Generate Market Awareness

This client is revolutionizing the performance, economics, reliability, and security of scale-out data centers and needed assistance in generating market awareness and building trust. They used IDC-branded content to support lead generation and accelerate growth.

The Situation

This Silicon-valley based tech company was ready to grow but needed assistance in generating market awareness and validation around their infrastructure offering while building brand trust within their market.

The Solution

The client met with IDC analysts to determine the best content to engage their prospects and customers. The client worked with the IDC infrastructure systems analysts to develop a sponsored analyst brief and social media tile.

“Having IDC branded marketing content instantly provides validation and trust in our products.”

The Results

IDC branded marketing content to support lead generation, driving business, and accelerating growth

Instant credibility by leveraging dual branded third-party content

Increased awareness by using the IDC third-party social media tile