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Worldwide Augmented and Virtual Reality Spending Guide

The Worldwide Augmented and Virtual Reality Spending Guide examines the augmented reality and virtual reality (AR/VR) opportunity from a use case, technology, industry, and geography perspective. This comprehensive database delivered via IDC's Customer Insights query tool allows the user to easily extract meaningful information about the AR/VR technology market by viewing data trends and relationships and making data comparisons.

Markets Covered

This product covers the following segments of the AR/VR market:

  • 9 regions: United States, Canada, Japan, Western Europe, Central and Eastern Europe, Middle East and Africa, Latin America, PRC, and Asia/Pacific
  • 3 technology groups with 12 technology categories: Hardware (AR host device, AR viewer, VR host device, and VR viewer), software (AR software and VR software), and services (AR consulting services, AR custom application development, AR systems integration, VR consulting services, VR custom application development, and VR systems integration)
  • 47 use cases, including: 360-degree educational video viewing (K-12 and post-secondary), anatomy diagnostic, architectural design, AR games, film and television amusement, film/feature production, industrial maintenance, internal videography, lab and field (K-12 and post-secondary), logistics and package delivery management, museum and gallery visiting, online retail showcasing, onsite assembly and safety, and others
  • 20 industries: Banking, insurance, securities and investment services, discrete manufacturing, process manufacturing, construction, resource industries, retail, wholesale, professional services, personal and consumer services, transportation, healthcare provider, federal/central government, state/local government, education, telecommunications, media, utilities, and consumer

Data Deliverables

This spending guide is delivered on a semiannual basis via a web-based interface for online querying and downloads. For a complete delivery schedule, please contact an IDC sales representative. The following are the deliverables for this spending guide:

Annual five-year forecasts by region, country, industry, use cases, and technology; delivered twice a year

About This Spending Guide

IDC's Worldwide Augmented and Virtual Reality Spending Guide provides guidance on the expected technology opportunity around this market at a regional level and a total worldwide level. Segmented by industry, use case, technology, and geography, this guide provides IT vendors with insights into both large and rapidly growing segments of the AR/VR market and how the market will develop over the coming years.

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Meet the Experts
Akira Sugawara

Senior Market Analyst, PC, Mobile & Client Solution, IDC Japan

Giulia Carosella

Senior Research Analyst, European Industry Solutions, Customer Insights & Analysis

Marcus Torchia

Research Director, Customer Insights & Analysis

Takashi Manabe

Group Director, Software & Security / IT Spending, IDC Japan