Stop the cascade before it stalls your strategy
Rising expectations from the CEO, CFO, and CIO are landing squarely on your shoulders. This is the pressure cascade. And without the right market intelligence and buyer insights, it doesn’t just slow momentum, it fractures strategy and execution.
IDC helps marketing leaders turn this pressure into performance with the clarity, data, and direction to lead with confidence.
Leading through change: Capitalizing on growth in the AI technology shift
AI has changed your buyer, your strategy, and the expectations placed on you by your C-suite. At the same time, your product has evolved—AI is now core to your value proposition. But in a market crowded with similar claims, differentiation requires more than feature lists. Our eBook shows you how to recalibrate your go-to-market (GTM) strategy or realign execution using trusted technology intelligence.
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Orchestrating buyer engagement in the AI age
Today’s B2B buyers expect seamless, personalized journeys long before they talk to sales. The Omnichannel Experience Playbook provides five execution-ready plays to help you align marketing and sales, reignite stalled engagement, and deliver consistent, connected experiences across every channel.
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Achieving omnichannel excellence with AI
AI is the lever that transforms standard omnichannel execution into personalized, adaptive buyer experiences. The AI Supplemental Guide shows you how to layer intelligence into your Plays, from real-time personalization to creative differentiation and crisis response, so you can scale with precision and confidence.
2025 CMO strategy: Four disconnects holding marketing back
CMOs are under pressure to deliver growth, scale AI, and align marketing with business goals. Yet transformation often stalls. Based on insights from 200+ midmarket tech CMOs, this eBook reveals the four disconnects undermining progress and how to turn pressure into performance.
Your AI marketing roadmap: Six strategic scenarios
AI is rewriting the rules of marketing. From how buyers discover your brand to how teams operate, the pace of change is accelerating. This eBook outlines six strategic shifts CMOs must anticipate to build resilience, seize new opportunities, and lead with confidence into the future.
Strategy vs. execution: Where are you now?
The AI technology shift is real, reshaping buyer behavior, C-suite expectations, and the pace of competition. However, not everyone starts from the same point.
Some marketing leaders are still trying to define the right GTM strategy for a product infused with AI. Others have that strategy in place but are struggling to execute with precision. This is your moment to assess where you are and take the next step forward.
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Strategy-focused
Challenge: You’re under pressure to lead, but the path isn’t clear. You lack the buyer intelligence and market clarity to differentiate your AI-enabled solution confidently.
What you need: Credible market data, competitive benchmarks, and insight into what your buyers care about so you can build a strategy that leads.
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Execution-focused
Challenge: You’ve built the framework, but traction is stalling. Your content isn’t landing. Sales and partners aren’t carrying the message. Conversion isn’t keeping up with the effort.
What you need: Sharper messaging, tighter alignment with sales, and the tools to turn intent into performance, at scale, and with urgency.
Explore How IDC Can Help
Explore IDC’s insight-led, actionable toolkit, designed specifically for marketing leaders navigating the AI technology shift. Empower your team and drive immediate results.
Understand your buyers & market to craft a targeted growth strategy
- Buyer persona intelligence for CIO and CTO roles, decision triggers, and influence mapping
- Analyst-guided evaluations for message testing, market entry strategy, and product launch planning
- Advisory for CMO-level planning and market insights regarding changing buyer behavior, AI impact, and how marketing is evolving
- Marketing investment benchmarks report & planning guidance to optimize budget and resource allocation
Create a differentiated GTM strategy, compelling messaging, & impactful content
- Analyst-authored content to strengthen credibility and content strategy with expert takes on buyer or industry challenges
- Analyst Q&A features to create timely, expert-led content that answers your buyers’ biggest questions
- Strategic white paper content to position your brand as a trusted voice and communicate tech value
Enable sales & partners to accelerate revenue generation
- Analyst-led webcasts or virtual panels to boost authority and engage high-interest buyers
- Sales conversation compact cards with buyer priorities and market trends to spark need-based conversations
Turn your roadmap into revenue with our GTM package for marketing leaders.
Ready to lead through the shift?
Your role has changed. Your strategy can, too. Connect with us to speak to an advisor about how IDC helps marketing leaders turn pressure into performance.