Segment and Win Software and Public Cloud Services Markets With IDC Data & Analytics

IDC eBook Series: Overcome One-Size-Fits-All Approaches With Segment Insights

Software and Public Cloud Services (IaaS, PaaS, and SaaS) vendors can no longer rely on generic solutions. A segmented approach is critical to meet the unique demands of the industries you serve. With IDC’s data and insights, tailor your offerings to specific industries, enhancing customer satisfaction, driving sales growth, and strengthening your brand for long-term success.

Sample Industry Views Covered:

  • Financial Services
  • Infrastructure & Energy
  • Manufacturing & Resources
  • Public Sector

Unlock Strategic Insights From Industry-Specific Data

This eBook empowers vendors with industry spending forecasts to identify the most lucrative buyer segments. It provides actionable insights to help you focus your efforts effectively, meet diverse customer needs, and maximize sales opportunities in a competitive market.

Download the eBook Now

Discover how IDC’s industry-specific data can help you tailor your approach and achieve success in the Software and Public Cloud Services markets. Start with an overview of spending across industries, followed by in-depth analysis of four key sectors.

발췌리포트 다운로드

IDC FutureScape: 아시아 태평양 지역 CIO 어젠다 전망

조직이 비즈니스 운영에 AI를 도입함에 따라 CIO의 역할과 책임도 계속 진화하고 있습니다. 앞으로 CIO는 비즈니스 복잡성을 해결하면서 가치를 창출하는 혁신적인 역할을 수행해야할 것으로 나타났습니다. AI 환경의 변화를 활용하여 CIO는 자사 비즈니스 목표에 맞춰 IT를 현대화할 수 있을 것으로 전망됩니다.

최근 발간된 ‘IDC FutureScape: 전세계 CIO 어젠다 전망 – 아태지역 시사점’ 보고서에서는 기술 변화에 따라 진화하는 CIO의 역할을 조명하고 주요 10대 전망에 대한 분석을 제공합니다.

IDC FutureScape 보고서를 통해 IT 전략 및 계획 수립에 필수적인 정확한 전망과 분석을 확인하실 수 있습니다.

지금 전체 보고서의 주요 요약 내용이 담긴 무료 발췌리포트를 다운로드 받으세요!

  • 아태지역 CIO 4대 전망 및 전체 전망 키워드를 차트 형식으로 제공
  • 각 전망에 대한 IT 영향 및 기업을 위한 제언 분석
  • 진화하는 CIO의 역할과 책임 속 AI 거버넌스의 역할 제시

*IDC FutureScape 보고서는 기업의 의사결정권자가 IT 전략 및 계획을 수립하기 위한 향후 5년간의 전망을 제공합니다.

DataCore uses IDC Custom Solutions to Redesign and Relaunch their Channel Partner Program

DataCore faced challenges with their channel partner program. Recognizing the need for a significant overhaul, the company sought the expertise of IDC to redesign and relaunch their program.

The Situation

DataCore is a developer of software-defined storage based in Fort Lauderdale, Florida, United States. The company is a pioneer in the development of SAN virtualization technology and offers software-defined storage across core datacenter, edge, and cloud environments. DataCore currently has more than 800 partners and is a 100% channel organization, meaning that each lead or opportunity involves one of their partners.

In recent years, DataCore was struggling with their channel partner program. Their ability to run the program was no longer suitably flexible and customers were starting to look elsewhere. Senior leadership understood that this might hinder the company’s natural growth and decided to prioritize the rearchitecture of the entire program.

However, in the fast-paced modern business world, time and resources are very limited, and teams often follow ideas accrued from their own experience. Despite the initial skepticism of their leadership, DataCore sought help from IDC to redesign and deliver a valuable and actionable channel partner program that would optimize and support the ecosystem and boost sales through underperforming partners, particularly those in Europe.

The Solution

DataCore engaged IDC to provide a fresh end-to-end redesign of its standardized partner program. The Custom Solutions team delivered on DataCore’s request with an actionable proposal for a channel partner program with standardized rules, procedures, goals, and commercial policies.

