Join us for IDC Directions 2026

April 8, 2026 | Boston, MA

Register now

Navigating the AI-Driven Future

IDC Directions 2026 brings senior technology and business leaders together at a pivotal moment, as organizations navigate a convergence of economic uncertainty, workforce disruption, and the shift from AI pilots to enterprise-wide, agentic execution. Join us in Boston to get big-picture insights and actionable guidance from IDC’s leading analysts on how to move faster, scale smarter, and compete effectively in an AI-fueled economy.

Why Attend IDC Directions?

A world-class opportunity to learn from industry leaders, unpack the latest technology research, and arm your team with actionable insights for success this year.

  • Exclusive Keynotes

    Hear the latest research, trends, and essential action plans in exclusive keynote sessions.

  • Connect with Experts

    Connect directly with IDC analysts in pre-scheduled 1:1 meetings.

  • Customize Your Day

    Choose from four breakout tracks to gain deep insights on the tech topics that matter most to your role and business.

  • NEW! AI Lab

    Get a hands-on look at the latest AI-fueled intelligence tools from IDC and its strategic partners and collaborators.

  • Network with Peers

    Connect live with IDC experts, colleagues, and like-minded business leaders.

  • Continue the Conversation

    Build on your learnings with VIP access to post-event content, resources, and more.

Agenda

Wednesday, April 8, 2026 – One day. Exclusive keynotes. Four in-depth tracks. Maximum impact

9:00am – 10:30am

General Session

Executive Keynote with IDC CEO Lorenzo Larini

The technology landscape is changing in days, not quarters. Join IDC CEO Lorenzo Larini as he shares how IDC is transforming tech intelligence for the AI economy—delivered at AI speed, embedded directly into your workflows, and grounded in uncompromised quality. A must-attend for leaders who need to move faster and turn intelligence into advantage.

Speaker:

  • Lorenzo Larini, IDC CEO

Vision to Value: Delivering What You Need Next

Transformation only matters if customers feel it. Chief Product & Research Officer Meredith Whalen outlines how IDC is delivering on its vision with exciting product innovations, simplified experiences, and AI-powered platforms designed for how you actually work. See what’s launching this year and how IDC is turning vision into real value for your business.

Speaker:

  • Meredith Whalen, IDC Chief Product & Research Officer 

More keynotes coming soon! 

10:30am – 11:15am

Break with 1:1s & Solution Showcase

11:15am – 12:30pm

Lightning Round: What to Watch in Emerging AI Tech

What’s emerging at the edge today will define competitive advantage tomorrow. In this fast-paced lightning round, IDC analysts spotlight the technologies beginning to reshape markets and consumer behavior—from quantum to robotics and smart devices to how AI is changing consumer engagement. Expect sharp insights, bold predictions, and clear signals on what to watch next.

Speakers:

  • Laurie Buczek, IDC GVP, Market & Business Intelligence
  • Heather West, Ph.D, IDC Research Manager, Performance Intensive Computing
  • Bryan Ma, IDC VP, Client Devices
  • Greg Ireland, IDC Sr. Director, Consumer Markets & GenAI

More keynotes coming soon! 

1:30 – 4:30pm

Breakout Tracks: Choose Your Track

Dive into fresh research and real-world perspectives on the topics that matter most to you.

  • Track 1: AI-Ready Infrastructure

    Learn how market leaders are modernizing infrastructure, cloud platforms, and data center strategies to support agentic workloads, optimize investments, and deliver resilience at scale

  • Track 2: Emerging Tech

    Explore how agentic AI and emerging technologies like quantum, advanced connectivity, robotics and more are reshaping business models, industries, and competitive advantage. 

  • Track 3: Putting Data to Work

    Learn how to strengthen data foundations with trusted platforms, security, and application integration to unlock AI value and reduce risk. 

  • Track 4: Marketing & Business Growth Strategies

    Discover how AI is transforming marketing from prospect discovery and brand relevance to strategic go-to-market programs, plus what leaders must do to stay relevant and win in the year ahead.

Get a clear breakdown of the sessions, topics, and schedule of the event.

Expert Perspectives

Image of Meredith Whalen

Meredith Whalen

Chief Research Officer

Image of Rick Villars

Rick Villars

Group Vice President, Worldwide Research

Image of Bryan Ma

Bryan Ma

Vice President, Data & Analytics

Image of Laurie Buczek

Laurie Buczek

Group Vice President, Executive Insights

Image of Ashish Nadkarni

Ashish Nadkarni

Group Vice President/GM, Worldwide Infrastructure Research

Image of Stewart Bond

Stewart Bond

Vice President, Data Intelligence and Integration Software

What Attendees are Saying

See what attendees of recent IDC Directions events are saying about the conference.

  • “Great topics and very relevant to the current macroeconomic situation.”

    Sam K., Marketing Executive

  • “I found the breakout sessions very aligned to the needs and considerations of my organization.”

    Susie H., Sr. Marketing Executive

  • “Fabulous event. I loved the 1:1 opportunities.”

    Christina R., Analyst Relations

  • 90% agreed IDC Directions allowed them to learn about and engage on topics that are important to them.

  • 90% would attend again.

  • 87% agreed IDC Directions gave them insights and connections that will help achieve their organization’s objectives.

IDC Directions 2025 Highlights

Be the first to know

Hear the latest news about IDC Directions plus get other timely IDC insights direct to your inbox or by following us on social media.

Subscribe TodayLinkedinX