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Why Your Best B2B Buyers Walk Away Before You Ever Reach Them
Your pipeline is growing. Conversion isn’t. That gap has a specific cause, and it’s not your demand generation. In IDC’s recent expert panel, Addressing the...
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Google’s Fitbit Air and Google Health: The Software Platform Play That Matters More Than the Hardware
Google officially launched the Fitbit Air alongside the broader rollout of the Google Health platform, and while the hardware is getting most of the attention,...
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Why Fast and Trustworthy Aren’t Mutually Exclusive in AI Research
Ask a technology leader whether they’d rather have a fast answer or a right one and most will say both. Then tell you why they...
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The Middle East Conflict Just Rewrote the Rules of Business Continuity
When drone strikes hit data centers in the UAE and Bahrain, disrupting cloud regions, it was more than an infrastructure crisis. It was a stress...
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Ecosystem strategy in 2026: turning AI disruption into partner-led growth
AI is redrawing the rules of the partner ecosystem faster than most organisations can adapt. Last week, Stuart Wilson, IDC’s Senior Research Director for Partnering Ecosystems, and Andreas Storz, Senior...
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Worldwide Smartphone Market to Decline 13.9% in 2026 as Memory Crisis and US-Iran War Constrain Growth
The smartphone market is headed into its worst year on record. According to IDC’s Worldwide Quarterly Mobile Phone Tracker, worldwide smartphone shipments are forecast to...
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The AI Supercycle Has Started. Where Does Asia/Pacific Stand?
IDC's AI Supercycle analysis for Asia/Pacific: three investment curves, five market speeds, and what APJ technology leaders must prioritise now to stay competitive.
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Devices at Google I/O 2026: Android XR Glasses, Googlebooks, and Gemini Intelligence
Image: Sundar Pichai at Google I/O 2026. © Google Google I/O 2026 kicked off with a packed two-part run: an Android Show preview on May...
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Why Research Alone Isn’t Enough: The Delivery Problem No One Is Talking About
After the AI answer gap was named and debated, a reasonable conclusion formed in many technology organizations: the solution is to rely less on AI...
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Digital Accessibility in the Workplace: From Compliance to Competitive Advantage
Digital accessibility is shifting from a compliance requirement to a key driver of inclusion, productivity, and innovation in the modern workplace. This blog explores where...
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