The Digital Business
Impact of AI Everywhere

Productivity - Experience - Revenue


Join IDC for our 59th annual Directions conference focused on using tech to scale the digital business.

IDC Directions 2024 will be held on Thursday, March 14 in Boston, Massachusetts and on Wednesday, April 3 in San Jose, California. The full-day event includes eight mainstage speakers, 15 breakout sessions, and much more.

Delivering Quantifiable Business Impact

IDC believes that the next phase of the market transition towards AI Everywhere will focus on delivering quantifiable business impact from ongoing AI investments. This will play out across three broad categories:

  • Productivity

    Productivity gains, as AI breathes new life into automation initiatives across ITOps, software development and business processes.

  • Experiences

    Compelling experiences to enable employees, customers, partners and suppliers to interact with AI-infused applications in completely new ways.

  • Revenue

    Generate new revenue streams, as AI-enabled business models accelerate potential for growth.

It will also mean new questions will be asked at every layer of the tech stack: What’s the optimal infrastructure environment (Cloud, On-Prem/Edge) for the various types of AI models? How will infusing AI in applications lead to monetization? And how will new value accrue due to the AI Transformation of services?

Join us at IDC Directions 2024 as we explore these themes, answer the emerging questions and showcase the Digital Business Impact of AI Everywhere!

IDC Mainstage Speakers

Meet this year's IDC mainstage speakers who will focus on IT and Digital initiatives to help organizations overcome the economic, political, and social disruptions impacting their business.

Crawford Del Prete

President, IDC

Philip Carter

Group Vice President, Worldwide Thought Leadership Research, IDC

Ritu Jyoti

Group Vice President, Worldwide Artificial Intelligence and Automation Research Practice Global AI Research Lead, IDC

Tony Olvet

Group Vice President, Worldwide C-Suite and Digital Business Research

Richard Villars

Group Vice President, Worldwide Research, IDC

Mickey North Rizza

Group Vice-President, Enterprise Software

Matthew Eastwood

Senior Vice President, Enterprise Infrastructure, Cloud, Telecom, Security, Developers, Channels and Enabling Technology

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