Quantifying the Economic Impact of Digital Transformation
How a large tech company leveraged IDC research to build thought leadership in its signature marketing campaign
The Situation
A leading global software firm, one of the largest technology companies in the world by market capitalization, needed an in-depth research study to serve as the foundation of its signature marketing campaign for the entire Asia/Pacific region for a full year.
Aimed at positioning itself as a thought leader in digital transformation for the greater good, the client sought to establish itself as a technology provider keen to drive technology adoption to help nations and their governments fulfill their technology goals and realize more significant benefits for businesses and citizens.
The Solution
IDC banked on its market intelligence and leadership footprint in the region to provide the client with actionable insights and clear recommendations on various areas of the research, including how businesses can seize digital transformation opportunities and learn from missed opportunities after failing to capitalize on them.
Aside from the business impact, the research also covered both the macroeconomic and societal benefits of technology to the Asia Pacific countries and their citizens, fulfilling the client’s objectives of making the output relevant to various readers and worth the media’s attention.
The Results
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17 markets covered
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Almost 2000 news stories published by the end of 2023
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Over 76M social impressions tracked
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35,000+ additional website page views