Changing Customer Requirements:
Creating Value in the Digital Economy



IMPORTANT UPDATE:

Statement on the Cancellation of IDC’s Santa Clara Directions Event Due to the Coronavirus
Read the Statement

Statement on the Cancellation of IDC’s Boston Directions Event Due to the Coronavirus
Read the Statement
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Join IDC for our 55th annual Directions conference focused on competing – and succeeding – in the emerging digital-first economy.



Explore growth opportunities specific to your business as you choose from 60+ analyst-led presentations and small-group lunch roundtables. During 30-minute private sessions, sit with an IDC analyst for insight into your own strategy, specific challenges, and potential paths to success.

Santa Clara, CA

IMPORTANT UPDATE:

Statement on the Cancellation of IDC’s Santa Clara
Directions Event Due to the Coronavirus

Read the Statement

Details

Boston, MA

IMPORTANT UPDATE:

Statement on the Cancellation of IDC’s Boston
Directions Event Due to the Coronavirus

Read the Statement

Details

IDC Keynote Speakers


Meet this year's IDC keynote speakers who will set the stage for the day, exploring the hottest topics in the evolving digital-first marketplace.

Watch last year's keynotes


Preparing for the Digital-First Economy: The Hyperscale, Hyperspeed, and Hyperconnected Enterprise

Frank Gens

Chief Analyst

Watch the Preview

The Future of the C-Suite: The New Tech Buyer

Meredith Whalen

Chief Research Officer

Watch the Preview

Future of Customers and Consumers: Empathetic Enterprise

Alan Webber

Program Vice President, Customer Experience

Watch the Preview

Future of Trust: Pervasive Integrity

Frank Dickson

Program Vice President, Cybersecurity Products

Future of Intelligence: Insights at Scale

Dan Vesset

Group Vice President, Analytics and Information Management

Watch the Preview

Future of Work: Rethink Work

Sandra Ng

Group Vice President, IDC Asia/Pacific

See who's speaking, hosting a Lunch Roundtable, and/or sitting with attendees for private Analyst 1-to-1 Meetings.



Agenda

Directions Highlights


  • Full day annual event
  • IDC Keynotes
  • Dynamic featured keynote
  • Track breakout sessions
  • Breakfast and lunch sessions
  • Analyst-hosted lunch tables
  • Analysts available for 1-to-1s

Meet 1-to-1 with IDC analysts!


Sit down with the people who provide valuable insight and analyses throughout the year.
While onsite, you can schedule a 1-to-1 meeting with an IDC analyst to gain strategic advice on the issues most important to you.


Connect with Directions


Keep in touch and join the conversation with peers and IDC analysts.

Tweet #IDCDirections or



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