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Marcus Torchia

Research Director, Customer Insights & Analysis

Marcus Torchia analyzes global regional markets for technology industry spending and develops market models for Internet of Things, Augmented Reality & Virual Reality, and 3D Printing technology segments. Analysis focuses on commerical technology readiness, emerging and transformative use cases, and the business drivers that impact spending across IT and LOB technology investment areas. With over 15 years in high tech product development and market research, he supports business management and strategists with making optimal technology R&D and purchasing decisions for business process improvement and market innovation.


Prior to joining IDC's Customer Insights & Analysis team, Marcus worked for IDC Energy Insights team establishing the Smart Grid research body. Prior to joining IDC in 2008, Torchia worked for Yankee Group Research establishing the firm’s research on machine-to-machine (M2M) and IoT domains. Marcus worked for Nokia Venture Organization, responsible for R&D startup venture creation for the U.S. offices. Past relevant industry experience includes managing software and hardware product development, software product management, and business plan development.


  • M.B.A. from Babson College Olin School of Business
  • B.A. Economics from University of Rhode Island
  • Former Peace Corps Volunteer, Belize, Central America

Download Marcus Torchia's Biography as PDF

This IDC study provides details of IDC's Worldwide Semiannual Internet of Things Spending Guide taxonomy. This document is to be used as a companion piece for IDC's Worldwide Semiannual Internet of Things Spending Guide. Technology supplier...
This IDC study provides our global IoT team's assessment of the continued maturation of the Internet of Things and the issues that you and your organization should consider in the short term and longer term as you enter 2018."The Internet o...
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