IDC Asia/Pacific C-suite Barometer 2018: DX Executive Sentiment Survey

Understand the scope, urgency, and business objectives driving DX decisions today.

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Becoming Digital-Native

Kick off your DX journey with the right KPIs.

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IDC Digital Transformation Awards

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Your Pulse on the Growing Digital Economy

IDC conducts continuous demand-side research with more than 300,000 end users surveyed annually

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Business Innovation Forum 2018 : Cloud Innovation & Security

Wednesday, November 28, 2018, Manila

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International Data Corporation (IDC) ASEAN

Is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries.
IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company that activates and engages the most influential technology buyers.

IDC ASEAN has a strong team of local technology and industry analysts, as well as consulting talents. With our local presence in 5 major market (Malaysia, Indonesia, Philippines, Thailand and Vietnam) we complement IDC's Asia/Pacific and international research expertise. We underpin our unrivaled global coverage with knowledge, expertise and support, delivering insightful analysis and credible forecasts to help you deliver sound business strategies. Our multinational, multilingual and multicultural team offers a deep understanding within various industries and issues that might affect the IT markets.

About IDG: IDG connects the world of tech buyers with insights, intent and engagement. IDG is the world’s largest media, data and marketing services company that activates and engages the most influential technology buyers. Our premium brands, including CIO®, Computerworld®, PCWorld® and Macworld®, engage the most powerful audience of technology buyers providing essential guidance on the evolving technology landscape. Our global data intelligence platform activates purchasing intent, powering our clients’ success. IDG Marketing Services creates custom content with marketing impact across video, mobile, social and digital. We execute complex campaigns that fulfill marketers’ global ambitions seamlessly with consistency that delivers results and wins awards. IDG is the #1 tech media company in the world, per comScore.*
*Source: comScore Media Metrix, Desktop Unique Visitors, Worldwide, January 2017

IDC Video Broadcast

IDC DX Awards and DX Summit 2017 Highlights

Key Interest Areas

Analyst Spotlight

Xiaomi, which faced various growth challenges in the past, has emerged to be the dark horse in the Indonesian smartphone market, becoming the second largest player after Samsung. As opposed to OPPO and vivo's strategy, Xiaomi, despite its minimal marketing campaigns and thin margins for channel partners, was able to supply handsets with competitive price-to-spec ratios to the market, giving end users more value for their money.Read more

Risky Febrian

Market Analyst

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