Gerry Murray covers marketing automation and best practices for IDC's CMO Advisory service. He focuses on the people, process, and technology issues necessary to optimize marketing operations and better align marketing and sales organizations. Gerry has 15 years of high technology marketing experience both as a researcher and practitioner. Gerry spent the first half of his career at IDC advising executives from some of the world’s largest computer software and services providers on market strategy, competitive positioning, and channel management. He was the Director of Knowledge Management Technology and conducted research on a worldwide scale including: market sizing and forecasting, ROI models, case studies, multi-client studies, focus groups, and custom consulting projects.

On the vendor side he has worked in a variety of marketing roles, spending six years at Softrax Corp. an enterprise financial solutions provider. There, he managed a marketing communications program that produced 4 million emails a year, multiple websites, interactive tools and product tours, as well as traditional collateral development and PR.

Concurrently, he was the Managing Editor at RevenueRecognition.com a resource for financial professionals sponsored by Softrax. He established the site as a leading industry resource and launched a very successful user forum. He also initiated a large-scale market research program in conjunction with IDC and the Financial Accounting Standards Boards (FASB) that was often quoted in publications such as CFO Magazine, BusinessFinance, and others.

Most recently he has built the interactive marketing infrastructure from the ground up at Panviva, a knowledge management solutions company. Gerry has an extensive, well-rounded marketing background and years of experience interacting with senior marketing, engineering, and C-level executives in the high tech industry.