDC, with an extensive background in market opportunity assessment and competitor analysis.
Ms. Goepfert returns to IDC's Customer Insights and Analysis Group after managing the custom research practices for IDC Energy, Government and Financial Services Insights for over 5 years. During her tenure at IDC, her work has involved ground-breaking detailed forecasts of IT spending in the manufacturing, retail, healthcare, life science, energy, retail and government sectors. She was also a lead analyst on IDC’s premiere worldwide four pillar forecasts by industry.
Ms. Goepfert graduated Cum Laude from the F.W. Olin School of Business at Babson College in Wellesley, Massachusetts. She received her Bachelor of Arts Degree from Connecticut College in the fields of Psychology and Dance, with a minor in economics, and was nominated into the Phi Beta Kappa society.Customer Insights and Analysis,
Worldwide Semiannual Cognitive Systems Spending by
Vertical Market 2016–2019 Forecast
Marianne Daquila, Jessica Goepfert
May 2016 - Doc # US41214216 Market Analysis
This IDC study evaluates the worldwide cognitive systems market and presents our best estimates for total worldwide cognitive systems revenue by vertical market. It provides a worldwide cognitive systems vertical market outlook for 2016– ...purchase document
IDC's Worldwide Semiannual Big Data and Analytics Spending Guide Taxonomy, 2016
Jessica Goepfert, Mike Glennon, Nikhil Anand, Roberto Membrila, Takashi Manabe, Madeleine Cinco, Hana Chmelova, Jebin George, Rubal Sabharwal
May 2016 - Doc # US41207615 Industry Development and Models
This IDC study provides a detailed description of IDC's Worldwide Semiannual Big Data and Analytics Spending Guide methodology and taxonomy. It should be used as a companion piece for IDC's Worldwide Semiannual Big Data and Analytics Spe ...purchase document
|Worldwide Semiannual Mobility Spending Guide Overview: Quantifying Customer-Driven Opportunities from an Industry Perspective|
|Framingham, MA United States|
|March 31, 2016|