Analyst Location

United States



Coverage



Regions

Worldwide



Social Media

Marci Maddox

Research Vice President, Digital Experience Strategies




  • GenAI Awareness, Readiness, and Commitment: 2024 Outlook — GenAI Plans and Implications for External Services Providers, AI-Ready Infrastructure, AI Platforms, and GenAI Applications

    $7,500.00  Purchase GenAI Awareness, Readiness, and Commitment: 2024 Outlook — GenAI Plans and Implications for External Services Providers, AI-Ready Infrastructure, AI Platforms, and GenAI Applications

    By: 

    • Rick Villars
    • Jennifer Hamel
    • Mary Johnston Turner
    • Neil Ward-Dutton
    • Mickey North Rizza
    • Marci Maddox
    This IDC Survey discusses the 2024 outlook for GenAI awareness, readiness, and commitment. At the start of 2024, enterprises were fully engaged in the transition to AI everywhere. The development of investment plans and setting priorities, ...

    Apr 2024 | Doc #US52023824 | IDC Survey

  • IDC PeerScape:使用GenAI改变客户体验的同行洞察

    $7,500.00  Purchase IDC PeerScape:使用GenAI改变客户体验的同行洞察

    By: 

    • Stanley B. Gibson
    • Marci Maddox
    本IDC PeerScape介绍了利用GenAI重塑CX的三种实践。“GenAI非常强大，但它是新兴事物，而客户是一项宝贵资产。睿智的领导者会把精力集中在POC上，它既能实现ROI，又能将风险降至最低，同时还能为未来更亲密的客户互动指明方向。”——IDC CIO/CXO信息科技智库服务助理研究顾问Stanley B. Gibson表示。

    Mar 2024 | Doc #CHC51733024 | IDC PeerScape

  • Generative AI Use Case Taxonomy: The Marketing Function

    $7,500.00  Purchase Generative AI Use Case Taxonomy: The Marketing Function

    By: 

    • Laurie Buczek
    • Marci Maddox
    • Gerry Murray
    • Roger Beharry Lall
    • MaryAnn Holder-Browne
    • Lavanya Jindal
    This IDC Tech Buyer Presentation provides a generative AI (GenAI) use case taxonomy for the marketing function. Many organizations are testing and exploring the impact of GenAI on the art and science of practicing marketing. IDC has develop...

    Mar 2024 | Doc #US51973924 | Tech Buyer Presentation

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  • AI and Accessibility: New possibilities for the Future of Work

    By:

    • Marci Maddox
    • Amy Loomis, Ph.D.

    Products:

    Future of Work - Agenda, Persuasive Content and Digital Experience Strategies

    Topics:

    Software, Digital transformation, Future of work

    Planned for CY2024 Q2 IDC Perspective Tech Buyer

  • Future of Customer Experience impacts on Persuasive Content

    By:

    Marci Maddox

    Products:

    Persuasive Content and Digital Experience Strategies

    Topics:

    Software

    Planned for CY2024 Q2 IDC Perspective Tech Buyer

  • GenAI Use Cases for Marketing

    By:

    • Roger Beharry Lall
    • Marci Maddox
    • Laurie Buczek
    • MaryAnn Holder-Browne
    • Lavanya Jindal
    • Gerry Murray

    Products:

    CMO Advisory Service

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q2 Conference: Tech Supplier Tech Supplier


More results   for Planned Research