Analyst Location
United States
Coverage
Regions
MaryAnn Holder-Browne
-
This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and improve decision-...
-
This IDC Tech Buyer Presentation provides a generative AI (GenAI) use case taxonomy for the marketing function. Many organizations are testing and exploring the impact of GenAI on the art and science of practicing marketing. IDC has develop...
-
This IDC Survey addresses the current state and future trajectory of partner and channel marketing. As the business landscape transforms and partners experience uncertainty with marketplaces, marketing leaders want to understand how partner...
-
GenAI Use Cases for Marketing