Several discovery workshops were organized to validate DataCore’s partner program, both internally and against competitors, based on IDC’s Partner Engagement Framework. Furthermore, the goals included empowering DataCore’s partner program management team with actionable insights from the partner network and industry best practices as well as boosting loyalty in the partner ecosystem.

  • “I approached the project with a great deal of skepticism, uncertain whether it would meet our expectations. However, I must commend IDC for delivering results that were not only accurate but also aligned perfectly with our objectives.”

    Dave Zabrowski, CEO DataCore Software

  • “IDC evaluated DataCore’s current channel program, providing well-researched and strategic recommendations that will help us optimise performance, adapt to evolving market conditions, and deliver sustained growth through our channel partners.””

    Amanda Bedborough, CRO DataCore Software

The Results

  • At the end of the project, DataCore’s team was able to bring a full proposal for a brand-new channel partner program directly to their executive leadership team that fulfilled their internal requirements.

  • In particular, DataCore can now adopt a standard and unbiased program focused on IDC’s Partner Engagement Framework, which perfectly aligns with the effort of their internal tiger team.

  • The program will be officially launched in July 2025, just a few months after completion of the IDC Custom Solution project.

Partner with an IDC analyst to help you with your business challenges

How can the BFSI Sector Keep Their Growth Momentum Going in the AI Everywhere Era?

By: Dr. Ashish Kakar, Research Director, Financial Insights, IDC Asia/Pacific

Asian banks need technology investment to continue their growth momentum. The industry is robust, with nineteen of the top fifty global banks being Asia-based. Unless these banks continue to invest in emerging technologies to drive innovations and productivity, they could be exposed to greater resilience risks in the longer term.

The Asian banking world has been challenging and is now fast evolving due to geopolitical tensions, interest rates under stress, inclusion and microfinance needs, consumers’ increasing demand for hyper-personalized services, a deteriorating risk environment, operational efficiency challenges, and, on top of that, increasing regulatory oversight.

Perceived risks and their business disruption

Each of these challenges require technology investments. In this context, the bank must decide on what its priority investments will be. Let’s briefly review some of these bets that could be potential winners in 2025 and beyond.

Banks need to be agile in their transformation initiatives.
Agility requires a mix of technology infrastructure and a build strategy that enables fast deployment of new capabilities. The build strategy could be a platform strategy, microservices architecture enabling fast integration of external capabilities, or a mix of adopt and build. What fits best for each capability requires a fine decision that is both an art and a science.

What is needed is an infrastructure that facilitates innovation.
All of us who have struggled with the “Technology Bill of Material” understand that the legacy infrastructure setup processes are in months in an age where innovation, POC, and A/B tests are required within days. That is where cloud computing is important, and it must be in the mix. Cloud computing is also important as more and more of the enhancements require extensive data computing.

While agility helps build an architecture for fast innovation deployment, banks still need to decide on enhancements. Three factors are coming into play in today’s digital age. These are functionalities that increase revenue, automation opportunities to improve efficiency, and, finally, build trust through resiliency and avoiding financial crime.

In IDC’s survey (Jun’24), 41% of the banks stated that they require new products and services to generate revenues.

Main business priorities

Launching any new product requires data, which may comprise of a mix of synthetic data generation and data management techniques.
It also requires effort to build the right models, whether that may be techniques like graph and RAG or models such as agentic, generative, predictive, or interpretative. Servicing, operational excellence, and risk management remain the main areas of deployment. Embedded finance and new product development are good use cases for revenue enhancements through AI deployment.

Climate risk is also emerging as a real threat,
with project risk being affected and personal credit worsening with extreme climates impacting an individual payment’s ability and propensity. Geospatial data-based solutions could be a possible investment that will pay off in the long run.

Placing these bets could eventually lead to positive leverage for BFSI players.

Join me and my team at our 2025 Financial Services event series taking place across Singapore, China and India from June to August, as we explore the latest trends and insights in DX adoption by Asian banks, and showcase how banking and financial services leaders can develop holistic ecosystems with the help of technologies while reaping AI dividends through operational efficiency and CX enhancements in a multi-polar world.

