Dubai – The Middle East and Africa (MEA) personal computing devices (PCD) market, which is made up of desktops, notebooks, workstations, and tablets, suffered a sharp year-on-year decline in shipments during Q4 2022, according to the latest industry analysis conducted by International Data Corporation (IDC). The global technology research and consulting firm’s newly updated Worldwide Quarterly PCD Tracker shows that shipments across the region totaled 5.2 million units in Q4 2022, down 23.6% year on year.
“The stark nature of this decline stems largely from the fact that the corresponding quarter of 2021 saw an exceptionally high volume of shipments,” says Fouad Charakla, IDC’s associate research director for client devices in the Middle East, Turkey, and Africa. “This was spurred by the sudden availability of PCs in Q4 2021 after supply shortages had hampered the market for much of the year. Besides Turkey, which experienced healthy growth, and Ethiopia, which remained flat, every single country in the region experienced YoY declines in PCD shipments in Q4 2022. The biggest declines were seen in South Africa, Saudi Arabia, Israel, and Egypt.”
From a product category perspective, PC shipments were down 29.0% year on year in Q4 2022. All three top vendors experienced sharp declines. HP Inc. reacquired the top position, overtaking Lenovo by a narrow margin, while Dell ranked third.
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Middle East & Africa PC Market Vendor Shares – Q4 2021 vs. Q4 2022 |
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Company |
Q4 2021 |
Q4 2022 |
|
HP Inc |
23.7% |
22.8% |
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Lenovo |
25.0% |
22.7% |
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Dell Technologies |
18.5% |
15.8% |
|
Others |
32.8% |
38.7% |
The tablet market declined 12.6% year on year in Q4 2022. Samsung’s shipments remained close to flat and the vendor continued to lead the market by a significant margin. Apple achieved strong growth, placing second, while Lenovo suffered a steep decline to rank third.
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Middle East & Africa Tablet Market Vendor Shares – Q4 2021 vs. Q4 2022 |
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Company |
Q4 2021 |
Q4 2022 |
|
Samsung |
31.0% |
35.2% |
|
Apple |
13.0% |
18.1% |
|
Lenovo |
15.5% |
7.6% |
|
Others |
40.5% |
39.1% |
For more information, please contact Sheila Manek at smanek@idc.com or on +971 4 446 3154.
About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.
IDC in the Middle East, Turkey, and Africa
For the Middle East, Turkey, and Africa region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insights with international perspectives to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.