Helping Scale-Ups and Start-Ups Accelerate Growth

Position your product to the right buyers and demonstrate a compelling ROI.

Unique Solutions Built Exclusively for Growing Tech Vendors

As an early-stage to mid-market technology vendor, driving greater market awareness, increasing lead generation, and gaining investor attention is critical for your growth. Partnering with the right analyst firm can provide you with the opportunity to build third-party validation momentum, increase brand visibility, and drive recognition across the tech ecosystem.

For nearly 60 years, IDC has helped growing technology vendors understand their competitive landscape, target key audiences, and develop strategies to help accelerate growth.

Market Awareness
Growth Strategies
Analyst Relations
Content Marketing
Channel Strategy

Successfully bringing your brand to market poses a significant hurdle for expanding tech startups. Partnering with an industry-leading firm can help convey your message and validate your role in the marketplace.

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Establishing an agile growth strategy is imperative for digital native businesses thriving to sustain their growth trajectory. Collaborating with a strategic partner empowers growing tech vendors with the necessary expertise and resources to execute their expansion plans seamlessly.

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Developing partnerships with leading industry research analysts can enhance your visibility and credibility in the industry and give you valuable insights into market trends, customer preferences, and potential areas for improvement. With over 1,300 analysts worldwide, IDC’s experts can provide you with the data you need to make informed business decisions.

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Establishing your expertise and building trust in your solutions is crucial in today’s competitive and rapidly evolving market. Partnering with IDC instantly provides brand recognition and trust to senior business executives.

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Developing an effective channel strategy can help companies determine where and how their customers prefer to purchase their products. IDC can help determine the best plan to provide your consumers with a better overall experience.

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Unique Solutions for Emerging Tech Vendors

Early Market Players

Bespoke solutions for technology innovators under $25M in revenue focused on driving market awareness, increasing lead generation, and gaining investor attention.

Market Intelligence Seekers

Powering repeatable growth for expanding technology enterprises centered around growing the customer base and understanding the market.

Business Expansion Architects

Scaling reach and growth in new markets and industries for growing technology vendors looking to identify new markets and staying ahead of the competition.

What Growing Tech Vendors are Saying

“I think the Accelerator Program is brilliant. It’s coming at a good time, especially in the volatile world we live in. It gives tech startups a leg up against the competition. Tech startups can’t do it alone.“

“The thing that differentiates IDC is the value of the client relationship. The excellent account management has been superb bringing in the right analysts at the right time. It’s not just a conversation about sales, it’s a discussion about strategy.“

“First and foremost, this program has a really good price point. A small company with limited budgets will benefit by working with one of the largest global industry analyst firms to realize its growth potential.“

“I have worked with IDC for years, and when I first joined our startup, I knew we needed to engage IDC. Their top-notch research and analyst interaction provide excellent insight and knowledge to help us tailor the message to our market.“

“We are not a household name; we need partners who can help convey the message and validate the position of our company and industry.“

Related Resources

For more examples of actionable insights from IDC analysts visit our Resource Center.

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Learn more about IDC’s Emerging Vendor Solutions.

IDG Environmental Policy

International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.

We fulfill this mission by a commitment to:

  • Encouraging all partners to share in our mission
  • Understanding environmental issues and sharing information with our partners
  • Recognizing that fiscal responsibility is essential to our environmental future
  • Instilling environmental responsibility as a corporate value
  • Developing innovative and flexible solutions to bring about change
  • Using our platforms and position in the IT industry to promote sustainability
  • Minimize air travel to help reduce our impact on the environment
  • Minimize use of materials and energy consumption in our offices
  • Create a working environment that efficiently uses our office space
  • Develop and maintain a hybrid working model that benefits both our employees and business partners
  • Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office
  • Engaging employees and promoting active participation in environmental and sustainability initiatives