Navigating the AI-Driven Future
IDC Directions 2026 brings senior technology and business leaders together at a pivotal moment, as organizations navigate a convergence of economic uncertainty, workforce disruption, and the shift from AI pilots to enterprise-wide, agentic execution. Join us in Boston to get big-picture insights and actionable guidance from IDC’s leading analysts on how to move faster, scale smarter, and compete effectively in an AI-fueled economy.
Why Attend IDC Directions?
A world-class opportunity to learn from industry leaders, unpack the latest technology research, and arm your team with actionable insights for success this year.
-
Exclusive Keynotes
Hear the latest research, trends, and essential action plans in exclusive keynote sessions.
-
Connect with Experts
Connect directly with IDC analysts in pre-scheduled 1:1 meetings.
-
Customize Your Day
Choose from four breakout tracks to gain deep insights on the tech topics that matter most to your role and business.
-
NEW! AI Lab
Get a hands-on look at the latest AI-fueled intelligence tools from IDC and its strategic partners and collaborators.
-
Network with Peers
Connect live with IDC experts, colleagues, and like-minded business leaders.
-
Continue the Conversation
Build on your learnings with VIP access to post-event content, resources, and more.
Agenda
Wednesday, April 8, 2026 – One day. Exclusive keynotes. Four in-depth tracks. Maximum impact
9:00am – 10:30am
General Session
Executive Keynote with IDC CEO Lorenzo Larini
The technology landscape is changing in days, not quarters. Join IDC CEO Lorenzo Larini as he shares how IDC is transforming tech intelligence for the AI economy—delivered at AI speed, embedded directly into your workflows, and grounded in uncompromised quality. A must-attend for leaders who need to move faster and turn intelligence into advantage.
Speaker:
-
Lorenzo Larini, IDC CEO
Vision to Value: Delivering What You Need Next
Transformation only matters if customers feel it. Chief Product & Research Officer Meredith Whalen outlines how IDC is delivering on its vision with exciting product innovations, simplified experiences, and AI-powered platforms designed for how you actually work. See what’s launching this year and how IDC is turning vision into real value for your business.
Speaker:
-
Meredith Whalen, IDC Chief Product & Research Officer
More keynotes coming soon!
10:30am – 11:15am
Break with 1:1s & Solution Showcase
11:15am – 12:30pm
Lightning Round: What to Watch in Emerging AI Tech
What’s emerging at the edge today will define competitive advantage tomorrow. In this fast-paced lightning round, IDC analysts spotlight the technologies beginning to reshape markets and consumer behavior—from quantum to robotics and smart devices to how AI is changing consumer engagement. Expect sharp insights, bold predictions, and clear signals on what to watch next.
Speakers:
- Laurie Buczek, IDC GVP, Market & Business Intelligence
- Heather West, Ph.D, IDC Research Manager, Performance Intensive Computing
- Bryan Ma, IDC VP, Client Devices
- Greg Ireland, IDC Sr. Director, Consumer Markets & GenAI
More keynotes coming soon!
1:30 – 4:30pm
Breakout Tracks: Choose Your Track
Dive into fresh research and real-world perspectives on the topics that matter most to you.
-
Track 1: AI-Ready Infrastructure
Learn how market leaders are modernizing infrastructure, cloud platforms, and data center strategies to support agentic workloads, optimize investments, and deliver resilience at scale
-
Track 2: Emerging Tech
Explore how agentic AI and emerging technologies like quantum, advanced connectivity, robotics and more are reshaping business models, industries, and competitive advantage.
-
Track 3: Putting Data to Work
Learn how to strengthen data foundations with trusted platforms, security, and application integration to unlock AI value and reduce risk.
-
Track 4: Marketing & Business Growth Strategies
Discover how AI is transforming marketing from prospect discovery and brand relevance to strategic go-to-market programs, plus what leaders must do to stay relevant and win in the year ahead.