Why You Should Join

The awards continue to highlight the best practices of organizations that have successfully implemented a digital-first enterprise strategy. Furthermore, the awards body will focus on how organizations use technology to compete, create quantifiable value, and deliver business outcomes at scale.

What’s in it for you

It’s not just about being the best—it’s about getting access to tools that will help your organization keep getting better.

For Technology Partners/Vendors:
  • Be recognized for your contributions in enabling your customer to transform into a Future Enterprise with the help of your products/services
  • Get an instant case study of how others can utilize your products/ services to succeed in their respective digitalization efforts
For End Users:
  • Enjoy customer loyalty and preference for being a disruptive company that utilizes technologies to serve its customers best
  • Build more stakeholder confidence in your digitalization initiatives to be able to fund more projects
  • Get recognition for being one of your country’s digital trailblazers to tread the path towards becoming a Future Enterprise

Apart from APAC-wide recognition and praise, winners of the regional competition will be featured in an IDC report published in idc.com about their winning project, showcasing their best-in-case transformation initiatives to their internal and external stakeholders.

Ultimately, should you win this year, your organization will be the standard for innovation by aspiring Future Enterprises.

Deadline for nominations is on June 13, 2025.

Ready to nominate your organization and be part of our prestigious circle of winners?

Judging and criteria

The IDC Future Enterprise Awards follows a two-phased approach to determine the country and regional winners. Each nomination is evaluated by IDC’s country and regional analysts against a standard assessment framework based on IDC’s Future Enterprise taxonomy. All country winners will then qualify for the regional competition, where a regional panel of judges comprised of IDC worldwide analysts, industry thought leaders, and members of the academia will determine the regional winners

Nomination guidelines

A nomination will only be considered valid when the following criteria are met:

  • The nominee must be a tech buyer organization. Nominations made by 3rd parties must include the relevant contact details of the nominated organization so the assessment can be completed.
  • The organization should have a physical office presence in the country where the nomination is submitted.
  • The nominee’s project owner acknowledges and agrees to participate in the IDC Future Enterprise Awards.
  • The nominated project or initiative must have been launched between January 2023 to December 2024. All nominated projects must have gone live no later than January 2025.
  • Projects or initiatives previously nominated in the past IDC Future Enterprise Awards will not be eligible. Incremental changes or improvements to previous nominations will also not be eligible.

Criteria for judging

In Asia Pacific the IDC Future Enterprise Awards follows a two-phased approach to determine country and regional winners. The process and criteria used to assess all nominations will be consistent across all participating countries and the regional competition. The judges will assess the nomination on the key areas found within the nomination form.

AI CoE of the Year
CriteriaPoints
AI Integration with Business25%
External Partnerships10%
Governance and Ethical Oversight10%
Scalable Infrastructure15%
Strategic Alignment and Leadership20%
Talent Development20%
TOTAL100%
Best in AI-Ready Digital Infrastructure
CriteriaPoints
Initiative / Strategy Details25%
Key Challenges20%
Solution Details25%
Transformation Benefits30%
TOTAL100%
Best in AI-Ready Platform
CriteriaPoints
Initiative / Strategy Details25%
Key Challenges20%
Solution Details25%
Transformation Benefits30%
TOTAL100%
Best in Artificial and Generative Intelligence
CriteriaPoints
Initiative / Strategy Details20%
Key Challenges20%
Solution Details35%
Transformation Benefits25%
TOTAL100%
Best in Connectivity

CriteriaPoints
Initiative / Strategy Details25%
Key Challenges20%
Solution Details25%
Transformation Benefits30%
TOTAL100%

