Win in Your Markets with Trusted Tech Intelligence.

IDC Events offer a differentiated value proposition built on three pillars: 

• Research-backed credibility — Every IDC event is anchored in IDC’s proprietary market data and analyst insights. Sponsors benefit from association with the world’s leading technology market intelligence firm, lending authority to their messaging. 

• Audience quality — IDC’s established relationships with IT and business leaders across industries and geographies ensure that sponsors engage with genuine decision-makers, not just general attendees. 

• Content partnership — Unlike traditional conferences where sponsors secure a booth or a speaking slot, IDC Events enable sponsors to co-develop content, shape conversations, and position their solutions within a credible, analyst-informed context. 

IDC Events are attended primarily by senior IT and business leaders, including CIOs, CTOs, CDOs, VPs of Technology, and IT Directors, as well as line-of-business executives with technology purchasing influence. Audiences span enterprise and mid-market organizations across a broad range of industries, including financial services, manufacturing, retail, healthcare, public sector, and telecommunications.

Audience composition varies by event format and geography. Sponsors have access to detailed audience profiles prior to events to ensure alignment with their target market.

ROI from IDC event sponsorships typically manifest across several dimensions: 

• Brand positioning — Elevated visibility among senior technology leaders in the context of trusted, independent research. 

• Lead generation — Direct access to qualified prospects through structured networking, roundtable participation, and attendee engagement activities. 

• Pipeline acceleration — Custom event formats (e.g. executive roundtables, private briefings) are particularly effective for deepening existing relationships and advancing active opportunities. 

• Thought leadership — Speaking opportunities and content co-development allow sponsors to shape the narrative on key technology topics, reinforcing their market position. 

Specific ROI metrics — including anticipated attendance numbers, audience seniority benchmarks, and engagement formats — are provided as part of the sponsorship proposal process.   

Our track record speaks for itself: pipeline-ready leads, not just event attendees, backed by proof points and customer testimonials, as shown here.  

High-intent lead capture is just one of the many deliverables you can expect from IDC events.

Pricing for any IDC event for sponsorship depends on the event format, audience size, location and engagement level under consideration. Contact your dedicated IDC account manager or reach out here to get an estimate for your requirements.

IDC offers tiered sponsorship packages across its events portfolio, typically structured per deliverables. Each tier includes a defined combination of: 

• Speaking and panel participation opportunities 

• Branding and visibility (on-site, digital, and promotional materials) 

• Exhibition or networking space 

• Pre- and post-event marketing inclusions 

• One-to-one meetings with our attendees, scheduled and organized by the events team. 

• Access to attendee data (subject to applicable data privacy regulations) 

Pricing and deliverables are agreed upon on a per-engagement basis.   

The sponsorship process typically follows four stages: 

• Discovery and Alignment — IDC’s events team meets with the sponsor to understand their strategic objectives, target audience, and preferred geographies or verticals. 

• Proposal and Package Selection — Based on the discovery conversation, IDC presents a tailored sponsorship proposal outlining available formats, packages, pricing, and expected outcomes. 

• Content and Logistics Coordination — Once a sponsorship is confirmed, IDC works closely with the sponsor on content development (speaking abstracts, panel participation, branded materials) and logistical requirements. 

• Execution and Follow-Up — IDC manages all event production and, following the event, provides sponsors with post-event reporting including attendance data, engagement metrics, and lead information where applicable. 

IDC Events operate across all major global markets, with dedicated event programs managed by regional teams. Whether from Tokyo to Toronto, or other parts of the world, IDC delivers events in-person, virtual or hybrid formats, enabling sponsors to engage audiences across multiple markets through a single sponsorship engagement. 

Current active regions include: 

• Europe — A robust portfolio of country-level and pan-European events spanning Western, Central, and Eastern Europe, with key markets including the UK, Spain, Italy, France, Germany, Poland, Sweden, Portugal, Switzerland, Czech Republic, the Netherlands, and Denmark. 

• Middle East, Africa and Turkey (META) – Events across the region, with focus on United Arab Emirates, South Africa, Saudi Arabia, Qatar, Turkey, Kuwait, Egypt, and Mauritius. 

• Asia Pacific (AP) — Events across Singapore, Thailand, Indonesia, Malaysia, the Philippines, and other parts of Southeast Asia, Australia, China, Japan, India, and other high-growth markets. 

• Latin America (LATAM) — Regional and country-level events in key markets, including Brazil, Mexico, and Chile. 

• North America — A growing portfolio of events for the US market and Canada. 

Yes. IDC’s events portfolio is specifically designed to enable targeted, high-relevance sponsorships. Sponsors can focus their investment by: 

• Geography — Sponsoring events in specific countries or regions or opting for multi-region packages to maximize coverage across key markets. 

• Industry vertical — Selecting events that address specific sectors (e.g., financial services, healthcare, manufacturing) or technology domains (e.g., cybersecurity, cloud infrastructure, AI & analytics). 

• Audience segment — Working with IDC to configure Single-sponsored Events or Xchange formats with a defined audience profile, including seniority level, job function, company size, and industry. 

IDC’s regional teams can advise on the most effective event combinations to reach a sponsor’s target market. 

Yes. IDC Events are available in-person, virtual, and hybrid formats depending on the event and region. Virtual options allow sponsors to: 

• Extend reach beyond a single geography, enabling engagement with attendees across multiple markets through a single event. 

• Reduce logistical complexity while maintaining access to IDC’s curated audiences and research-backed content. 

• Leverage digital engagement tools — including virtual exhibition booths, on-demand content hosting, and integrated lead capture — to maximize sponsor visibility and follow-up potential. 

The availability of virtual or hybrid formats is specified in each event’s sponsorship prospectus. IDC’s events team can advise on the most appropriate format for a sponsor’s objectives. 

Becoming an IDC event sponsor begins with a conversation with your regional IDC events or account team. The process is straightforward: 

• Contact your IDC account representative or the regional team directly here. 

• Share your objectives — target audience, preferred geographies, timing, and budget parameters. 

• Receive a tailored proposal outlining available events, sponsorship packages, and pricing. 

• Confirm the sponsorship and begin the content and logistics coordination process with IDC’s dedicated events team. 

For existing IDC clients, sponsorship opportunities are often introduced as part of the broader annual partnership conversation. Your account manager can facilitate introductions to the relevant events team. 

Sponsorship inquiries should be directed to your dedicated IDC account manager, who will connect you with the appropriate regional events team. If you are not currently working with an IDC account manager, please reach out here.