IDC Spending Guide

Worldwide Augmented and Virtual Reality Spending Guide

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The Worldwide Augmented and Virtual Reality Spending Guide examines the augmented reality (AR) and virtual reality (VR) opportunity from a use case, technology, industry, and geography perspective. This comprehensive database delivered via IDC's Customer Insights query tool allows the user to easily extract meaningful information about the AR/VR technology market by viewing data trends and relationships and making data comparisons.

Markets Covered


This product covers the following segments of the AR/VR market:

  • 9 regions: United States, Canada, Japan, Western Europe, Central and Eastern Europe, Middle East and Africa, Latin America, PRC, and Asia/Pacific
  • 3 technology groups with 12 technology categories: Hardware (AR host device, AR viewer, VR host device, and VR viewer), software (AR software and VR software), and services (AR consulting services, AR custom application development, AR systems integration, VR consulting services, VR custom application development, and VR systems integration)
  • 47 use cases: Including 360-degree educational video viewing (K–12 and postsecondary), anatomy diagnostic, architectural design, AR games, film and television amusement, film/feature production, industrial maintenance, internal videography, lab and field (K–12 and postsecondary), logistics and package delivery management, museum and gallery visiting, online retail showcasing, and onsite assembly and safety
  • 20 industries: Banking, insurance, securities and investment services, discrete manufacturing, process manufacturing, construction, resource industries, retail, wholesale, professional services, personal and consumer services, transportation, healthcare provider, federal/central government, state/local government, education, telecommunications, media, utilities, and consumer

Data Deliverables


This spending guide is delivered on a semiannual basis via a web-based interface for online querying and downloads. For a complete delivery schedule, please contact an IDC sales representative. The following are the deliverables for this spending guide:

Annual five-year forecasts by region, country, industry, use cases, and technology; delivered twice a year

About This Spending Guide


IDC's Worldwide Augmented and Virtual Reality Spending Guide provides guidance on the expected technology opportunity around this market at a regional level and a total worldwide level. Segmented by industry, use case, technology, and geography, this guide provides IT vendors with insights into both large and rapidly growing segments of the AR/VR market and how the market will develop over the coming years.

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Marcus Torchia

Research Vice President, Customer Insights & Analysis

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Lubomir Dimitrov

Senior Research Analyst, Customer Insights & Analysis, Bulgaria

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Eman Elshewy

Research Manager, Customer Insights and Analysis (META), IDC

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Akira Muranishi

Group Manager, IT Spending, IDC Japan

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Farida Rehab

Research Analyst, Customer Insights and Analysis (META), IDC

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Abhik Sarkar

Market Analyst

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Amit Sharma

Research Manager, Data & Analytics

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Xueqing Zhang

Market Analyst

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