Get a clear breakdown of the sessions, topics, and schedule of the event.
Expert Perspectives
Meredith Whalen
Chief Research Officer
As IDC’s Chief Product, Research & Delivery Officer, Meredith Whalen leads the company’s global product, research and data, and delivery organizations. Under her leadership, IDC delivers cutting-edge intelligence to the world’s leading technology vendors, enterprises, and investors as they navigate the evolving AI economy. Meredith sets the strategic direction for IDC’s global analyst community, shaping research methodologies and agendas that generate industry-leading data and actionable insights to drive high-impact business decisions.
With more than 20 years at IDC, Meredith has been a catalyst for some of the company’s most transformative initiatives. She founded IDC’s Industry Insights and Tech Buyer business units and pioneered the industry’s first comprehensive business use case taxonomy. She also led the creation of IDC’s DecisionScape methodology—a strategic framework that empowers organizations to better plan, implement, and optimize their technology investments.
A recognized thought leader and sought-after speaker, Meredith regularly delivers keynotes at major global technology events and advises senior executives on the trends shaping the future of business and technology.
Meredith holds a B.A. with honors from Wellesley College and an MBA with honors from Babson College’s F.W. Olin Graduate School of Business.
Rick Villars
Group Vice President, Worldwide Research
Rick is IDC’s leading analyst guiding research on the future of the IT Industry. He coordinates all IDC research related to the impact of Cloud and the shift to digital business models across infrastructure, platforms, software, and services. He helps enterprises develop effective strategies for using their diverse portfolio of cloud investments and applications. He supplies early guidance on implications of critical innovations such as the shift to cloud-based control platforms for deploying/managing infrastructure, data, and code delivery as well as the emergence of AI as a critical IT workload and part of all IT products/services.
BACKGROUND
During his 35+ years as an analyst at IDC, Rick helped launch IDC’s networking research group where he started IDC’s research on routing, servers, and TCP/IP networks. He also served as IDC’s Vice President for Internet & e-Commerce research, and as Vice President for Datacenter & Cloud, drove IDC’s research on the implications of virtualization for datacenter infrastructure and was part of the core team that launched IDC’s cloud research efforts in 2005.
Bryan Ma
Vice President, Data & Analytics
Bryan Ma is Vice President of Client Devices research, covering mobile phones, tablets, PCs, AR/VR headsets, wearables, thin clients, and monitors across Asia as well as worldwide. Based in Singapore, Bryan provides insights and advisory services for both vendors and users, and coordinates his team of analysts in building IDC’s core market data, analysis, and forecasts in these sectors.
Bryan has been quoted in a number of publications, including The Wall Street Journal, The Economist, The Financial Times, BusinessWeek, The South China Morning Post, and The New York Times. He has been a featured speaker at numerous industry conferences and appears frequently as a guest commentator on television networks such as CNBC, Bloomberg, and the BBC.
Bryan has been with IDC since 1999, when he joined IDC’s Consumer Devices team in California. He has been the recipient of several recognitions at IDC, including multiple Research Quality awards as well as IDC’s Global Fellowship. Prior to joining IDC, Bryan was a Business Analyst at Arthur Andersen in Los Angeles, where he was part of the firm’s Business Consulting practice specializing in the financial services industry.
Bryan holds a degree in electrical engineering from the University of California, Los Angeles. His university internships included experiences at IBM, Rockwell Semiconductor (now Conexant), Acuson (now part of Siemens), and PaineWebber (now part of UBS). Bryan is fluent in English and conversant in Mandarin Chinese.
Laurie Buczek
Group Vice President, Executive Insights
Laurie Buczek is the Group Vice President of Executive Insights at IDC, where she spearheads the global research initiatives that shape the industry’s understanding of digital business transformation, evolving buying behaviors, and technology investments. She leads IDC’s premier research practices, including the CMO Advisory Practice, C-Suite Tech Agenda, and Digital to AI Business Transformation.
