Gerry Murray
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At the National Retailers Association (NRF) show that was held in NYC January 12-14, 2024, Microsoft announced upcoming capabilities of generative AI (GenAI) for marketers, and demonstrated AI-first campaign creation and execution based on ...
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This IDC Perspective discusses the potential of generative AI (GenAI) in increasing marketing productivity by over 40% in the next five years. It explores the various tasks that could be delegated to GenAI, and the potential productivity ga...
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This IDC Survey presents data from IDC's January 2024 Future Enterprise Resiliency and Spending Survey, Wave 1 (n = 881). It shows that overall, 74% of companies worldwide are in the process of deploying AI platforms but only about two-thir...
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This IDC Survey is based on IDC's December 2023 Future Enterprise Resiliency and Spending Survey, Wave 11 (n = 881). It shows that overall IT spending is expected to increase. GenAI is a hot investment area; therefore, even companies that p...
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FERS Survey (FoCX) - 1Q24
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GenAI Use Cases for Marketing
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IDC FutureScape: Sales
More results for Planned Research