Target key accounts
IDC Wallet provides account-level IT spending data to help vendors identify and prioritize high-value enterprise accounts.
For technology vendors based in Asia Pacific, it offers insight into global company budgets, vendor share-of-wallet, and purchasing behavior across more than 150,000 organizations.
This enables Asia Pacific sales and marketing teams to focus on the accounts most likely to drive global growth.
From a Wallet customer
“Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.”
Learn more about IDC Wallet
Build your Total Addressable Market (TAM)
Use account-level IT spending data to model total addressable markets and identify the companies most likely to buy your products.
- Identify companies with the right technology budget for your products and services
- Allocate sales resources to the accounts with the highest revenue potential
- Support strategic and tactical planning using company -level spending insights
- View account-level IT spending estimates for companies worldwide
- Analyze vendor share-of-wallet across enterprise technology buyers
Why use IDC’s Wallet?
- Identify high-value enterprise accounts using company-level spending data
- Improve sales execution by prioritizing accounts with the largest technology budgets
- Understand enterprise IT buying behavior and vendor share-of-wallet
What key roles does Wallet help support?
- Sales
- Marketing
- Business Development