Vice President, Enterprise Applications and CRM Software
Customer Relationship Management (CRM)
Directions 2012 (U.S) Participating Analysts
Mobile and Wireless
Social, Unified Communications and Collaboration
Software Business Strategies
Worldwide Software Research
Mary Wardley Joined IDC in 1988 and currently manages IDC's CRM and Enterprise Applications programs. As vice president of the CRM Applications Software program her primary responsibility is delivering leading qualitative and quantitative market sizing and analysis of the CRM software segments. This research in connection with IDC’s Software Research group provides the most comprehensive look at the evolving CRM and enterprise applications market available.
In conjunction with research services Ms. Wardley also contributes to primary technology research projects under contract with software publishers. The result of this work has appeared in the form of white papers and case studies, and has been used for product positioning and planning.
Ms. Wardley is frequently asked to speak at domestic and international industry events such as trade, vendor, user, and development groups, on topics ranging from global market trends to specific market segments. As an industry expert, Ms. Wardley is frequently quoted in such publications as The Wall Street Journal, The New York Times, and The Boston Globe, as well as the leading software and computer industry trade publications.
Ms. Wardley’s in-depth involvement with IT groups provides a valuable real-world perspective to traditional market analysis. Prior to the joining the Software Research group she was Senior Analyst with the Strategies for Microcomputers and Office Systems program at IDC. In this capacity she provided a continuous consulting service to a client base of Fortune 1000 companies, focusing on end-user computing issues such as software migration, training, implementation, integration, and distributed environments.