Map global tech demand
IDC Black Book is the essential resource for technology suppliers and investors seeking to understand global ICT demand. Covering more than 100 countries and regions, it delivers detailed technology market forecasts and foundational data that define how the ICT market is structured and where it is headed.
Black Book helps organizations position products and services for the right markets and audiences by breaking down ICT spending across geographies, technologies, and segments, supported by robust forecasting models. This enables teams to model total addressable markets (TAM), evaluate global demand patterns, and target the right opportunities with confidence.
From a Black Book customer
“We love the resources we have from IDC because we continue to learn from them and the data they provide.”
Learn more about IDC Black Book
Define your global customer target
IDC’s Black Book helps your business identify where technology demand is growing and which markets offer the strongest opportunities
- Align sales strategy with global ICT market opportunities and demand forecasts
- Track technology market shifts across global, regional, and local markets
- Identify new or adjacent markets based on projected ICT spending growth
- Target go-to-market initiatives using data-driven market sizing and segmentation
Why use IDC’s Black Book?
Black Book provides the forecasting and market intelligence needed to plan confidently for global technology demand
- Model and refine your Total Addressable Market (TAM) using global ICT demand forecasts
- Develop actionable strategies around emerging technology market opportunities
- Stay ahead of technology market shifts with forward-looking market forecasts
- Build a data-driven framework for global market expansion
What key roles does IDC’s Black Book help support?
- Market Intelligence
- Strategy and Planning
- Research and Development
See these insights in action: Asia Pacific IT Spending Outlook 2026 | Apr 22 | 2 PM SGT
Choose the solution that is right for you:
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Worldwide Black Book: Live Edition
Monthly analysis of the status and projected growth of the worldwide ICT industry in 86 geographies.
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IDC Trusted Technology Market Intelligence Guide