Best in Digital Innovation
CriteriaPoints
Initiative / Strategy Details25%
Key Challenges20%
Solution Details25%
Transformation Benefits30%
TOTAL100%
Best in Digitally-Enabled Ecosystem
CriteriaPoints
Initiative / Strategy Details25%
Key Challenges15%
Solution Details25%
Transformation Benefits30%
Digitally-Enabled Ecosystems Foundations5%
TOTAL100%
Best in New Ways of Work
CriteriaPoints
Initiative / Strategy Details25%
Key Challenges20%
Solution Details25%
Transformation Benefits30%
TOTAL100%
Best in Security and Trust
CriteriaPoints
Initiative / Strategy Details20%
Key Challenges10%
Solution Details25%
Transformation Benefits25%
Innovation and Uniqueness10%
Stakeholder Collaboration and User Adoption10%
TOTAL100%
Best in Sustainability
CriteriaPoints
Initiative / Strategy Details25%
Key Challenges20%
Solution Details30%
Transformation Benefits25%
TOTAL100%
CEO of the Year
CriteriaPoints
Ecosystem Leadership & Partnership12.50%
Financial Performance and Growth25%
Leadership & Team Development25%
Social Responsibility & Ethical Leadership12.50%
Strategic Vision and Innovation25%
TOTAL100%
CIO/CTO of the Year
CriteriaPoints
Digital Business and X Strategy30%
CIO/CTO Agenda20%
CIO/CTO Vision and Strategy20%
Transformation Benefits20%
CIO/CTO Fundamentals10%
TOTAL100%
Future Enterprise of the Year
CriteriaPoints
Future Enterprise Strategy30%
Key Challenges & Technology Solutions20%
Measurable Benefits & Improvements20%
Transformation Benefits10%
Future Plans15%
Future Enterprise Tenets5%
TOTAL100%
Special Award for Customer Experience
CriteriaPoints
Digital Business and Customer Experience Strategy25%
Key Challenges & Technology Solutions25%
Measurable Benefits & Improvements25%
Transformation Benefits20%
Customer Experience Foundations5%
TOTAL100%
Special Award for Digital Native Business
CriteriaPoints
Digital Business and Digital Innovation Strategy25%
Key Challenges & Technology Solutions20%
Measurable Benefits & Improvements20%
Transformation Benefits15%
Future Plans15%
Digital Native Business Foundations5%
TOTAL100%
Special Award for Smart Cities
CriteriaPoints
Smart City Strategy30%
Key Challenges & Technology Solutions20%
Measurable Benefits & Improvements20%
Transformation Benefits25%
Smart Cities Tenets5%
TOTAL100%

Showcase your IT Solutions and become the CIO’s top partner-of-choice.

Demonstrate Trusted Tech Solutions to Japanese Tech Buyers

Accelerate Opportunities Pipeline in the Japanese Market

Establishing a strong marketing pipeline to deliver client leads that convert is complex. While there are different ways to reach out to your target clients, getting in front of your target audience and engaging in face-to-face interactions helps demonstrate how your solution can help propel their business to greater heights.

Partner with us at our highly popular 2025 tech events in Japan:

  • AI & Data Management Forum, Japan | February 2025
  • Security Forum, Japan | April 2025
  • AI Infrastructure Forum, Japan | July 2025
  • CIO Summit, Japan | September 2025
  • AI & Automation Forum, Japan | October 2025
  • Custom Events, Japan | 7 Available Slots Throughout 2025

Why partner with IDC?

  • Be seen and heard by IDC Japan’s actively engaged end-user community of C-Suite, tech influencers, and LOB decision-makers;
  • Showcase your problem-solving solutions in an interactive and insight-filled style with guidance from IDC and;
  • Penetrate the Japanese tech marketplace to generate new business opportunities.

Contact us now to find out more about our 2025 Japan events!

Inteligencia IT y Liderazgo Digital Efectivo

Desde IDC tenemos el placer de invitarte a un exclusivo Desayuno Ejecutivo que tendrá lugar el 19 de junio en la oficina de IDC España (Calle Serrano, 41), diseñado específicamente para CIOs y líderes de TI en España interesados en desbloquear el potencial completo de sus estrategias de TI con los conocimientos e información de IDC. Esta sesión ofrece la plataforma perfecta para que puedas establecer contactos con homólogos, compartir experiencias y explorar cómo IDC puede transformar tus procesos de toma de decisiones en TI.

Durante este evento, tendrás la oportunidad de profundizar en cómo IDC apoya a las organizaciones en la consecución de un rendimiento superior en TI a través de métricas precisas y soluciones de benchmarking de TI personalizadas.

Interactúa directamente con los expertos de IDC que compartirán historias de éxito y las mejoras significativas que han obtenido en la eficiencia de TI y en los resultados empresariales.

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