As the principal analyst for the CMO Advisory Practice, Laurie advises senior marketing leaders on driving business growth through deeper customer connections and the strategic evolution of the marketing function, with a keen focus on AI’s transformative impact. Her expertise and thought leadership empower executives to navigate the intersection of technology, business strategy, and customer engagement in today’s dynamic digital landscape.
BACKGROUND
Laurie is a seasoned executive with over three decades of leadership experience spanning marketing, customer experience, IT, sales, and consulting. Throughout her career, Laurie has been a catalyst for innovation, guiding organizations through complex digital and operational transformations to drive sustainable growth. She spent 17 years at Intel Corporation, where she played a pivotal role in driving growth strategies for new products and markets, modernizing go-to-market capabilities, and leading large-scale digital transformation initiatives.
Beyond Intel, Laurie has held executive leadership roles across sectors. She served as President of a consulting business specializing in customer centered business transformation, Deputy City Manager in the public sector, and contributed her expertise at Forrester Research and Gateway, Inc.
Ashish Nadkarni
Group Vice President/GM, Worldwide Infrastructure Research
Ashish Nadkarni is Group Vice President and General Manager within IDC’s worldwide infrastructure research organization. Ashish oversees seven global research practices: infrastructure software platforms, cloud and edge services, storage and converged systems, performance intensive computing, compute infrastructure and service provider trends, enterprise and emerging workloads, and the future of digital infrastructure. Additionally, he oversees two regional research practices: Canadian infrastructure solutions, and Latin America enterprise infrastructure and cloud services. Ashish and his team also curate BuyerView, an industry leading portfolio of primary research products that provide a voice of the IT buyer on technology and services adoption trends including cloud and edge services, artificial intelligence (AI), high performance computing (HPC), security and networking, xOps, and software development.
Ashish draws upon his experience working in the IT industry to take a constructively critical view on the lifecycle of infrastructure-related services, deployments, systems, platforms, and technologies. Examples of his research coverage include heterogeneous, accelerated, edge, and quantum computing platforms and systems, rackscale, composable and disaggregated systems, memory, flash and other data persistence technologies, high-speed fabrics and interconnects, modern operating system environments, software-defined infrastructure, and physical, virtual and cloud computing software. Ashish takes keen interest in enterprise and emerging (e.g., cloud-native, web3) workloads, and AI and HPC deployments.
Stewart Bond
Vice President, Data Intelligence and Integration Software
Stewart Bond is Vice President of IDC’s Data Intelligence and Integration Software service. Mr. Bond’s core research coverage includes watching emerging trends that are shaping and changing data movement, ingestion, transformation, mastering, cleansing and consumption in the era of digital business. Having worked in the IT industry for over 30 years, from early experience in database and application development, through solution design and deployment, to strategic architectural consulting, Stewart has worked through some significant changes in the IT industry. His depth of field experience coupled with market insight gives him a unique perspective, valued by his customers and peers.
BACKGROUND
Mr. Bond has led numerous research projects and publications, and is recognized as a valued industry analyst by leading software vendors, consumers, and peers in the areas of enterprise and data integration, business-to-business integration, Big Data, and cloud. Prior to becoming a market and industry analyst in 2011, Stewart spent 10 years with IBM as a master certified IT architect, consulting on information management and middleware strategies, and delivering integration solutions to customers around the globe.
What Attendees are Saying
See what attendees of recent IDC Directions events are saying about the conference.
-
“Great topics and very relevant to the current macroeconomic situation.”
Sam K., Marketing Executive
-
“I found the breakout sessions very aligned to the needs and considerations of my organization.”
Susie H., Sr. Marketing Executive
-
“Fabulous event. I loved the 1:1 opportunities.”
Christina R., Analyst Relations
-
90% agreed IDC Directions allowed them to learn about and engage on topics that are important to them.
-
90% would attend again.
-
87% agreed IDC Directions gave them insights and connections that will help achieve their organization’s objectives.